20 Best Affiliate Marketing Niches, 200 Sub-Niche Ideas & Top programs to Join. - The Niche Guru

20 Best Affiliate Marketing Niches, 200 Sub-Niche Ideas & Top programs to Join.

best affiliate marketing niches

Choosing the best affiliate marketing niches is one of the biggest challenges for any online business. After all, no one wants to fail and choose a niche that will hardly bring any profits with affiliates.

But with the right niche, you can make a very good passive income. However, there is a tough competition out there, so how do you find a profitable niche that is not too competitive?

Well, that is exactly what I am going to show you.

In this post, you will learn:

  • How to choose a niche for affiliate marketing
  • The top affiliate marketing niches right now
  • Best affiliate marketing programs per niche
  • How to make money with affiliate marketing

Let’s dive in.

Table Of Contents
  1. How to choose a niche for affiliate marketing
  2. List of the 20 best affiliate marketing niches
  3. How to make money with niche affiliate marketing
  4. Are you ready to start your affiliate marketing niche website?

*Disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

How to choose a niche for affiliate marketing

If you are a beginner, my suggestion is you “choose the safe path” and go for a niche in this list where you know money is flowing.

In this article, you will find some very lucrative affiliate niches. The trick is to niche down to reduce competition. Even though you will have less traffic because the volume of the keywords will be lower, you’ll also have less competition and a more targeted audience.

Here is how you should do it:

  1. Identify Your Interests and Passions:
    • Start by listing topics you are genuinely interested in or passionate about. This ensures you’ll enjoy working in the niche and can provide authentic insights.
  2. Research Market Demand:
    • Use tools like Google Trends, SEMrush, or Ahrefs to analyze the popularity and search trends of your interests.
    • Look for a steady or growing interest over time to ensure the niche has lasting potential.
  3. Analyze Competition:
    • Search for existing affiliate websites in your potential niches.
    • High competition might mean the niche is profitable, but it can be challenging to break into. Conversely, low competition could indicate a less profitable or untapped market.
  4. Consider Profitability:
    • Research affiliate programs and products within your chosen niche. Look at commission rates and product prices.
    • Higher ticket items or recurring commission models can be more profitable.
  5. Check for Affiliate Programs:
    • Ensure there are reputable affiliate programs and products available in your niche.
    • Platforms like Amazon Associates, ClickBank, and ShareASale are good places to start.
  6. Evaluate Long-Term Potential:
    • Consider whether the niche has long-term potential or if it’s just a passing trend.
    • Sustainable niches often provide more consistent income over time.
  7. Assess Your Expertise:
    • Having some knowledge or expertise in your chosen niche can be beneficial. It allows you to create more authoritative and trustworthy content.
  8. Narrow Down Your Focus:
    • If your niche is broad, consider narrowing it down to a specific sub-niche. This can reduce competition and help you target a more specific audience.
  9. Test and Validate:
    • Start creating content around your chosen niche to test audience engagement and interest.
    • Use social media or a small website to gauge reactions and gather feedback.
  10. Make a Decision:
    • Based on your research and testing, decide on a niche that balances your interest, profitability, competition, and expertise.

List of the 20 best affiliate marketing niches

To get this list, I have checked some forums like Quora and Reddit. Then, I have used Google Trends and filtered each trend for the last 12 months in the United States to validate them. Finally, I have included the top programs for each of the niches.

  1. Make Money Online
  2. Pets.
  3. Self-help.
  4. Dating and Relationships.
  5. Beauty.
  6. Gadgets and Technology.
  7. Personal Finance.
  8. Weight Loss
  9. Health
  10. Gaming
  11. Wealth Building
  12. Gardening
  13. Home security
  14. Home Decor
  15. Travel
  16. Sports
  17. Maternity and Baby Products
  18. Nutrition
  19. Essential Oils
  20. Coffee

In order to better understand how this study is done and how you can do it, I suggest you take a look at this post, where I explain how to do niche keyword research.

1. Make Money Online

Making money online is one of the best affiliate marketing niches, but it is also a very competitive one.

As the world keeps evolving, people rely more and more on online business. Many want to be location independent; others might look for additional income. Whatever the reason is, it is a market that keeps growing.

If you can find a unique angle and work hard, I have no doubt you can make serious money with this niche.

make money online niche trend

You can see from the screenshot that the trend is very stable, and it keeps growing over time. However, this is a very competitive niche, so I would only recommend it to experts.

Sub-niche ideas

Some making money online sub-niche ideas are:

  1. Affiliate Marketing Tools and Software: Specializing in tools and software that assist in affiliate marketing efforts, such as tracking software, SEO tools, and landing page builders.
  2. Blogging and Content Creation: Focusing on products and services for bloggers, including web hosting, WordPress themes, and content creation tools.
  3. E-commerce and Dropshipping: Promoting tools and platforms for setting up and managing online stores, including e-commerce platforms, dropshipping suppliers, and payment gateways.
  4. Online Course Creation: Catering to educators and entrepreneurs looking to create and sell online courses, focusing on course platforms, instructional design tools, and marketing strategies.
  5. Stock Trading and Investing: Affiliate marketing for online brokerages, investment tools, and educational resources for stock trading and investing.
  6. Freelancing and Remote Work: Specializing in tools and resources for freelancers, such as job platforms, invoicing software, and productivity tools.
  7. Social Media Marketing: Focusing on tools and services that help with social media strategy, including social media management tools, analytics software, and content creation resources.
  8. Passive Income Streams: Covering various passive income opportunities such as real estate investing platforms, peer-to-peer lending, and dividend stocks.
  9. Cryptocurrency and Blockchain: Catering to the growing interest in cryptocurrency, focusing on crypto exchanges, wallets, and educational resources.
  10. Digital Marketing Services: Promoting services such as SEO, PPC advertising, email marketing tools, and digital marketing courses or consultations.

