10 Best Youtube Niches in 2023 (More Profitable + Channel Ideas)

Are you looking for the best Youtube niches to start a profitable channel?

Youtube is one of the most powerful platforms to make money online. In fact, many entrepreneurs are turning to Youtube as a full-time job.

However, getting to that point requires plenty of dedication and hard work. One of the hardest parts is choosing the right niche. You’ll need to find a niche without many competitors and with enough interest.

In this post, I will show you exactly how to choose the right niche and the best niches for Youtube so you can make a profit with your channel.

Let’s dive in!

*Disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

What is a Youtube niche?

A Youtube niche is when you focus on a smaller subsection of a larger market. For example, if you were to create a Youtube account about gaming, creating a channel focused on a specific game like “Minecraft” would be a great Youtube niche idea.

By narrowing down a market, you will be able to find areas with fewer competitors. Also, when you choose a niche, your audience is smaller, but they will engage much more with your content, be more likely to share it and come back for more. That is why a niche Youtube channel is a great idea.

How To Find Profitable Youtube Niches?

The answer is with niche research.

If you want to find the best Youtube niches, you should perform these tasks:

1. Analyze the niche market. This will help you find opportunities and potential rising markets. First, you need to make sure the market you want to target is using this platform.
2. Check on niche trends. Trends can help you find out what people are interested in over time.
3. Study your niche competitors. By studying your competition, you can find out which niches are working and which are not. Also, some niches might have big competitors, so you want to avoid these.
4. Target the right audience. The Youtube audience base is between the age of 18 and 49 years old. This means that if you want to target an older crowd, this is probably not your platform.

Once you find a niche that fits the requirements above, you will be closer to finding your profitable Youtube niche.

It’s also important to choose a Youtube niche that will keep you motivated to create quality content daily. The most successful Youtube channels normally create several videos a week, so you need to be consistent to increase your chances.

Lastly, you can find more information about niche research in this article and tips on finding your niche on Youtube here:

How to Choose The Best Niche for Your YouTube Channel.

What is a good Youtube niche?

A good Youtube niche is where people can find you between competitors, and brands are willing to spend money for exposure, which will eventually help you grow faster and monetize your Youtube account.

Moreover, a good niche will give you an engaged audience that will subscribe to your channel and will likely use the services and products you recommend.

This is what I have done to assess which are good Youtube niches so you can do the same:

• I have used Google Trends to analyze trends. I have then filtered values by “worldwide” over the past 5 years. Then, I filtered by “Youtube search.” This will provide you with a clear picture of how interesting this trend is for the audience and whether it is worth pursuing.
• Next, I have used a tool that allows me to check Youtube keywords with less competition and find niches with a great balance between competition and volume. My personal recommendation to do this is Tubbebudy.

It is important to understand a few things, though. First, new trends will unlikely show a decent volume yet. But that does not mean they won’t get there. That is why niche research will help.

Lastly, although I have included a few competitive terms in the list below, I have provided some insights into narrowing down to remove some competence. Some of these niches now have great momentum, and I think it would be a mistake to leave them out. You just have to niche down further to find your post in a less saturated niche and look for different Youtube niches.

list of The 10 best youtube Niches in 2023.

Taking into account the factors above, these are some of the best niches for Youtube in 2023:

*Update: The list is updated with new niches while taking into account the best Youtube niches in 2022.

If there is a Youtube niche growing massively, that would be the gaming niche.

As you can see in the trend below, it spiked during the Covid outbreak, but this trend is here to stay.

Gaming is a very competitive Youtube niche, with 6.2M videos and 1M channels. So you might want to think about your strategy before choosing this niche. As you can see, the competition is very high.

However, with so many new and interesting games, are many the Youtubers still creating channels sharing their gaming experience, streaming, and offering tips.

Some of the most popular Youtube gaming channels are dedicated to a specific game. This is a great idea to niche down from gaming and remove thousands of competitors on the way. For instance, you could create a Youtube channel dedicated to Valhaim. You could share all kinds of tips and experiences on this channel, and Valhaim followers will be likely to follow you if your content is good enough.

The “easiest” way to succeed in this niche is by choosing a game that is popular enough but not the most popular. Also, it will help if it is kind of new, so you only have new competence instead of an established one, which is harder to beat.

Some Youtube channel ideas for the gaming niche are:

• Game tutorials
• Game reviews
• Game stream
• Gaming cloud

Remember to pick just one game and create lots of great content around the selected niche. This will increase your chances of creating a profitable Youtube account. For instance, if you were to create a niche channel about Valheim mods, you would be likely to succeed since the competition is very low. All you need to do is to find games with similar numbers to increase your options of succeeding:

Two of the most dominant niches on the internet are fitness and fashion. That is why combining them both is a sure bet that is growing in interest.

