Fitness Niche Report: 50+ Niche Ideas, Trends & Tips

In this report, you will learn:

Market trends
How to pick a profitable sub-niche
How to make money in this niche
Sub-niches and micro-niches ideas
And more!

Section 1
Fitness Market

Section 2
Fitness Niche Trends

how-to-pick-a-profitable-health-and-wellness-niche

Section 3
How To Find Niche Ideas

Section 4
Competition

how to make money with health and wellness niche

Section 5
How to Monetize

Section 6
Sub-niches and Micro-niche Ideas

Section 1.

Fitness Niche Market.

In this section, you will learn some market insights.

According to Statista, the Health & Fitness market is poised for substantial growth, with total revenue projected to reach US$3.56 billion in 2022. Furthermore, experts anticipate a consistent annual growth rate (CAGR 2022-2027) of 8.71%, leading to a projected market volume of US$5.77 billion by 2027. This positive trajectory signifies significant opportunities and potential for businesses operating in this sector.

Moreover, the fitness niche market in 2023 is thriving and evolving at a rapid pace. With an increased focus on health and well-being, more individuals are seeking ways to improve their fitness levels and lead active lifestyles.

fitness market 2023 — Wellnescreatives.com

This market encompasses a wide range of segments, including gym memberships, personal training services, fitness equipment, and fitness apparel. Also. the integration of technology and fitness, such as wearable devices and fitness apps, has further revolutionized the industry, allowing individuals to track their progress and customize their workouts.

Lastly, as the awareness of the importance of fitness continues to rise, the fitness niche market in 2023 presents abundant opportunities for businesses to cater to the diverse needs and preferences of consumers in their fitness journey.

Section 2.

Fitness Niche trend.

In this section, I will analyze the current trends in this niche.

Market trends can help you identify how the market is doing. Trends allow you to see the interest in a certain topic over time.

When analyzing trends for a niche, it is vital to study the interest over time- If the interest fluctuates a lot with periods going down to zero, it normally would be a bad sign. However, if the trend stays up and is stable or growing, it could be a good sign. There are other factors to consider as well. More on this later.

To analyze trends in the art niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:

When you search for terms, it will show matches for all the words in a query.
When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.

‘Topics‘ can be great for finding out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that are worth pursuing. Then, you should use ‘search terms’ as the first step toward content creation. This will help you understand if it is worth creating content on a given term based on current trends.

For this report, I will analyze the topic ‘Fitness.’ Then, I have set the location worldwide and filtered by the past five years.

There are a few things we can observe from the graphic below:

Overall, fitness is a trendy topic with a lot of interest over time.
It consistently spikes straight after Christmas. You know, new year’s resolutions.
It suffered a drop during the first Covid outbreak. However, it is coming back slowly but steadily.

Also, below, you can find interest by region. With Europe, the US, and New Zealand at the head.

This means that creating an online business in the fitness niche could work. However, to avoid competition in this niche, you should niche down and find sub-niche and micro-niche ideas.

So how do you find profitable sub-niche and micro-niche ideas? With proper niche research.

But we’ll get into that in the following sections. Just bear with me. For now, you can read in this post all the advantages of niche marketing.

Section 3.

How to Find Niche Ideas.

Learn how to find a niche step by step.

How To Pick A Profitable Sub-Niche In Health And Wellness

There are many methods you can use to find out exciting sub-niches ideas. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then you can use Google Trend to validate your plan.

This is how to do it:

Step #1. Head to Wikipedia, and in the search bar, type your niche keyword. For this example you need to refer to ‘Physical Fitness.’

Step #2. Skim the page for sub-niche ideas. On some occasions, like this one, you can already find plenty in the table of contents:

By clicking on the terms with a link, they will take you to even more art niche ideas. So this is an excellent method to brainstorm terms.

Step #3. Head to Google.com and enter some of your niche keywords. Google will instantly suggest some sub-niches for you.

You can even keep niching them down as you type:

This is a very effective and easy trick to find sub-niche and micro-niche ideas.

The last step is to use Google Trends to validate the niche. Following this example, I will check ‘aerobic exercise at home‘

The graphic below shows how this trend is starting to grow after Covid, likely to stay, which seems like a great opportunity.

Also, if you scroll down, you will find a series of related topics and queries. These can be great to find out current trending sub-niches.

If you click on any of the related queries it will take you to the trend graphic.

Lastly, you could also include in the Google Trends search bar a few terms from your Google suggestions or your Wikipedia keywords to get a good picture of interest over time about certain topics.

For this example, I have used aerobic exercise for weight loss, anaerobic exercises, and fitness for mental health.

As you can see, all these trends seems to be growing.

Also, the higher the interest over time, the higher the competence as well. So it is vital to find a sub-niche or micro-niche in the sweet spot between search volume and commercial value—more on this in the next section.

You see that anaerobic exercises have a larger number because it is a much broader topic than any of the other two, which means that the competition will also be higher.

In any case, this a very effective method to find sub-niche and micro-niche ideas in any industry quickly.