Top 5 making money online affiliate programs

ProgramCommissionCookiesQuick Info
OlavivoUp to $850+30-90 DaysCrypto, Finance, Sweepstakes & Leadgen verticals
ShareAsaleDepends on joined programDepends on joined programAffiliate marketing network
ClickbankDepends on joined programDepends on joined programAffiliate marketing network for digital products
Amazon Affiliateup to 10%24 hourseCommerce store
Fiverr$15-50 CPA12 monthsFreelancers digital services

2. Pet Care

I had a dog and several other pets, so I am well aware of how much money people are willing to spend on the pet niche.

Food, health, toys, accessories, etc. All that explains why the pet market is worth at least $72 billion. And the global pet industry is expected to reach up to $202.6 billion by 2025. So there is a lot of money at stake.

Although it is a competitive affiliate niche, there’s still plenty of space for new affiliate publishers with fresh approaches.

pet care niche trend

The trend shows it is stable, and the search volume is also excellent. With such interest, if you manage to write well-written articles to drive traffic to your site, you can build a very profitable business.

Sub-niche ideas

Some pet care sub-niche ideas are:

  1. Organic and Natural Pet Foods: Products focusing on healthy, organic, and natural diet options for pets.
  2. Pet Health and Wellness Supplements: Supplements and vitamins tailored for pet health and specific conditions.
  3. Eco-Friendly Pet Products: Sustainable and environmentally friendly pet products, from toys to grooming items.
  4. Pet Training and Behavior: Tools and resources for pet training, including online courses, books, and training equipment.
  5. Pet Fashion and Apparel: Stylish and functional clothing and accessories for pets, such as costumes, coats, and booties.
  6. Specialized Pet Care Products: Products for specific breeds or types of pets, catering to their unique needs.
  7. Travel and Outdoor Gear for Pets: Items for pet travel and outdoor adventures, like carriers, portable water bowls, and hiking accessories.
  8. Pet Tech Gadgets: Innovative technology products for pets, such as GPS trackers, automatic feeders, and pet cameras.
  9. Luxury Pet Products: High-end and luxury pet items, including designer beds, toys, and grooming products.
  10. Pet Healthcare and Insurance: Affiliate marketing for pet insurance plans and healthcare services.

Top 5 Pets affiliate programs

ProgramCommissionCookiesQuick Info
Fitbark12%60 daysDog products
PetCube10%60 daysInteractive pet cameras
Pet Wellbeing10%60 daysNatural pet health products 
Pet Warehouse8%30 daysEverything for your pet
Ollieup to 60$ per sale10 daysNatural dog food

3. Self-Help

This is a huge niche for making money online.

Whether someone needs to build self-esteem, increase their confidence, or overcome issues… there is a self-improvement product or course out there. You can easily find many websites monetizing this niche with courses and programs, books, videos, online training, coaching, etc.

Like any other niche, the trick is to focus on solving issues for people. You can do it in the form of a book, videos, authority website content, etc.

sef help niche trend

With interest going over the 75 line, this proves to be a very demanded topic and a trending niche.

Niches like this will have a lot of competition, but with these numbers, it also means there are also opportunities for self-help micro-niches.

Sub-niche ideas

Some self-help sub-niche ideas are:

  1. Mindfulness and Meditation: Products and courses focused on mindfulness practices, meditation apps, and related books.
  2. Personal Productivity Tools: Tools and software for improving time management, organization, and productivity.
  3. Fitness and Health Programs: Online fitness programs, diet plans, and wellness coaching services.
  4. Stress and Anxiety Relief: Products and resources aimed at managing stress and anxiety, including relaxation aids and self-help books.
  5. Life Coaching and Personal Development: Affiliate marketing for life coaching services, self-improvement courses, and motivational speakers.
  6. Financial Wellness and Money Management: Financial planning tools, budgeting apps, and courses on personal finance.
  7. Relationship and Dating Advice: eBooks, courses, and coaching services focused on improving relationships and dating skills.
  8. Career Development and Coaching: Professional development courses, career coaching services, and job search tools.
  9. Spiritual Growth Resources: Products and courses focused on spiritual development, such as spiritual books, retreats, and workshops.
  10. Sleep Improvement Tools: Products and resources to improve sleep quality, including sleep trackers, guided sleep meditations, and comfort aids.

Top 5 self-help affiliate programs

ProgramCommissionCookiesQuick Info
Tony Robbins15%45 daysAudio, video, and life training programs.
Mastery insight institute20%12 months Products & seminars
Self-development network60%no statedSelf improvement courses
I need motivation45%50 yearsSelf-improvement courses
Hay Houseup to 50%30 daysSelf-improvement, inspirational, and transformational books and online courses

4. Dating and Relationships

Let’s face it- Nobody likes to be alone. For some people, work takes most of their time, making it extra hard to find the time and energy to go out to look for a partner. And that is exactly why all dating websites and apps are very popular. They just make things easier.

But not only that. Every couple needs some inspiration and tips at some point to maintain a smooth and healthy relationship.

So these days are tons of dating websites that provide a lucrative affiliate per sign-ups, so that could be a great opportunity for you.

datng and relationship niche trends

As you can see, there is a pretty stable trend for this niche, with a small decrease in recent years. The search volume is still great, though.

