Fitness Niche Report: 50+ Niche Ideas, Trends & Tips - The Niche Guru

Fitness Niche Report: 50+ Niche Ideas, Trends & Tips

In this report, you will learn:

Market trends
How to pick a profitable sub-niche
How to make money in this niche
Sub-niches and micro-niches ideas
And more!

Section 1.

Fitness Niche Market.

In this section, you will learn some market insights.

Niche Market

According to Statista, the Health & Fitness market is poised for substantial growth, with total revenue projected to reach US$3.56 billion in 2022. Furthermore, experts anticipate a consistent annual growth rate (CAGR 2022-2027) of 8.71%, leading to a projected market volume of US$5.77 billion by 2027. This positive trajectory signifies significant opportunities and potential for businesses operating in this sector.

Moreover, the fitness niche market in 2023 is thriving and evolving at a rapid pace. With an increased focus on health and well-being, more individuals are seeking ways to improve their fitness levels and lead active lifestyles.

fitness market 2023

This market encompasses a wide range of segments, including gym memberships, personal training services, fitness equipment, and fitness apparel. Also. the integration of technology and fitness, such as wearable devices and fitness apps, has further revolutionized the industry, allowing individuals to track their progress and customize their workouts.

Lastly, as the awareness of the importance of fitness continues to rise, the fitness niche market in 2023 presents abundant opportunities for businesses to cater to the diverse needs and preferences of consumers in their fitness journey.

Section 2.

Fitness Niche trend.

In this section, I will analyze the current trends in this niche.

Niche Trends

Market trends can help you identify how the market is doing. Trends allow you to see the interest in a certain topic over time.

When analyzing trends for a niche, it is vital to study the interest over time- If the interest fluctuates a lot with periods going down to zero, it normally would be a bad sign. However, if the trend stays up and is stable or growing, it could be a good sign. There are other factors to consider as well. More on this later.

To analyze trends in the art niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:

  • When you search for terms, it will show matches for all the words in a query.
  • When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.

Topics‘ can be great for finding out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that are worth pursuing. Then, you should use ‘search terms’ as the first step toward content creation. This will help you understand if it is worth creating content on a given term based on current trends.

For this report, I will analyze the topic ‘Fitness.’ Then, I have set the location worldwide and filtered by the past five years.

There are a few things we can observe from the graphic below:

  • Overall, fitness is a trendy topic with a lot of interest over time.
  • It consistently spikes straight after Christmas. You know, new year’s resolutions.
  • It suffered a drop during the first Covid outbreak. However, it is coming back slowly but steadily.
fitness niche trend

Also, below, you can find interest by region. With Europe, the US, and New Zealand at the head.

fitness interest by location

This means that creating an online business in the fitness niche could work. However, to avoid competition in this niche, you should niche down and find sub-niche and micro-niche ideas.

So how do you find profitable sub-niche and micro-niche ideas? With proper niche research.

But we’ll get into that in the following sections. Just bear with me. For now, you can read in this post all the advantages of niche marketing.

Section 3.

How to Find Niche Ideas.

Learn how to find a niche step by step.

How To Pick A  Profitable Sub-Niche In Health And Wellness

There are many methods you can use to find out exciting sub-niches ideas. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then you can use Google Trend to validate your plan.

This is how to do it:

Step #1. Head to Wikipedia, and in the search bar, type your niche keyword. For this example you need to refer to ‘Physical Fitness.’

fitness in wikipedia

Step #2. Skim the page for sub-niche ideas. On some occasions, like this one, you can already find plenty in the table of contents:

fitness keywords

By clicking on the terms with a link, they will take you to even more art niche ideas. So this is an excellent method to brainstorm terms.

Step #3. Head to and enter some of your niche keywords. Google will instantly suggest some sub-niches for you.

google suggest fitness 1

You can even keep niching them down as you type:

google suggest fitness

This is a very effective and easy trick to find sub-niche and micro-niche ideas.