Lastly, note that trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent or limited. So do no drop ideas only because trends show low numbers. If the trend’s interest is exponentially growing and then it gets stable, it is probably worth pursuing.

Section 4.

Fitness niche competition.

In this section, you will learn how competitive this niche is and its opportunities.

As in any niche with demand, competition in the high-level art niche can be harsh. Big corporations typically dominate the internet for competitive terms in popular niches. And entrepreneurs like us simply don’t have the resources to compete against them.

That is why sub-niches and micro-niches are much better options- The more you niche down, the smaller the competence. But if you go too niche, you might face another issue: That the market might be too small. The only way to know is by analyzing keywords directly related to your sub-niche or micro-niche ideas.

To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.

Let’s use for this example a trend which is increasing in popularity: ‘Home Gym’

As you can see from the image below, the difficulty to rank for this term is ‘fairly difficult.’ The search volume is massive and the click per cost is $1.21, which is Ok.

If you were to choose the ‘Home Gym’ niche, you’d need to look for topics with little competition to start creating content and grow your domain authority.

With the help of your SEO tool, you can look for related terms and choose keywords without much competition.

In my case, with a quick filter, I came up with a list of 6 keywords with good search volume and easy-medium competition that could make a good beginning.

It took me only five minutes to come up with a list of keywords with low competition and a decent search volume, which suggests that you can probably find many topics with low competition if you invest some time.

With this quick keyword research, I was able to find excellent terms for potential blog posts in the home gym niche. You need to stay away from competitive terms and always look for keywords where you stand a chance to rank.

Resources:

Section 5.

How to make money with the Fitness niche.

In this section, you will learn different ways to monetize this niche.

There are several ways you can monetize your fitness niche website.

But what works best is to adapt your strategy to the user intent. For instance, if your website is about ‘Home Gym,’ selling products you can use at home for your training or creating video training routines is what could work best.

The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.

Some methods you can use to make money with the fitness niche are:

1. Provide a service.

Services are a very common way to monetize fitness niche websites.

For instance, some of the services you can provide are:

Nutrition service on demand.
Online fitness consultor.
Personal Trainer.
Fitness video channel.

Depending on your selected niche, some services might work better than others.

Also, some of the services might be presential, but you could deliver many others online. For instance, you could provide specific fitness training online. You just need a platform like HeySummit with registration and ticketing to do this in no time and efficiently.

You could even create online courses to help a targeted audience by providing valuable training.

Some website examples using these methods are:

Anytime Fitness: Coaching services.
Gym Guyz: Personal Training.
Slowfitness: Fitness services for women.

Resources:

2. Create a product.

In the fitness niche, products are also a great way to make money online.

Some products you could create are:

Niche-specific products to solve your audience’s problems. An app for training routines or nutrition tips for instance.
Ebooks. This is one of the resources most used by bloggers. They are relatively fast to create and can make you some extra money. Ebooks can contain tips, art pieces, photographs, etc. I suggest you check Designrr– A website that will allow you to create stunning products in 2 minutes.
Videos/Podcasts. You could create videos or podcasts about particular art topics, which you could sell individually or with a subscription. My personal recommendation is InVideo for video creation since it allows you to create professional videos in no time, even if you have no experience. For podcasts, Buzzsprout is the most popular solution.

When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.

Some website examples selling fitness products are:

Gymshark: gym accessories and clothes ecommerce.
Women’s Best: e-commerce focused on supplements and vitamins for women.
Xenith: Product customization.

Resources:

3. Subscriptions & Memberships.

Subscriptions and memberships can make a great alternative to monetize your website.

Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to subscribers, and things like that.

Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering relevant content in the form of a magazine or something valuable to your readers.

You can also provide exclusive access to your videos or podcast to your subscribers. And the best thing is that you simply need a plugin like MemberMouse to create subscriptions and memberships effortlessly.

Some website examples using this method are:

Ihrsa: Several fitness-related memberships.
Daily Burn: Fitness program subscription.
Boxx: Boxing training subscriptions.:

4. Display ads.

Ads used to be one of the most common ways to monetize websites. However, there are three downsides with them:

You need a lot of traffic to make good money.
The user experience can not be as good.
Most people use ad blockers these days.

Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense, Media.net, VigLink, etc.

In any case, you could place ads just for extra income rather than the primary source of income. I suggest you check the best adsense niches for more info.

5. affiliate marketing.

This is my favorite method to make money online in any niche.

Affiliate marketing might need some time to get traction, but you will earn a passive income when it does.

All you need to do is to sign up to the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.

Some website examples using this method are:

Resources:

Section 6.

Fitness sub-niche and micro-niche ideas.

In this section, I will provide you with some profitable niche ideas.

Health And Wellness Sub-Niches And Micro-Niches Ideas

After putting into practice what I have explained in this report and researching keywords, I have collected a list of sub-niches and micro-niches in the fitness nice that can do a great online business.

I personally recommend focusing on sub-niches or micro-niches where trends are steady even though the volume is not high since they probably will be the ones with fewer competitors. At the end of the day, if you find good enough keywords, you will be able to monetize more easily.