Sub-niche ideas

Some dating and relationships sub-niche ideas are:

  1. Online Dating Services: Promoting various online dating platforms and apps catering to different preferences and demographics.
  2. Relationship Coaching and Advice: Affiliate marketing for relationship coaching services, online courses, and eBooks.
  3. Marriage Counseling and Therapy: Referring to online counseling services, therapists, and resources for couples.
  4. Dating and Relationship Books: Promoting books and guides on dating tips, relationship building, and communication skills.
  5. Romantic Getaways and Travel: Specialized travel packages and destinations for couples, including romantic retreats and honeymoons.
  6. Gift Ideas for Couples: Affiliate marketing for unique and thoughtful gifts suitable for anniversaries, Valentine’s Day, and other special occasions.
  7. Wedding Planning Resources: Products and services related to wedding planning, including planners, venue recommendations, and decoration ideas.
  8. Communication and Conflict Resolution Tools: Promoting tools and resources to improve communication and resolve conflicts in relationships.
  9. Personal Development for Singles: Courses and resources focusing on self-improvement and personal growth for singles.
  10. Specialized Dating Niches: Focusing on specific dating niches, such as senior dating, niche interests, or religious-based dating services.

Top 5 dating and relationships affiliate programs

ProgramCommissionCookiesQuick Info
Match75%no statedDating service
eHarmonyup to 60$ 30 daysDating service
Cupid Media75%no statedDating service
CandyOffersUp to $140 per sale/ Up to $10 per leadno statedDating affiliate
Ashley Madisonup to 70%45 daysDating service

5. Beauty

Beauty is a very broad term. But that also means there are many opportunities if you manage to niche down to less competitive sub-categories.

The beauty niche can be a very profitable niche because beauty has been a top trend for years. Also, in modern times more and more men are becoming an important part of this sector which grows exponentially. So I’d say beauty supply is one of the best affiliate marketing niches.

Some ideas on how you can tackle this niche are; Podcast sharing beauty tips, youtube videos with tutorials, a dropshipping website, etc.

beauty niche trend

The very stable trend for this topic shows is a safe bet since it is one of those evergreen niches.

Sub-niche ideas

Some beauty sub-niche ideas are:

  1. Organic and Natural Beauty Products: Promoting skincare and cosmetic products made with organic and natural ingredients.
  2. Cruelty-Free and Vegan Beauty: Focusing on beauty products that are cruelty-free and vegan, appealing to ethical consumers.
  3. Skincare for Specific Concerns: Specialized skincare products targeting concerns like acne, anti-aging, or sensitive skin.
  4. Hair Care and Styling Tools: Affiliate marketing for hair care products, styling tools, and hair accessories.
  5. Makeup and Cosmetics Trends: Promoting the latest makeup products, trends, and tutorials.
  6. Men’s Grooming and Skincare: Products specifically designed for men’s grooming, including beard care, shaving, and skincare.
  7. Luxury Beauty Brands: Focusing on high-end and luxury beauty products and cosmetics.
  8. Ethnic and Cultural Beauty Products: Beauty products catering to specific ethnic groups or cultural beauty standards.
  9. DIY and Homemade Beauty: Promoting ingredients and tools for making DIY beauty products at home.
  10. Beauty and Makeup Subscription Boxes: Affiliate marketing for subscription services that deliver beauty products and cosmetics monthly.

Top 5 beauty affiliate programs

ProgramCommissionCookiesQuick Info
Sun Daily Skincareup to 50$ per sale15 daysCosmetic products
YvesRocher15%30 daysBeauty products
Olive Young Health and Beauty10%30 daysHealth and Beauty products
Alpyn Beauty20%90 daysSustainable skincare products
Tula Skincare20%90 daysCruelty-free skin care products

6. Gadgets and Technology

There has never been a more active time in terms of technology and gadgets than the one we are living in now. Think about it- whether it’s a tablet, smartphone, smartwatch speakers, earphones…you name it!

People love technology and their gadgets, and what is even more interesting from the affiliate marketer’s point of view is- People always want the latest!

I have some friends with websites in this niche, so I know the Amazon affiliate program can be a great starting point.

Dropshipping is another great option for this niche.

When looking for the trends for this topic, we can see a very interesting graph with some peaks by the estival seasons. It also shows a small increase in recent years.

Sub-niche ideas

Some technology sub-niche ideas are:

  1. Smart Home Devices: Promoting products for home automation, including smart lights, thermostats, and security systems.
  2. Wearable Technology: Focusing on wearable gadgets like smartwatches, fitness trackers, and VR/AR headsets.
  3. Gaming Hardware and Accessories: Affiliate marketing for gaming consoles, gaming PCs, accessories, and peripherals.
  4. Mobile Phones and Accessories: Promoting the latest smartphones, cases, chargers, and other mobile accessories.
  5. Computer Hardware and Software: Products related to PC building, software tools, and computer accessories.
  6. Audio and Visual Tech: High-quality audio equipment, home theater systems, headphones, and speakers.
  7. Photography and Videography Gear: Cameras, lenses, drones, and accessories for photography and videography enthusiasts.
  8. Emerging Tech and Gadgets: Focusing on the latest in tech innovations like AI gadgets, robotics, and new electronic devices.
  9. Eco-Friendly Tech Products: Promoting environmentally friendly and sustainable technology products.
  10. Online Security and Privacy Tools: Affiliate marketing for VPNs, antivirus software, and online privacy protection tools.

Top 5 gadgets and technology affiliate programs

ProgramCommissionCookiesQuick Info
Amazon Affiliateup to 4%24 hoursEcommerce store
Bitlaunchup to 20%lifetimeCryptocurrency
Gearbestup to 50%30 daysConsumer electronics products
MicrosoftUp to 7% or $10 per lead14 daysMicrosoft products
Insync50%no statedSync Google Drive platform

7. Personal Finance

Banking is changing more than ever, and people need help managing and securing their savings. They need to be in control of their personal finance. Otherwise, it can provoke a very stressful situation. For instance, they might need to consult about a mortgage or pay a debt at the lowest interest possible. And this is when an expert comes in handy.