The last step is to use Google Trends to validate the niche. Following this example, I will check ‘aerobic exercise at home

The graphic below shows how this trend is starting to grow after Covid, likely to stay, which seems like a great opportunity.

aerobic exercise at home

Also, if you scroll down, you will find a series of related topics and queries. These can be great to find out current trending sub-niches.

subtopics trends

If you click on any of the related queries it will take you to the trend graphic.

Lastly, you could also include in the Google Trends search bar a few terms from your Google suggestions or your Wikipedia keywords to get a good picture of interest over time about certain topics.

For this example, I have used aerobic exercise for weight loss, anaerobic exercises, and fitness for mental health.

fitness trends

As you can see, all these trends seems to be growing.

Also, the higher the interest over time, the higher the competence as well. So it is vital to find a sub-niche or micro-niche in the sweet spot between search volume and commercial value—more on this in the next section.

You see that anaerobic exercises have a larger number because it is a much broader topic than any of the other two, which means that the competition will also be higher.

In any case, this a very effective method to find sub-niche and micro-niche ideas in any industry quickly.

Lastly, note that trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent or limited. So do no drop ideas only because trends show low numbers. If the trend’s interest is exponentially growing and then it gets stable, it is probably worth pursuing.

Section 4.

Fitness niche competition.

In this section, you will learn how competitive this niche is and its opportunities.

Health And Wellness Niche Competition.

As in any niche with demand, competition in the high-level art niche can be harsh. Big corporations typically dominate the internet for competitive terms in popular niches. And entrepreneurs like us simply don’t have the resources to compete against them.

That is why sub-niches and micro-niches are much better options- The more you niche down, the smaller the competence. But if you go too niche, you might face another issue: That the market might be too small. The only way to know is by analyzing keywords directly related to your sub-niche or micro-niche ideas.

To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.

Let’s use for this example a trend which is increasing in popularity: ‘Home Gym’

As you can see from the image below, the difficulty to rank for this term is ‘fairly difficult.’ The search volume is massive and the click per cost is $1.21, which is Ok.

If you were to choose the ‘Home Gym’ niche, you’d need to look for topics with little competition to start creating content and grow your domain authority.

home gym keyword

With the help of your SEO tool, you can look for related terms and choose keywords without much competition.

In my case, with a quick filter, I came up with a list of 6 keywords with good search volume and easy-medium competition that could make a good beginning.

homy gym related terms

It took me only five minutes to come up with a list of keywords with low competition and a decent search volume, which suggests that you can probably find many topics with low competition if you invest some time.

With this quick keyword research, I was able to find excellent terms for potential blog posts in the home gym niche. You need to stay away from competitive terms and always look for keywords where you stand a chance to rank.


Section 5.

How to make money with the Fitness niche.

In this section, you will learn different ways to monetize this niche.

how to make money with health and wellness niche

There are several ways you can monetize your fitness niche website.

But what works best is to adapt your strategy to the user intent. For instance, if your website is about ‘Home Gym,’ selling products you can use at home for your training or creating video training routines is what could work best.

The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.

Some methods you can use to make money with the fitness niche are:

1. Provide a service.

Services are a very common way to monetize fitness niche websites.

For instance, some of the services you can provide are:

  • Nutrition service on demand.
  • Online fitness consultor.
  • Personal Trainer.
  • Fitness video channel.

Depending on your selected niche, some services might work better than others.

Also, some of the services might be presential, but you could deliver many others online. For instance, you could provide specific fitness training online. You just need a platform like HeySummit with registration and ticketing to do this in no time and efficiently.

You could even create online courses to help a targeted audience by providing valuable training.

Some website examples using these methods are:


2. Create a product.

In the fitness niche, products are also a great way to make money online.

