About The Niche Guru
Niche research you can act on. The Niche Guru publishes data-backed guides on finding a niche, building a niche site and growing it with SEO, for people who want to build a real online business, not chase trends.
Hi, I'm Sergio Sigler
I started with a few hobby blogs of my own and learned, the slow way, that most niche sites fail long before the writing starts: the niche was wrong, the site was slow or nobody searched for the topic.
The Niche Guru is where I share what works: how to check a niche with real data, set up a site properly and write content that deserves to rank. I also build and grow sites for clients, which keeps the advice here tested on real projects.
Every guide goes into detail on purpose. Whether you are starting your first site or growing your tenth, you should be able to follow it step by step.
How we research a niche
Trends change, and what was profitable a few years ago may not be today. So every guide starts with current data, not a list copied from somewhere else.
- STEP 01
Search data
We pull search volume, keyword difficulty and 12-month trends for the niche and its sub-niches.
- STEP 02
Manual SERP review
We look at who actually ranks: big brands, forums or small sites you can realistically outrank.
- STEP 03
Monetization check
We check how the sites that rank make money: affiliate programs, ads or their own products.
How this site makes money
The Niche Guru is free to read. It is paid for in three ways: affiliate links in some guides (we only recommend tools we would use ourselves), articles published in editorial partnership with brands (written by us and labelled), and services for people who want their niche site built or grown for them. None of these change what we recommend. Full details are in our disclosure.
Want your niche site built for you?
Niche check, WordPress setup, content map and your first articles. Scope and price in writing, no sales call needed.