In any case, you could help to connect them with the experts and promote information products as an affiliate marketer.

personal finance niche trend

Sub-niche ideas

Some personal finance sub-niche ideas are:

  1. Budgeting and Money Management Tools: Promoting software and apps for budget tracking, expense management, and financial planning.
  2. Investment Platforms and Services: Affiliate marketing for online brokerages, robo-advisors, and investment analysis tools.
  3. Debt Reduction and Credit Repair: Resources and services focused on debt management, credit repair, and financial recovery.
  4. Personal Finance Books and Courses: Educational materials on financial literacy, investing, and wealth building.
  5. Retirement Planning Resources: Tools and advice for retirement savings, pension plans, and long-term financial security.
  6. Insurance Products: Promoting various types of insurance, including life, health, auto, and homeowners insurance.
  7. Tax Preparation Software and Services: Affiliate marketing for tax software, online filing services, and tax planning tools.
  8. Real Estate Investing Resources: Information and tools related to real estate investing, including property analysis and real estate crowdfunding platforms.
  9. Frugal Living and Money-Saving Tips: Promoting products and resources for living frugally and saving money in daily life.
  10. Financial Coaching and Advisory Services: Referring to financial coaches, personal advisors, and financial planning services.

Top 5 personal finance affiliate programs

ProgramCommissionCookiesQuick Info
USAA Credit Cards$25 per lead30 daysFinancial service
BBVA USAup to $75 per leadno statedFinancial service
Lifelockup to $110 per lead 30 daysIdentity theft protection
Lending Treeup to $70 per lead14 daysPersonal loands
Allyup to $50 per sale45 daysDigital investing platform

8. Weight Loss

I am just looking great! Said nobody ever. The U.S. weight loss market is now worth a record $72 billion, so it can be a very profitable niche if done properly.

Gaining weight is just a natural thing that happens to all of us. Without exercise and a healthy diet combined, it can be really tricky to stay fit. That is why helping people with their weight loss can be one of the best affiliate marketing niches. No matter what, we’ll always need to keep the balance or weight loss at some point. And not only because of your image but because it can be dangerous for your health.

Bear in mind that people have busy lives. So the solution to their problem needs to be something “easy.”

Some weight loss niche ideas could be “15-minute workouts” or “healthy cooking in 10 minutes.”

weight loss niche trend

Sub-niche ideas

Some weight loss sub-niche ideas are:

  1. Diet Plans and Meal Delivery Services: Promoting specific diet programs, customized meal plans, and healthy meal delivery services.
  2. Fitness and Exercise Equipment: Affiliate marketing for home gym equipment, workout gear, and fitness gadgets.
  3. Weight Loss Supplements and Vitamins: Focusing on dietary supplements, natural weight loss aids, and vitamins.
  4. Online Fitness Coaching and Programs: Personalized online coaching services, virtual workout classes, and fitness apps.
  5. Healthy Cooking and Nutrition: Resources and products for healthy cooking, including cookbooks, cooking classes, and nutritional guides.
  6. Yoga and Pilates Equipment: Promoting yoga mats, Pilates gear, instructional DVDs, and online classes.
  7. Weight Loss Journals and Apps: Tools for tracking weight loss progress, including journals, mobile apps, and digital trackers.
  8. Athletic Wear and Apparel: Affiliate marketing for fitness clothing, compression wear, and workout accessories.
  9. Mindfulness and Stress Reduction: Resources for managing stress and emotional eating, including mindfulness apps and meditation guides.
  10. Postpartum Weight Loss: Focusing on weight loss strategies and fitness programs specifically for new mothers.

Top 5 weight loss affiliate programs

ProgramCommissionCookiesQuick Info
Weight Loss Evolved30%lifetimeWeight loss
Healthy Wageup to $50 per sign up30 daysWeight loss
Medi Fastup to 24%7 daysWeight loss
Jillian Michaels20%30 daysCustomized Workouts and Meal Plans
Diet to go$40 per sale45 daysHealthy meals

9. Health

With lots in common with weight loss, the health niche is another solid affiliate marketing business.

With the internet, people tend to invest some time in researching things like healthy habits, healthy diets, supplements, etc. So almost anything that will promote a healthy lifestyle that helps avoid disease and makes you live longer is a win-win.

The opportunities to profit here are endless: books, supplements, information products, physical products, coaching, etc.

You need to stay on top of trendy products to have your chance. Right now, medical marijuana and CBD oils are an emerging trend.

health niche trend

It is safe to assume that health makes one of the best affiliate marketing niches because it is one of those niches that will always be of interest.

Sub-niche ideas

Some health sub-niche ideas are:

  1. Nutritional Supplements: Promoting vitamins, minerals, and other health supplements tailored to various health needs.
  2. Fitness and Exercise Programs: Affiliate marketing for online fitness programs, workout apps, and virtual personal training.
  3. Mental Health Resources: Focusing on products and services for mental well-being, such as therapy apps, mindfulness courses, and stress-relief tools.
  4. Holistic and Alternative Medicine: Products and information related to natural health remedies, herbal supplements, and alternative therapies.
  5. Dietary and Specialized Foods: Promoting gluten-free, diabetic-friendly, ketogenic, or other specialized dietary products.
  6. Health and Wellness Gadgets: Wearable health tech, sleep trackers, and other gadgets that promote overall well-being.
  7. Yoga and Mind-Body Fitness: Affiliate marketing for yoga mats, accessories, online classes, and retreats.
  8. Health-Focused Cookbooks and Cooking Classes: Promoting resources for healthy cooking, including recipe books and online cooking classes.
  9. Pregnancy and Maternal Health: Products and services tailored to prenatal and postnatal health.
  10. Senior Health and Mobility Aids: Focusing on products and services for older adults, including mobility aids, health monitors, and age-specific supplements.