Some products you could create are:

  • Niche-specific products to solve your audience’s problems. An app for training routines or nutrition tips for instance.
  • Ebooks. This is one of the resources most used by bloggers. They are relatively fast to create and can make you some extra money. Ebooks can contain tips, art pieces, photographs, etc. I suggest you check Designrr– A website that will allow you to create stunning products in 2 minutes.
  • Videos/Podcasts. You could create videos or podcasts about particular art topics, which you could sell individually or with a subscription. My personal recommendation is InVideo for video creation since it allows you to create professional videos in no time, even if you have no experience. For podcasts, Buzzsprout is the most popular solution.

When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.

Some website examples selling fitness products are:

  • Gymshark: gym accessories and clothes ecommerce.
  • Women’s Best: e-commerce focused on supplements and vitamins for women.
  • Xenith: Product customization.


3. Subscriptions & Memberships.

Subscriptions and memberships can make a great alternative to monetize your website.

Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to subscribers, and things like that.

Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering relevant content in the form of a magazine or something valuable to your readers.

You can also provide exclusive access to your videos or podcast to your subscribers. And the best thing is that you simply need a plugin like MemberMouse to create subscriptions and memberships effortlessly.

Some website examples using this method are:

  • Ihrsa: Several fitness-related memberships.
  • Daily Burn: Fitness program subscription.
  • Boxx: Boxing training subscriptions.:

4. Display ads.

Ads used to be one of the most common ways to monetize websites. However, there are three downsides with them:

  • You need a lot of traffic to make good money.
  • The user experience can not be as good.
  • Most people use ad blockers these days.

Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense,, VigLink, etc.

In any case, you could place ads just for extra income rather than the primary source of income. I suggest you check the best adsense niches for more info.

5. affiliate marketing.

This is my favorite method to make money online in any niche.

Affiliate marketing might need some time to get traction, but you will earn a passive income when it does.

All you need to do is to sign up to the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.

Some website examples using this method are:


Section 6.

Fitness sub-niche and micro-niche ideas.

In this section, I will provide you with some profitable niche ideas.

Health And Wellness Sub-Niches And Micro-Niches Ideas

After putting into practice what I have explained in this report and researching keywords, I have collected a list of sub-niches and micro-niches in the fitness nice that can do a great online business.

I personally recommend focusing on sub-niches or micro-niches where trends are steady even though the volume is not high since they probably will be the ones with fewer competitors. At the end of the day, if you find good enough keywords, you will be able to monetize more easily.

Lastly, what makes a profitable niche is the commercial value behind the keywords you choose. For instance, if you just choose keywords without commercial value which are more informational, you might struggle to generate an income.

You need a mix of both and a good content creation strategy to succeed.

Sub-Niche: Home Gym.

home gym trends

Micro-niche ideas:

  • Home gym accessories.
  • Home gym ideas.
  • Home gym exercises.
home gym micro niche ideas

Interest by regions:

Home gym accessories
Home gym accessories
Home gym ideas
Home gym ideas
Home gym exercises
Home gym exercises

Recommended monetization methods:

Ecommerce store.
Subscription based.
Video on-demand.

Sub-Niche: weight loss for women.

weight loss for women

Micro-niche ideas:

  • Weight loss for women over 50.
  • Weight loss for women over 40.
  • Weight loss for women tips.
weight loss for women trends

Interest by regions:

Weight loss for women over 50
Weight loss for women over 50
Weight loss for women over 40
Weight loss for women over 40
Weight loss for women tips
Weight loss for women tips

Recommended monetization methods:

Product Creation (ebook, app, etc).
Affiliate marketing.
Video channel.

Sub-Niche: muscle building food

muscle building food

Micro-niche ideas:

  • Muscle building food plan.
  • Muscle building snacks.
  • Muscle building meals.
muscle building food trends

Interest by regions:

Muscle building food plan
Muscle building food plan
Muscle building snacks
Muscle building snacks
Muscle building meals
Muscle building meals

Recommended monetization methods:

Advertising / Sponsored content.
Product Creation (ebook, app, etc).

