Niche Research Hub: Your All-In-One Guide To Find Your Profitable Niche.

Niche keyword research.

Another critical factor in your quest for niche research is niche keyword research.

What is niche keyword research?

Niche keyword research is when you target particular long-tail keywords that pertain to a narrow industry. When you target these long-tail keywords, your content is more specific, attracting a more targeted audience and removing some competitors from high-level markets.

When you are starting an online business, niche keywords can impact your SEM (search engine market) strategy. They normally tend to have less search volume and are less competitive, which gives you a chance to rank for them.

How to do niche keyword research.

To perform niche keyword research, you are going to need an SEO tool.

Although there are some free SEO tools that you could use, they have some serious limitations. Also, if you want to have a real shot with organic traffic, you will need a proper SEO tool. So my personal recommendation is that you use one on the lower end but powerful enough to start with, like Keysearch or SE ranking.

For the purpose of this article, I will teach you how to do niche keyword research with a ‘free’ tool like Ubbersuggest. The method is exactly the same for any SEO service or tool you use.

1. Brainstorm keyword ideas.

Most of the current SEO tools come with a ‘brainstorm module,’ which provides you some keywords suggestions as you type.

First, head to Ubbersuggest Keyword ideas module and type your keyword.

In Ubersuggest, type your keyword idea directly in the search bar, and click ‘search.’ A list with plenty of keyword suggestions will appear.

You can even filter by SEO difficulty or any other value by clicking on the top of the column.

This is a great method not to only find some keyword ideas, but also to find directly keywords with low competition.

If you use any other SEO tool, the keyword research module will likely provide you with keyword suggestions and related terms. So just write down a list with all the keywords you’ll want to target.

Some other methods to brainstorm keyword ideas involve researching forums and social media platforms where your targeted audience gathers. You just need to inspect them thoroughly and maybe even search by keywords to find out what people are asking about, and maybe you can create content about it and even come back later to share a link to your article with this audience.

2. Refine Your Niche Keyword List.

Once you have a list of keywords, you’ll need to refine your list.

When refining your list, some of the factors you need to consider before choosing a keyword are:

• Volume: Search volume shows approximately how many searches Google is getting for a particular keyword each month.
• CPC: (cost per click) shows how much advertisers are bidding to get their ad shown on Google when that keyword is searched. The higher this number, the more money it’s behind it.
• PPC: (pay-per-click) It’s an advertising model for the internet in which advertisers pay for publicizing their products on a website or search engine. Each time users click on the ad, they will be guided to the advertiser’s site.
• Score or SEO difficulty: The score is to know how difficult it is to rank for a specific keyword. Every tool has its own difficulty score, which is calculated slightly differently, but generally, they provide good enough guidance to know if you should pursue a keyword or not.

Refining your keyword list will be complicated if you use a free keyword tool since these free tools offer severe limitations when it comes to keyword research.

You still can do it with Ubbersuggest for free as long as you stick to three searches per day, which is nothing. Also, find the SEO score of Ubbersuggest quite off compared to any other tool.

Still, if you want to go ahead and check it Ubbersugest for free, all you need to do is to type your keyword in the search bar and hit ‘search.’ Alternatively, with the keyword ideas list we got previously, we can filter by SEO score:

Next, you can click ‘filter’ at the top right and set some parameters to refine your keywords. This will help you filter for less competitive terms still with search volume:

For this particular example, Ubbersuggest did not through any term with these conditions. However, I performed the same search with SE ranking and Keysearch, and this is what I found:

So as you can see, every tool will provide you with different results. you just need to try different alternatives until you find keywords with good search volume and a low SEO competitive score.

Your goal is to develop a list of keywords with reasonable search volume, commercial value, and low competition. Once you have all this, you can start planning your content creation strategy.

You can learn more about keyword research with Keysearch in this guide. Alternatively, you can check SE ranking which is also an affordable tool and a bit more powerful.

3. Plan your content strategy.

Your keyword research strategy does not end with your list of keywords. Next, you should create a content strategy that allows you to grow your traffic and authority.

You should divide your list of keywords into two piles:

• Keywords for your cornerstone content. These should be the most complete and thorough articles on your website. They should cover a topic in depth. Aim for 2,000 words at least.
• Supportive content. These should be long-tail keywords related to your cornerstone content. The idea is that each section of your cornerstone article should be supported by an extended version. Aim for 800 words at least.

Once you have your list of keywords ready, I suggest you:

1. Create content silos. These would be your cornerstone pages and you should use the keywords with the largest search volume. When possible, try to avoid very competitive words. This is an example of how to do this.
2. Set up a content calendar. Try to be consistent and post at least once a week. For instance, you could post once a week if you create cornerstone content, and twice a week when targeting long-tail keywords.
3. Define your goal for each piece of content. Every piece of content you write should have a goal: Get subscribers, drive traffic with informative content, sell something, click on affiliates, etc.
4. Create your buyer persona and write your content accordingly. When you write especially to your buyer persona is when you attract targeted customers which will convert more easily. Click here to create your buyer persona.

In summary, to successfully perform niche keyword research, my recommendation is you get an SEO tool. It will make the process much easier. Also, planning your content strategy is a must and will help you maximize your keyword opportunities.