Top 5 health affiliate programs

ProgramCommissionCookiesQuick Info
LeadbitDepends on joined programDepends on joined programAffiliate marketing network
Physicians choice25%90 daysSupplements
The lost book of remedies75%no statedHerbal remedies
Just Thrive10%10 monthsHealthy products
Smart Nora6% rev share, plus tier commission30 daysSnoring solution

10. Gaming

It doesn’t matter age or gender; almost everybody enjoys games.

Portable devices are making the gaming industry grow exponentially. And one of the advantages of the gaming niche is that users always want new games. Also, some would buy premium upgrades on their favorite games, providing plenty of monetizing options.

gaming niche trend

You can clearly see in this graphic how this niche is only growing. But what is even better is the incredible catalog of options this niche keeps presenting every year.

Sub-niche ideas

Some gaming sub-niche ideas are:

  1. Gaming Consoles and Accessories: Promoting the latest gaming consoles, controllers, and accessories.
  2. PC Gaming Hardware: Affiliate marketing for gaming PCs, graphics cards, processors, and other hardware components.
  3. Video Game Titles and Downloads: Focusing on popular and upcoming video game titles for various platforms.
  4. Virtual Reality (VR) Gaming: Promoting VR headsets, games, and accessories.
  5. Mobile Gaming Apps and Accessories: Mobile game recommendations and accessories like controllers and stands for mobile gamers.
  6. Gaming Merchandise and Collectibles: Affiliate marketing for gaming-themed clothing, collectibles, and merchandise.
  7. Streaming and Content Creation Tools: Tools and software for game streaming and content creation, including webcams, microphones, and editing software.
  8. Esports and Competitive Gaming: Products and services related to esports, including team merchandise, event tickets, and training resources.
  9. Gaming Chairs and Desks: Ergonomic gaming chairs, desks, and setups for comfortable gaming sessions.
  10. Subscription Gaming Services: Promoting gaming subscription services that offer access to a library of games.

Top 5 gaming affiliate programs

ProgramCommissionCookiesQuick Info
Zygor50%60 daysWorld of Warcraft guides
Final Mouse25%30 daysMice for gamers
Nerd or die30%no statedOverlays and alerts for social media
Fanaticalup to 12%30 daysGaming platform
Chairs4gaming15%30 daysGaming chairs

11. Wealth Management

One of the most common ways to build wealth is through capital investments. But the tricky part is to know what to invest in. And that is why people recur to expert’s advice, so they can have some guidelines and reduce the risk when investing in stocks, bonds, etc

This is a market that has been working for a long time because, when done properly, it can provide the money that any other niche couldn’t.

So if you think you can help people out by investing and earning good money, this can be one of the best affiliate marketing niches for you.

wealth management

In these times of uncertainty, it seems the interest in this niche keeps stable. And since the internet is helping many to achieve high levels of income, this will probably start growing again soon.

Sub-niche ideas

Some wealth management sub-niche ideas are:

  1. Investment Portfolio Management Tools: Software and platforms for managing and optimizing investment portfolios.
  2. Retirement Planning Resources: Products and services focused on retirement savings strategies, pension plans, and IRA accounts.
  3. Wealth Management for High Net Worth Individuals: Specialized services and tools for high net worth wealth management and estate planning.
  4. Tax Optimization and Planning: Affiliate marketing for tax planning software, services, and financial advice for tax minimization.
  5. Real Estate Investment Strategies: Resources and tools for wealth building through real estate, including REITs and property analysis tools.
  6. Stock Market and Securities Trading: Platforms and educational resources for stock trading, including brokerages, analysis tools, and market insights.
  7. Cryptocurrency Investment and Management: Tools and resources for investing in and managing cryptocurrency portfolios.
  8. Automated Robo-Advisors: Promoting robo-advisors for automated investment management based on individual risk profiles and goals.
  9. Wealth Management Books and Courses: Educational materials and courses on wealth management, financial planning, and investment strategies.
  10. Family Wealth and Trust Management: Services and tools for managing family wealth, trusts, and intergenerational wealth planning.

Top 5 wealth-building affiliate programs

ProgramCommissionCookiesQuick Info
Capitalists Exploits50%12 monthsInvestment research
CB Passive Income50%lifetimePassive income training
Marketing Boost40%no statedMarketing products and services
Excellerate Associates20%lifetimeBusiness building
Builderallone time 100% commissions + 30% residual income each month60 daysDigital marketing platform

12. Gardening

According to Statista, the global gardening market value passed the 100 billion U.S. dollars mark in 2020, valued at approximately 104 billion U.S. dollars. Moreover, steady growth was predicted for the global market for garden equipment and supplies, with a sales value of nearly 130 billion U.S. dollars in 2024. So that gives you a pretty good idea about what people are willing to spend.

People love gardening, and they do recur to the internet to look for tips, services, and products. This means that micro niches can offer a great opportunity. And that’s without taking into account the growth in homesteading and urban farming.

So if gardening is your passion, you should consider turning it into your business.

From the graphic, you can appreciate there is generally a peak before the summer season. And even though is more seasonal, it still offers a high interest trend.