Sub-Niche: Fitness apps.

fitness apps

Micro-niche ideas:

  • Running App.
  • Workout App
  • Steps App.
fitness apps trends

Interest by regions:

running app
Running App
workout app
Workout App
step app
Steps App

Recommended monetization methods:

Create an App
Affilaite Marketing.

Sub-Niche: functional fitness.

functional fitness

Micro-niche ideas:

  • Functional fitness workouts.
  • Functional fitness equipment.
  • Functional fitness exercises.
functional fitness trends

Interest by regions:

Functional fitness workout
Functional fitness workouts
Functional fitness equipment
Functional fitness equipment
Functional fitness exercises
Functional fitness exercises

Recommended monetization methods:

Product Creation (ebook, app, etc).
Video on-demand/ video channel.
Personal coach.

Want More? 50 Best Fitness niche ideas for less competition

  • High-intensity interval training (HIIT)
  • Yoga and meditation studios
  • CrossFit and functional fitness
  • Pilates and barre workouts
  • Outdoor boot camps and group fitness classes
  • Indoor cycling and spinning studios
  • Martial arts and self-defense classes
  • Dance fitness (e.g., Zumba, hip-hop)
  • Strength training and weightlifting programs
  • Bodyweight workouts and calisthenics
  • TRX suspension training
  • Aqua fitness and water aerobics
  • Pre and postnatal fitness programs
  • Senior fitness and active aging programs
  • Sports-specific training (e.g., soccer, basketball)
  • Fitness retreats and wellness vacations
  • Functional mobility and flexibility training
  • Boxing and kickboxing classes
  • Virtual fitness programs and online training
  • Obstacle course racing and ninja warrior training
  • Mind-body fusion workouts (e.g., Piloxing, Yogalates)
  • Rowing and indoor rowing classes
  • Team-building fitness activities for corporate groups
  • Kids and youth fitness programs
  • TRX yoga fusion classes
  • Outdoor adventure fitness (e.g., hiking, rock climbing)
  • Group strength and conditioning classes
  • Suspension yoga and aerial fitness
  • Fitness competitions and challenges
  • Post-injury rehabilitation and corrective exercise
  • Fitness app development and technology integration
  • Fitness retreats for specific populations (e.g., women-only)
  • Indoor trampoline parks and rebounding workouts
  • Fitness nutrition and meal planning services
  • Pregnancy fitness and prenatal yoga
  • Athletic performance training for athletes
  • Mindful movement and conscious fitness practices
  • Virtual reality fitness experiences
  • Barbell and powerlifting programs
  • Functional training for older adults
  • Stand-up paddleboarding (SUP) fitness classes
  • Suspension training for seniors
  • Home workout equipment and accessories
  • Interval-based cardio classes (e.g., Tabata, circuit training)
  • Fitness education and certification programs
  • Outdoor group training sessions (e.g., park workouts)
  • Fitness trackers and wearable technology
  • Rehabilitation and injury prevention programs
  • Outdoor yoga and meditation retreats
  • Fitness franchise opportunities


Niche research guide.
How to create a niche website step by step.
Niche marketing strategies to drive traffic.

Now it’s your turn!​

Did you already find your Fitness niche?

The fitness market industry is an evergreen niche with plenty of opportunities that always seem to keep growing.

Going sub-niche or micro-niche, you might have fewer customers, but they will be able to find you between your competitors. This will also help you grow your website authority faster and start making money quicker!

If you have any question leave a comment below.

niche research done

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how to create a niche website
Find out the best niches in the fitness industry to create a profitable online business. Includes fitness niche market trends, how to monetise a site, niche ideas and more. #FitnessNiches  #NicheIdeas #NicheResearch #FitnessIdeas
The best business ideas in the fitness niche to make money online with less competition. Learn how to choose the best fitness niche, niche trends, how to monetize your site with this niche and more. #FitnessIdeas #NicheIdeas #NicheReport

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