Pets Niche Report: 50+ Niche Ideas, Trends & Tips - The Niche Guru

Pets Niche Report: 50+ Niche Ideas, Trends & Tips

In this report, you will learn:

Market trends
How to pick a profitable sub-niche
How to make money in this niche
Sub-niches and micro-niches ideas
And more!

Section 1.

Pets Niche Market.

In this section, you will learn some market insights.

Niche Market

According to Common Thread Collective, the pet care market has grown from $216 billion in 2020 to $232 billion in 2022. An estimated 6.1% compounded annual growth rate (CAGR) will catapult that figure to $350 billion by 2027.

pet market stats

Only in the US is the pet industry worth $99.0 billion, up from $95.7 billion in 2020. Non-vet-related services and products command the majority of the market, with pet food and treat leading the way.

Space exists for the development of new products and especially new channels: an advantageous lifecycle stage for emerging brands to enter and thrive.

While retail stores have seen a slow increase in buying, the online pet market has nearly quadrupled since 2013:

US Households Buying Pet Products % Change from 2014

For entrepreneurs eager to penetrate new marketspet food and pet supplies are the industry’s second and third biggest eCommerce CPG categories. The promise of prosperity is acutely high within the natural foods, animal care, and supply sectors.

Also, subscription services for premium brands that are freshly made and delivered also expanded rapidly. This shift in distribution contributes to the further humanization of pet food through cuisines that look like real human food. In contrast, store-based channels will show a comparatively weak performance.

Lastly, the pet care market is expected to keep its strong growth, as the trend of bonding with companion animals during lockdown will persist. People’s negative perceptions about animals and viruses in emerging markets will become weaker as the pandemic recedes.

Section 2.

Pets Niche trend.

In this section, I will analyse the current trends in this niche.

Niche Trends

Market trends can help you identify how a market is doing. Trends allow you to see the interest in a certain topic over time.

When analyzing trends, it is vital to study the interest over time. If the interest fluctuates a lot with periods going doing to zero, then you want to stay away from that niche (unless is a new trend that is just starting.) However, if the trend is stable or is growing, it could be a good sign. There are some other factors to consider as well, but I’ll cover them later.

To analyze trends in the art niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:

  • When you search for terms, it will show matches for all the words in a query.
  • When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.

Topics‘ can be great to find out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that are worth pursuing. Then, you should use ‘search terms‘ as the first step toward content creation. This will help you understand if it is worth creating content on a given term based on current trends.

For this report, I am analyzing the topic ‘Pet.’ Then, I set the location worldwide and filtered it by the past five years.

There are a few things we can observe from the graphic below:

  • Overall, pets are a trendy topic with a lot of interest over time.
  • You can appreciate a slight increase straight after the Covid outbreak. This is because people with pets focus more on them. Moreover, people without pets grew their interest in having one.
pet trend

This means that creating an online business in the pet niche might work. However, to avoid competition in this niche, you should niche down and find sub-niche and micro-niche ideas.

So how do you find profitable sub-niche and micro-niche ideas? With proper niche research.

But we’ll get into that in the following sections. Just bear with me. For now, you can read in this post all the advantages of niche marketing.

Section 3.

How to Find Niche Ideas.

Learn how to find a niche step by step.

How To Pick A  Profitable Sub-Niche In Health And Wellness

There are many methods you can use to find out exciting sub-niches ideas. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then you can use Google Trend to validate your plan.

This is how to do it:

Step #1. Head to Wikipedia, and in the search bar, type your niche keyword and hit search.

Step #2. Skim the page for sub-niche ideas. You’ll be able to find plenty of pet-related keywords. Some places where to look include the table of content, in the content itself, and in the see also section at the bottom.

finding pets ideas

Also, when you click on a pet-related term with a link, it will take you to another page where you’ll be able to find even more ideas. So this is an excellent method to brainstorm keywords and sub-niche ideas.

Step #3. Next, you can complete these sub-niche ideas with Google Search. Head to and enter some of your niche keywords. Google will instantly suggest some sub-niches for you.

google search ideas

You can even keep niching them down as you type:

google suggest ideas

This is a very effective and easy trick to find sub-niche and micro-niche ideas.