Sub-niche ideas

Some gardening sub-niche ideas are:

  1. Organic Gardening Supplies: Products and tools for organic gardening, including organic seeds, fertilizers, and pest control.
  2. Hydroponic Systems and Accessories: Promoting hydroponic gardening equipment for growing plants in water-based, nutrient-rich solutions.
  3. Gardening Books and Courses: Educational resources for gardeners of all levels, from beginners to advanced.
  4. Urban and Small Space Gardening: Products and ideas for gardening in limited spaces, such as balcony planters, vertical gardens, and container gardening.
  5. Heirloom and Exotic Plant Seeds: Focusing on rare, heirloom, and exotic plant seeds for unique gardening experiences.
  6. Landscape Design and Outdoor Décor: Affiliate marketing for landscaping tools, design software, and outdoor decorative items.
  7. Gardening Tools and Equipment: Promoting high-quality gardening tools, equipment, and gardening wear.
  8. Sustainable and Eco-Friendly Gardening: Products and methods for sustainable gardening practices, including composting bins and rainwater collection systems.
  9. Indoor Plants and Houseplant Care: Focusing on indoor plants, pots, plant care products, and houseplant accessories.
  10. Herb Gardening and Culinary Plants: Promoting herbs and plants for culinary use, including herb garden kits and related gardening tools.

Top 5 gardening affiliate programs

ProgramCommissionCookiesQuick Info
SeedsNow25%90 daysSeed shop
SunnyPlants20%30 daysPlant products
AeroGarden7.5%40 daysIndoor garden technology
Garden Tower16%lifetimeGarden products
Botanical Interest15%45 daysGarden products

13. Home Security

The home security systems market was valued at USD 53.6 billion in 2020 and is expected to reach USD 78.9 billion by 2025.

Having your home broken into can be a horrible experience. But the truth is that nobody is exempt from that. Also, with the new era of dropping parcels at the front porch, many people are experiencing petty thieves. So it is important to take home security seriously.

These days, there are many affordable security systems you can even buy at Amazon and install yourself. So looking for affordable security systems from Amazon could be a great affiliate marketing strategy for your website.

home security trend

As you can see from the graphic, this makes another great option.

Sub-niche ideas

Some home security sub-niche ideas are:

  1. Smart Home Security Systems: Advanced systems integrating alarms, cameras, and monitoring through smart home technology.
  2. Outdoor Security Cameras: Durable and high-quality cameras designed for outdoor surveillance and property monitoring.
  3. Home Safes and Lockboxes: Promoting various types of safes and lockboxes for securing valuables and important documents.
  4. Baby and Child Safety Products: Specialized safety products for homes with young children, including baby monitors and child-proofing gear.
  5. Personal Security Gadgets: Affiliate marketing for personal security devices like door stop alarms, window alarms, and portable safety alarms.
  6. Fire and Carbon Monoxide Detectors: Promoting essential safety devices for home fire and carbon monoxide detection.
  7. Doorbell Cameras and Smart Locks: Advanced doorbell cameras and smart locks for enhanced front-door security and convenience.
  8. Security Lighting and Motion Sensors: Lighting solutions and motion sensors for deterring intruders and enhancing nighttime security.
  9. Home Network Security: Cybersecurity solutions for protecting home networks and smart devices from digital threats.
  10. Emergency Preparedness Kits: Affiliate marketing for emergency kits and supplies, including first aid, survival tools, and disaster preparedness items.

Top 5 home security affiliate programs

ProgramCommissionCookiesQuick Info
LaView Security 10%90 daysSecurity system
Guardline Security25%30 daysSecurity system
Hippo$25 per lead90 daysHome insurance
Tink.us12%30 daysHome security
Armor Concepts10%no statedHome security

14. Home Decor

Home decor is a great choice as one of the top affiliate marketing niches because it is evergreen, and there is always demand.

People either build new houses, move or simply want a redecoration. And although this niche can be competitive, it is a great affiliate marketing niche to promote products if you can niche down enough.

home decor niche trend

With a significant number of searches over time, this is a niche that can monetize very well without big traffic volumes.

Sub-niche ideas

Some home decor sub-niche ideas are:

  1. Eco-Friendly and Sustainable Home Decor: Products made from sustainable materials, promoting environmentally friendly decorating options.
  2. Minimalist and Modern Design Elements: Focusing on minimalist and modern home decor items, including furniture, lighting, and accessories.
  3. Bohemian and Ethnic Decor: Promoting bohemian-style and ethnic decor items like tapestries, handcrafted textiles, and unique artifacts.
  4. DIY Home Decor Projects: Affiliate marketing for DIY decor supplies, craft kits, and instructional guides.
  5. Vintage and Antique Home Accessories: Curating and promoting vintage, antique, and retro home decor items.
  6. Smart Home Decor Gadgets: Innovative gadgets that blend technology with home aesthetics, such as smart lighting and digital art frames.
  7. Children’s Room Decor and Furnishings: Specializing in decor for children’s rooms, including themed bedding, wall art, and playful furniture.
  8. Seasonal and Holiday Decor: Promoting decorations and home accents for various holidays and seasons.
  9. Luxury Home Decor and Furnishings: High-end home decor items, including luxury furniture, fine art, and designer accessories.
  10. Small Space and Apartment Decor: Focusing on decor solutions for small spaces and apartments, including multi-functional furniture and space-saving ideas.

Top 5 home decor affiliate programs

ProgramCommissionCookiesQuick Info
Ted’s Woodworking75%lifetimeWoodworking resources
Wayfair7%7 daysHome appliances
Belle & June6%30 daysHome decoration
Rug Source30%180 daysRugs
Sierra Living Concepts8%30 daysHome furniture

15. Travel

According to Statista, revenue in the Travel & Tourism market is projected to reach US$927.30bn in 2024. That is huge!