Lastly, what makes a profitable niche is the commercial value behind the keywords you choose. For instance, if you just choose keywords without commercial value which are more informational, you might struggle to generate an income.

You need a mix of both and a good content creation strategy to succeed.

Sub-Niche: Home Gym.

Micro-niche ideas:

Home gym accessories.
Home gym ideas.
Home gym exercises.

Interest by regions:

Recommended monetization methods:

Ecommerce store.

Subscription based.

Video on-demand.

Sub-Niche: weight loss for women.

Micro-niche ideas:

Weight loss for women over 50.
Weight loss for women over 40.
Weight loss for women tips.

Interest by regions:

Recommended monetization methods:

Product Creation (ebook, app, etc).

Affiliate marketing.

Video channel.

Sub-Niche: muscle building food

Micro-niche ideas:

Muscle building food plan.
Muscle building snacks.
Muscle building meals.

Interest by regions:

Recommended monetization methods:

Subscription-based.

Advertising / Sponsored content.

Product Creation (ebook, app, etc).

Sub-Niche: Fitness apps.

Micro-niche ideas:

Running App.
Workout App
Steps App.

Interest by regions:

Recommended monetization methods:

Create an App

Affilaite Marketing.

Subscription-based.

Sub-Niche: functional fitness.

Micro-niche ideas:

Functional fitness workouts.
Functional fitness equipment.
Functional fitness exercises.

Interest by regions:

Recommended monetization methods:

Product Creation (ebook, app, etc).

Video on-demand/ video channel.

Personal coach.

Want More? 50 Best Fitness niche ideas for less competition

High-intensity interval training (HIIT)
Yoga and meditation studios
CrossFit and functional fitness
Pilates and barre workouts
Outdoor boot camps and group fitness classes
Indoor cycling and spinning studios
Martial arts and self-defense classes
Dance fitness (e.g., Zumba, hip-hop)
Strength training and weightlifting programs
Bodyweight workouts and calisthenics
TRX suspension training
Aqua fitness and water aerobics
Pre and postnatal fitness programs
Senior fitness and active aging programs
Sports-specific training (e.g., soccer, basketball)
Fitness retreats and wellness vacations
Functional mobility and flexibility training
Boxing and kickboxing classes
Virtual fitness programs and online training
Obstacle course racing and ninja warrior training
Mind-body fusion workouts (e.g., Piloxing, Yogalates)
Rowing and indoor rowing classes
Team-building fitness activities for corporate groups
Kids and youth fitness programs
TRX yoga fusion classes
Outdoor adventure fitness (e.g., hiking, rock climbing)
Group strength and conditioning classes
Suspension yoga and aerial fitness
Fitness competitions and challenges
Post-injury rehabilitation and corrective exercise
Fitness app development and technology integration
Fitness retreats for specific populations (e.g., women-only)
Indoor trampoline parks and rebounding workouts
Fitness nutrition and meal planning services
Pregnancy fitness and prenatal yoga
Athletic performance training for athletes
Mindful movement and conscious fitness practices
Virtual reality fitness experiences
Barbell and powerlifting programs
Functional training for older adults
Stand-up paddleboarding (SUP) fitness classes
Suspension training for seniors
Home workout equipment and accessories
Interval-based cardio classes (e.g., Tabata, circuit training)
Fitness education and certification programs
Outdoor group training sessions (e.g., park workouts)
Fitness trackers and wearable technology
Rehabilitation and injury prevention programs
Outdoor yoga and meditation retreats
Fitness franchise opportunities

FAQs

What is a fitness niche?

A fitness niche refers to a specific area or focus within the broader fitness industry. It involves targeting a specific demographic, fitness goal, or exercise modality to specialize in and cater to a particular group of individuals.

Why is it important to choose a fitness niche?

Choosing a fitness niche allows you to differentiate yourself in a crowded market, establish expertise, and better understand the needs and preferences of your target audience. By focusing on a specific niche, you can tailor your services, programs, and marketing efforts to effectively meet the unique requirements of your chosen market segment.

How do I choose the right fitness niche for me?

Choosing the right fitness niche depends on various factors such as your personal interests, qualifications, experience, and market demand. Consider your own fitness background and passions, research market trends, and identify the needs and desires of your potential clients. It’s important to choose a niche that aligns with your expertise and resonates with your target audience.

How do I market myself in a specific fitness niche?

To effectively market yourself in a specific fitness niche, start by clearly defining your target audience and their unique needs and preferences. Create a compelling brand that reflects your niche and develop specialized programs, services, or classes that cater to your target market. Utilize targeted marketing strategies, such as social media campaigns, partnerships with complementary businesses, and content marketing, to reach and engage your niche audience.

Recommended Resources:

Niche research guide.

How to create a niche website step by step.

Niche marketing strategies to drive traffic.

Now it’s your turn!

Did you already find your Fitness niche?

The fitness market industry is an evergreen niche with plenty of opportunities that always seem to keep growing.

Going sub-niche or micro-niche, you might have fewer customers, but they will be able to find you between your competitors. This will also help you grow your website authority faster and start making money quicker!

If you have any question leave a comment below.