Step #4. Lastly, use Google Trends to validate your niche idea. Following this example, I will check “Pet travel carrier.

The graphic below shows how this trend is increasing in interest due to the number of eCommerce websites that need product photography.

pets trends

Additionally, you could also include in the Google Trends search bar a few terms from your Google suggestions or your Wikipedia keywords to be able to visually compare your ideas.

For this example, I have used pet travel, pet insurance, and pet food.

pet trends compared

As you can see, all these trends seem pretty stable, with a dominant interest in insurance and food. This will probably mean it will also be more competitive.

Normally, the higher the interest over time, the higher the competence as well. So it is vital to find a sub-niche or micro-niche in the sweet spot between search volume and commercial value—more on this in the next section.

In any case, this is a very effective method to quickly find sub-niche and micro-niche ideas in any industry.

Lastly, note that trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent or limited. So do not drop ideas only because trends show low numbers. If the trend’s interest grows exponentially and gets stable, it is probably worth pursuing.

Section 4.

Pets niche competition.

In this section, you will learn how competitive is this niche and opportunities.

Health And Wellness Niche Competition.

As in any niche with demand, competition in the high-level niche can be harsh. Big corporations typically dominate the internet for competitive terms in popular niches. And entrepreneurs like us simply don’t have the resources to compete against them.

That is why sub-niches and micro-niches are much better options- The more you niche down, the smaller the competence. But if you go too niche, you might face another issue: That the market might be too small.

The only way to know is by analyzing keywords directly related to your sub-niche or micro-niche ideas. This is how you’ll see if the main keywords you want to target are too competitive or there are still opportunities with less competitive terms.

To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.

For this section, I will use SE Ranking, which provides a 14-day trial so you can do the same.

Let’s use for this example a trend that is increasing in popularity: ‘pet adoption.’

To have an idea about the overall competition in this niche, we’ll look for this exact term with your SEO tool.

pet adoption search

As you can see from the image, this is a very competitive niche with a high difficulty score and very high search volume. If you are building a new website, you will hardly be able to rank for this term.

But what does this information really means? Does it mean you won’t have an option in this niche? Not necessarily.

By checking the exact niche keyword, you can quickly learn how competitive a term is and also about the audience size. But you still need to check your niche competitors to better understand your direct competitors.

Finding less competitive keywords.

After you have checked if the competition is not too fierce, you can easily find profitable niche keywords with low competition in this niche.

Step #1. Search for your niche keyword. For this example, I’ll go for ‘pet adoption .’

Step #2. Scroll down to the section keyword ideas. Here the similar keywords report will do the trick. So you can click on ‘View Detailed Report‘ for the expanded list.

Step #3. Click on ‘filter‘ and set the values you want. In my case, I want something with a search volume over 200, CPC at least 1, and difficulty under 41. Then click on ‘Apply filters.’

se ranking filters

Step #4. Now I have found a list with 504 keywords sorted out by search volume. However, you could also filter them by difficulty or any other value you want.

keywords filtered

Looking at this example and the keywords found, I am confident I could create a niche website about pet adoption locations, for instance. Then I could monetize it with sponsored content, ads, subscriptions, or affiliate marketing.

In summary, this list of keywords shows that with the right keywords, you could create a profitable niche website even in a competitive niche. You just need to find those less competitive terms.


Section 5.

How to make money with the Pets niche.

In this section, you will learn different ways to monetize this niche.

how to make money with health and wellness niche

There are several ways you can monetize your pet’s niche website.

But what works best is to adapt your strategy to the user intent. For instance, if your website is about ‘pet food,‘ creating an e-commerce website with great food products might be one of the easiest ways to monetize it.

The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.

Some methods you can use to make money with the pets niche are:

1. Provide a service.

Services are a very common way to monetize pet’s niche websites.

For instance, some of the services you can provide are:

  • Pets grooming.
  • Dog training.
  • Pets insurance.
  • Veterinary.