The truth is that travel is a huge market, and most people love traveling. In fact, the big demand provides a great offer with affordable economy class tickets almost anywhere. Not to mention that people are traveling now more than they have ever before in history due to the incredible amount of resources available.

travel niche trend

As you can see, the trend is as high as it can be. Also, even though international travel has always worked, domestic travel has gone up in recent years.

Sub-niche ideas

Some travel sub-niche ideas are:

  1. Budget and Affordable Travel: Promoting cost-effective travel options, including budget accommodations, travel deals, and affordable destinations.
  2. Luxury Travel and High-End Resorts: Focusing on luxury travel experiences, upscale resorts, and premium travel services.
  3. Adventure and Outdoor Travel: Affiliate marketing for adventure travel experiences, outdoor gear, and activity-based trips.
  4. Cultural and Historical Travel: Promoting travel focused on cultural experiences, historical tours, and educational trips.
  5. Eco-Tourism and Sustainable Travel: Focusing on eco-friendly travel options, sustainable tours, and environmentally responsible travel practices.
  6. Family and Kid-Friendly Travel: Specializing in family-friendly destinations, resorts, and travel activities suitable for children.
  7. Solo and Backpacker Travel: Products and services catering to solo travelers and backpackers, including hostels, travel guides, and solo travel tours.
  8. Wellness and Spa Retreats: Promoting wellness travel experiences, including spa retreats, yoga retreats, and health-focused vacations.
  9. Food and Culinary Travel: Focusing on travel experiences centered around food, including culinary tours, cooking classes, and food festivals.
  10. Romantic and Honeymoon Travel: Affiliate marketing for romantic getaways, honeymoon destinations, and couples’ retreats.

Top 5 travel affiliate programs

ProgramCommissionCookiesQuick Info
World Nomads10%60 daysTravel insurance
Booking.com4%2 daysAccommodation
Skyscanner50% on bookings, $1 per app installno statedFlights, cars and hotels
G Adventures5%90 daysTravel adventure
Anantara resortsup to 5%no statedLuxury hotels

16. Sports

Sports are many people’s hobbies. And we all know that we can be very generous at spending money on our hobbies.

Although selling sports products online can be a very profitable affiliate marketing business, you’ll need to niche down to something specific. Alternatively, you can see some sports niches here.

Another idea would be to check into the top sport affiliate programs below and build your site around some lucrative affiliates.

sports niche trend

This might be one of the trends with the highest numbers we have seen so far.

What makes this a great candidate to be one of the affiliate marketing niches more profitable are the numbers. But that is why the competence is so fierce. Where there are numbers, there is money.

Also, the related keywords suggest people are looking for sports information. So one of the best ways to monetize a site with lots of traffic is with ads.

Sub-niche ideas

Some sports sub-niche ideas are:

  1. Fitness and Workout Equipment: Promoting home gym equipment, fitness accessories, and exercise machines.
  2. Outdoor and Adventure Sports Gear: Gear and accessories for outdoor sports like hiking, camping, and mountain biking.
  3. Sports Nutrition and Supplements: Focusing on nutritional products for athletes, including protein powders, energy bars, and hydration supplements.
  4. Team Sports Apparel and Merchandise: Affiliate marketing for jerseys, fan gear, and merchandise of professional sports teams.
  5. Yoga and Pilates Accessories: Promoting yoga mats, blocks, straps, and Pilates equipment.
  6. Running and Jogging Gear: Specialized running shoes, clothing, and accessories for runners.
  7. Water Sports Equipment: Gear for water sports such as surfing, swimming, and kayaking.
  8. Golf Equipment and Accessories: Promoting golf clubs, balls, bags, and golfing accessories.
  9. Cycling and Biking Accessories: Bicycles, helmets, clothing, and accessories for cycling enthusiasts.
  10. Winter Sports Gear: Equipment and apparel for winter sports like skiing, snowboarding, and ice skating.

Top 5 sports affiliate programs

ProgramCommissionCookiesQuick Info
Amazon Affiliatesup to 4%24 hourseCommerce store
Al’s Sporting Goods7.2%45 daysSport products
Leftlane Sports6%60 dayseCommerce store
Online Sportsup to 14%60 daysSport products and services
Leather Head Sports10%60 daysSports memorabilia

17. Baby Care

Maternity and baby products are, without a doubt, one of the latest trends in blogging. Taking into account that the baby care market is worth $73 billion and keeps growing, it is indeed a good affiliate marketing niche to dig in.

Now think about the number of diapers, wipes, accessories, toys, and many other things a baby needs. Then think about the service life of these items. It is not much. This means parents (and familiars) are constantly buying new baby products.

That is the reason baby products can make one of the best affiliate marketing niches.

baby care niche trend

This is again another niche with great numbers that peaked a few years ago. Even though the trend has slightly decreased, this is still one of the best opportunities for moms to make an extra income by sharing their knowledge.

Sub-niche ideas

Some baby care sub-niche ideas are:

  1. Organic and Natural Baby Products: Focusing on organic baby food, skincare, and clothing made from natural materials.
  2. Baby Safety Gear: Promoting safety products such as baby monitors, safety gates, and corner protectors.
  3. Eco-Friendly Diapers and Wipes: Affiliate marketing for biodegradable diapers, cloth diapers, and eco-friendly wipes.
  4. Infant Feeding and Nursing Accessories: Items for feeding infants, including breast pumps, baby bottles, and nursing pillows.
  5. Educational Toys and Books for Babies: Promoting developmental toys, interactive books, and educational games for infants.
  6. Baby Travel Gear: Car seats, strollers, baby carriers, and portable cribs for safe and convenient travel.
  7. Teething and Soothing Products: Teethers, pacifiers, and soothing items designed for teething babies.
  8. Baby Sleep Aids: Products to help babies sleep, such as swaddles, white noise machines, and night lights.
  9. Baby Clothing and Apparel: Specializing in baby clothing, including onesies, hats, socks, and seasonal wear.
  10. Postpartum and New Parent Resources: Products and resources for new parents, including postpartum care items and parenting guides.