Although this term interest is growing slowly, it has already started to grow faster on other platforms like Instagram. And with brands putting more weight into fitness fashion, this will soon be a great Youtube niche to monetize.

The volume might not be very high yet, but it is enough to start a profitable Youtube channel on a topic with interest where competition is fairly low for now.

Some fitness fashion ideas for your channel could be workout routines with different outfits depending on the activity, set up, gym outfits, etc.

Related:

• Fitness Niche Report- Trends, Ideas, and Monetization Tips.
• Fashion Niche Report- Trends, Ideas, and Monetization Tips.

The food niche is another of the big Youtube niches. In particular, healthy food is very demanded on the Youtube search engine.

That is why going niche and focusing on healthy snacks could be a great way to remove some competence while still having a more than decent volume. Moreover, this is a trend that keeps growing over time, so it might be a good opportunity now.

With a great volume but very high competition, it might be good to niche down another level to remove some competitors.

For instance, you can remove part of your competitors by focusing on more specific topics like:

• healthy snacks for kids
• healthy snacks for weight loss
• healthy snacks for work
• healthy snacks ideas
• healthy snacks during pregnancy

By choosing more specific topics, you can not only remove some competence but also will help you establish your channel faster. For this example, I tried “healthy snacks during pregnancy,” and the competition is already lower:

Related:

• Health and Wellness Niche Report- Trends, Ideas, and Monetization Tips.

Some might say the first popular Youtube accounts were travel vlogs. The truth is that this is a niche in which interest over time never stops growing.

However, this is a niche with high Youtube competition due to its popularity, so you need to create epic content if you want to stand a chance.

Youtube videos in this niche are normally in the first person, and the traveler connects with the audience by narrating their adventures. But this can be done in so many different ways; that is why innovation and fresh content always have a chance to succeed in this social media platform, particularly in this niche.

Also, you can always find less competitive youtube niches by creating travel vlogs specific to where you live, for instance, “travel vlog Spain.”

As you can see, the difficulty score is now low, which will improve the chances for you to succeed in this niche.

Related:

• Lifestyle Niche Report- Trends, Ideas, and Monetization Tips.
• Tourism Niches Report- Trends, Ideas, and Monetization Tips.

Another trend growing in popularity is the sustainable fashion vlogging niche. With both big and small brands creating more ethical and sustainable fashion and a more conscious society, this niche is only expected to grow in the coming years.

In the trend graph below you can clearly observe the change during the last 5 years. And this is only the beginning.

The competition knows the potential, so it is already medium. However, there is still plenty of opportunities in this Youtube niche which is just starting to explode.

Some ideas in this niche are:

• sustainable fashion haul
• sustainable fashion tips
• sustainable fashion ideas
• cheap sustainable fashion

Related:

• Fashion Niche Report- Trends, Ideas, and Monetization Tips.

We have already discussed the importance of eating well and staying healthy. That is why plant-based diets make a great Youtube niche for foodies.

With a very stable trend and growth over the last few years, this seems like a great idea to start a Youtube channel.

Moreover, right now is in the sweet spot between volume and competition. So I suggest you think about this before it gets too competitive.

Some ideas to get started on this niche could be whole food plant-based diets or a plant-based diet for beginners.

Related:

• Food Niche Report- Trends, Ideas, and Monetization Tips.

Skincare is a very popular niche for women and is incredibly competitive. However, men are now looking after their skin more than ever, offering a new business opportunity.

The trend below shows a clear picture of the evolution of interest in this topic, with a massive growth during the last few years.

The overall score shows medium volume and competition, which means you can still make it with quality content.

Also, you can try to narrow it down to more specific categories, such as skincare routines for men or skincare tips for men. This way, you will be reducing your competence.

Related:

• Skincare Niche Report- Trends, Ideas, and Monetization Tips.

Digital marketing is probably one of the fastest-growing niches in recent years. And with the recent introduction to AI marketing presents a profitable Youtube niche idea.

With a score of 87 out of 100, it is just the right niche right now. A more than decent volume and very low competition are its key characteristics. This is probably one of the fastest growing youtube niches.

Covering topics like AI marketing trends, tips, or tools, could be some ideas to get started in this niche.

Related:

• How To Leverage AI Marketing Automation (+Best Tools.)
• 10 Best AI Niches That Will Revolutionize the Industry

If you want to create a Youtube channel in the food niche, the Mediterranean diet niche might be your thing.