Depending on your selected niche, some services might work better than others.

Also, some of the services might be presential, but you could deliver many others online. For instance, you could be an online training coach. You just need a platform like HeySummit with registration and ticketing to do this in no time and efficiently.

You could even create online courses to help a targeted audience by providing valuable training.

Some website examples that monetize by providing pets services are:


2. Create a product.

In the pets niche, products are also a popular method to make money online.

Some products you could create are:

  • Niche-specific products to solve your audience’s problems. An app with pet amenities, a podcast providing training or tips for cats or dogs, etc.
  • Ebooks. This is one of the resources most used by bloggers. They are relatively fast to create and can make you some extra money. Ebooks can contain tips, pet photographs, training, etc. For this, I suggest you check Designrr- This incredible resource will allow you to create stunning ebooks in 2 minutes.
  • Videos/Podcasts. You could create videos or podcasts about particular pet topics, which you could sell individually or with a subscription. My personal recommendation is InVideo for video creation since it allows you to create professional videos in no time, even if you have no experience. For podcasts, Buzzsprout is the most popular solution.

When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.

Some website examples selling pets products are:


3. Subscriptions & Memberships.

Subscriptions and memberships can make a great alternative to monetizing your website.

Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to subscribers, and things like that.

Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering relevant content in the form of a magazine, weekly videos, or something valuable to your readers.

You can also provide exclusive video or podcast access to your subscribers. And the best thing is that you simply need a plugin like MemberMouse to create subscriptions and memberships effortlessly.

Some website examples using these methods are:

4. Display ads.

Ads used to be one of the most common ways to monetize websites. However, there are three downsides to them:

  • You need a lot of traffic to make good money.
  • The user experience can not be as good.
  • Most people use ad blockers these days.

Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense,, VigLink, etc.

In any case, you could place ads just for extra income rather than the primary source of income.

5. affiliate marketing.

This is my favorite method to make money online in any niche.

Affiliate marketing might need some time and traffic to get traction, but you will earn a passive income when it does.

All you need to do is to sign up for the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.

In the pets niche, affiliate marketing is not the most common method to monetize a website, but it is totally possible. Some website examples using this method are:

  • Pet Blog Lady. Affiliate marketing promotes different kinds of goods for pets.
  • BlogPaws. Pets support and training for bloggers who want to monetize with pet websites.


Section 6.

Pets sub-niche and micro-niche ideas.

In this section, I will provide you with some profitable niche ideas.

Health And Wellness Sub-Niches And Micro-Niches Ideas

After putting into practice what I have explained in this report and researching some keywords, I have collected a list of sub-niches and micro-niches in the pet niche that can do a great online business.

I personally recommend focusing on sub-niches or micro-niches where trends are steady even though the volume is not high since they probably will be the ones with fewer competitors. At the end of the day, if you find good enough keywords, you will be able to monetize more easily.

Lastly, what makes a profitable niche is the commercial value behind the keywords you choose. So if you just choose keywords without commercial value which are more informational, you might struggle to generate an income (although you can still do it)

You will need to do thorough keyword research, develop a list of keywords, and then plan your content creation strategy thoroughly if you want to succeed.

Sub-Niche: pet insurance.

Micro-niche ideas:

  • Cat insurance.
  • Dog insurance.
  • Horse insurance.
pet insurance trends

Interest by regions:

cat insurance
cat insurance
dog insurance
dog insurance
horse insurance
horse insurance

Recommended monetization methods:

Sponsored content/Ads.

Sub-Niche: Pet food.

pet food

Micro-niche ideas:

  • Dogs food
  • Cat food.
  • Fish food.
pet food trends

Interest by regions:

dog food by region
dog food
cat food
cat food
fish food
fish food

Recommended monetization methods:

Product Creation (ebook, subscription box, etc.)
Affiliate Marketing.
eCommerce store.

Sub-Niche: Pet Products.

pet products

Micro-niche ideas:

  • Dog leash.
  • Cat litter.
  • Cat bed.
pet products trends

Interest by regions:

dog leash
Dog leash
Cat litter
cat bed
Cat bed

Recommended monetization methods:

Product Creation (ebook, subscription box, etc.)
Affiliate Marketing.
eCommerce store.