This trend has been increasing in popularity for the last few years and is still growing.

As you can see in the score, it is in the sweet spot now between volume and competition. This means is the right moment to tap into this niche.

Some niche ideas for content creation could be recipes, meals, meal plans, etc.

Related:

• Food Niche Report- Trends, Ideas, and Monetization Tips.

Virtual reality is a trend with lots of ups and downs. However, if you choose the right VR platform, you can take advantage of this trend.

For instance, checking the PS5 VR trend shows how its interest has increased significantly during the last few years.

Being a relatively new trend, the volume is not very high yet, so isn’t the competition. As time passes, new VR technologies and games will likely make this niche more competitive.

Lastly, you should adapt your content strategy to new platforms and technologies to succeed in this niche. For instance, if PS6 were to launch, the market and interest would likely move from PS5 VR to PS6 VR. As in any niche, the key here is to always stay on top of trends and provide your base audience with the latest.

How To Grow Your Youtube Channel Faster.

As in most social media platforms, one key thing is frequently creating quality content. You’ll hardly start a successful youtube channel with just a few videos. The more quality videos you upload, the higher the chances people will follow you and keep looking for more.

That’s why at the beginning, you focus on quality and then quantity and create as many niche videos as possible. If you have some budget and need a boost, I suggest you hire a freelancer on Fiverr to either help you create content or just edit it. By doing this, you’ll see how your channel will experience faster growth.

Moreover, you can find great value-for-money services that can really make a difference for a very low price.

I spent lots of time optimizing my blog SEO and got many articles ranking on Google’s page one. Part of this success is due to the tools I use to make this possible. Tools like Ahrefs have been designed for the sole purpose of helping you to exploit SEO. And you should do the exact same if you want to grow on Youtube.

Specialized tools can help you find less competitive terms so you can create videos on a certain topic, and people can find you. They can help you find trending topics, tell you which videos are shared the most so you can create something similar, etc.

The problem with tools is that most Youtube users fail to realize these tools are an investment, and you’ll need them sooner than later if you are serious about Youtube. After all, every business needs specialized tools to make things easier.

My personal recommendation, and the one I use for my clients, is Tubebuddy. I use it mainly for Youtube SEO, video tags, video performance, etc. This is great because it tells you exactly what you need to do to improve your video SEO score, with an action list. So you don’t even need any SEO experience.

This might sound basic, but many YouTubers start with competitive Youtube ideas, which makes the process of growing much harder. As pointed out before, always try to focus on less competitive niches and use specialized tools to find keywords that are too competitive.

In the AI era, it would be a tremendous mistake not to take advantage of Youtube automation to maximize your growth while spending less time than ever.

You don’t need to automatize the whole process, only the more time-consuming areas or the ones which can be easily automatized, such as sending notifications, auto-replies, captions generator, etc. All these will likely have a large impact on your overall strategy and will free your time for the most important tasks.

Highest Paying Niches On Youtube (CPM rates by niche)

In order to measure the 10 most profitable YouTube niches, we can use CPM (Cost Per Mille) to get an estimate. This is a metric for how much YouTube’s Partner Program pays creators for 1,000 ad views.

CPM shows advertisers’ interest in investing in content in a particular niche and accessing YouTubers’ audiences. The stronger this interest, the easier it is to monetize the channel.

To calculate the CPM, the cost of the ad is divided by the total number of impressions, then multiplied by 1000;

Cost of advertisement / total number of impressions x 1000

Below are Youtube CPM rates by niche.

Highest-paid niches on Youtube	Average CPM
#1. Making Money Online	$13,50
#2. Digital Marketing	$12,52
#3. Personal Finance and Investments	$12
#4. Educational Content	$9,88
#5. Technology	$4,32
#6. Lifestyle	$3,47
#7. Fashion	$3,13
#8. Food	$2,50
#9. Fitness	$1,60
#10. Video Games	$1,40

So if the Youtube competition is not a problem, these are the best youtube niches to make money.

Best Youtube Niches- Conclusion.

Starting a profitable Youtube channel is possible if you choose the right niche and stick to niche video creation.

With the tips shared in this post and the list of the best niches for Youtube, you should be able to create a Youtube account with a good chance of succeeding.

I strongly recommend you use a tool such as Tubebuddy to find less competitive Youtube niches. For a very affordable price, these tools will make a real difference in your Youtube strategy, ensuring your content is found.

Now it is your turn!

Have you decided on your Youtube niche?

Leave a comment with your answer below.

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