Sub-Niche: Pet Care

pet care

Micro-niche ideas:

  • Pet sitting.
  • Dog walker.
  • Dog daycare.
pet care trends

Interest by regions:

pet sitting
Pet sitting
Dog walker
Dog walker
Dog daycare
Dog daycare

Recommended monetization methods:

Freelance service.
Affiliate Marketing.

Sub-Niche: Pet travel.

pet travel

Micro-niche ideas:

  • Pet passport.
  • Pet carrier.
  • Pet stroller.
pet travel trends

Interest by regions:

pet passport
Pet passport
pet carrier
pet carrier
pet stroller
pet stroller

Recommended monetization methods:

Product Creation (ebook, app, etc.)
Freelance service.
Affiliate Marketing.

Want More? 50 Best Pet niche ideas for less competition

  • Dog grooming and grooming supplies
  • Cat toys and interactive play accessories
  • Pet food and nutrition products
  • Dog training and obedience services
  • Cat litter and litter box accessories
  • Pet beds and bedding accessories
  • Dog walking and pet sitting services
  • Pet clothing and accessories
  • Pet dental care products
  • Dog collars, leashes, and harnesses
  • Cat scratching posts and furniture
  • Pet health insurance and veterinary services
  • Bird cages and bird toys
  • Fish tanks and aquarium accessories
  • Reptile terrariums and habitat supplies
  • Small mammal cages and accessories (e.g., hamsters, rabbits)
  • Pet identification tags and microchips
  • Pet photography and portrait services
  • Pet travel accessories and carriers
  • Pet waste management products (e.g., poop bags, litter scoops)
  • Pet-friendly home decor and furniture
  • Pet behavior and training books or online courses
  • Pet memorial products and services
  • Pet grooming salons and spa services
  • Pet-friendly outdoor gear and accessories
  • Pet first aid kits and emergency supplies
  • Pet supplements and vitamins
  • Dog agility and sports equipment
  • Catnip and catnip toys
  • Bird feeders and birdhouses
  • Fish food and aquarium water conditioners
  • Reptile heat lamps and UVB bulbs
  • Small mammal exercise wheels and toys
  • Pet waste disposal systems (e.g., litter box liners, waste bins)
  • Pet-friendly cleaning supplies and odor eliminators
  • Pet behavior consulting and training services
  • Pet adoption and rescue services
  • Pet-friendly vacation rentals and accommodations
  • Pet-friendly events and social gatherings
  • Pet grooming tutorials and DIY grooming kits
  • Pet-friendly gardening supplies and plants
  • Pet-friendly technology and smart pet products
  • Pet weight management programs and products
  • Pet dental care services (e.g., teeth cleaning)
  • Pet massage and physical therapy services
  • Pet socialization classes and playgroups
  • Pet rehabilitation and mobility aids
  • Pet subscription boxes (e.g., monthly treat and toy boxes)
  • Pet-themed artwork and home decor
  • Pet-focused charity and fundraising events

Need help with your digital marketing strategy?

Let me help you to increase your site traffic with Niche SEO optimizations.

Niche research guide.
How to create a niche website step by step.
Niche marketing strategies to drive traffic.

Now it’s your turn!​

Did you already find your pet niche?

The pet industry is now at a great moment, and there is plenty of opportunities. I suggest you focus on micro-niches to increase your chances.

Going sub-niche or micro-niche, you might have fewer customers, but your audience will be most likely to find you. This will also help you grow your website authority faster and start making money quicker!

If you have any questions leave a comment below.

niche research done
Find out the best niche ideas in the pets niche industry to create a profitable online business. Includes pets niche market trends, how to monetise a site, niche ideas and more. #PetsNiches  #NicheIdeas #NicheResearch #PetsBusiness
The best business ideas in the pets niche to make money online with less competition. Learn how to choose the best pets niche, niche market trends, how to monetize your site with this niche and more. #PetsIdeas #NicheIdeas #NicheReport


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