Top 5 baby products affiliate programs

ProgramCommissionCookiesQuick Info
Baby Sleep Miracle74%60 daysChild psychology
Bloom Baby10%90 daysBaby products
Dockatot10%30 daysBaby loungers
Urban Sitter$30 per sale45 daysBabysitters marketplace
Boba12%30 daysBaby wraps and carriers

18. Food

In the same way, health is on the list of the best affiliate marketing niches, nutrition couldn’t be out of it.     

There is a trend towards people being more aware than ever of the food they consume. People are now willing to spend more if that means they get to eat healthier and more nutritious meals.

This leaves the market wide open to opportunities like the numerous subscription box companies emerging now.

food niche trend

Well, we’ll always need food. And that is probably why the interest over time in this niche speaks for itself. Of course, this is a broad niche, but one only needs to take advantage of all this interest and come up with something refreshing at the very least.

Sub-niche ideas

Some food sub-niche ideas are:

  1. Gourmet and Specialty Foods: Premium food products such as artisan cheeses, exotic spices, and gourmet chocolates.
  2. Healthy and Organic Foods: Focusing on organic, non-GMO, and health-conscious food items.
  3. Vegan and Plant-Based Products: Affiliate marketing for vegan and plant-based foods, including meat substitutes and dairy-free products.
  4. Ethnic and International Cuisine: Specialty foods and ingredients from various global cuisines.
  5. Cooking and Baking Supplies: Promoting kitchen gadgets, baking tools, and cookware essentials.
  6. Diet-Specific Foods: Products catering to specific diets, such as keto, paleo, gluten-free, or low-sugar options.
  7. Meal Kits and Delivery Services: Promoting meal kit delivery services and pre-prepared meal options.
  8. Wine and Craft Beverages: Affiliate marketing for wines, craft beers, and specialty drinks.
  9. Snacks and Convenience Foods: Healthy snacks, energy bars, and convenient on-the-go food options.
  10. Coffee and Tea Products: Specialty coffees, teas, brewing equipment, and accessories.

Top 5 food and nutrition affiliate programs

ProgramCommissionCookiesQuick Info
Driven Nutrition25%30 daysSports nutrition and dietary supplements
Gene food$20 per sale90 daysSports nutrition
CrazyBulk40% per salelifetimeBodybuilding
Perfect Keto15%30 daysKeto products
Promix nutrition10%30 daysNutrition

19. Coffee

Coffee lovers drink at least 3 cups of coffee a day, and the average costs at least $3. Now take that and multiply it by the number of people in the world that drink coffee. That is why revenue in the coffee segment amounts to, in 2024, US$93.2bn worldwide.

If you add to the equation the different products for coffee lovers, like coffee machines, capsules, grinders, etc, we are talking about one of the best affiliate marketing niches to promote products.

coffee niche trend

With the hectic lives in these modern times, it is no casualty numbers just keep going up. There is a growing culture of coffee, and there are Starbucks and specialty coffees at every turn. Again, another sign of the big demand within this niche.

Sub-niche ideas

Some coffee sub-niche ideas are:

  1. Specialty Coffee Beans: Promoting high-quality, specialty coffee beans from various regions and roasters.
  2. Home Espresso Machines and Coffee Makers: Affiliate marketing for espresso machines, drip coffee makers, and other brewing equipment.
  3. Organic and Fair-Trade Coffees: Focusing on ethically sourced, organic, and fair-trade coffee options.
  4. Coffee Subscription Services: Monthly or regular delivery services offering a variety of coffee blends and single-origin coffees.
  5. Barista Tools and Accessories: Promoting professional-grade barista tools like tampers, milk frothing pitchers, and coffee scales.
  6. Cold Brew and Iced Coffee Gear: Equipment and accessories for making cold brew and iced coffee at home.
  7. Coffee-Flavored Foods and Products: Affiliate marketing for coffee-flavored foods, chocolates, and other edible items.
  8. Travel Coffee Solutions: Portable coffee makers, travel mugs, and accessories for coffee lovers on the go.
  9. Coffee Education and Books: Resources for learning about coffee, including books, courses, and tasting guides.
  10. Eco-Friendly Coffee Products: Promoting reusable coffee filters, biodegradable pods, and other environmentally friendly coffee accessories.

Top 5 coffee affiliate programs

ProgramCommissionCookiesQuick Info
Lifeboost Coffee$30 per sale30 daysOrganic coffee
Koa Coffeeup to 20%45 daysPremium coffee
Hawaii Coffee Companyup to 20%45 daysCoffee
Volcanica Coffee15%45 daysPremium coffee
1st in Coffee7%90 daysCoffee products

20. Essential Oils

Every year, I see more and more websites about essential oils. It was only when I saw the market value of $4 billion that I understood it. And it is expected to grow to about $27 billion; that is insane!

That justifies the growth in popularity. And it is also a projection of how profitable this niche can be.

Many people use them for aromatherapy, a form of alternative medicine in which healing effects are ascribed to aromatic compounds. Others just to induce relaxation.

You could focus on a segment like essential oils for aromatherapy and choose the affiliates with the best commissions to create your profitable website.

essential oils niche trend

This is a very popular ecommerce niche, which is probably a complementary way to monetize it.

Sub-niche ideas

Some essential oils sub-niche ideas are:

  1. Therapeutic Grade Essential Oils: High-quality, pure essential oils for aromatherapy and therapeutic use.
  2. Organic and Wildcrafted Oils: Promoting organic and wildcrafted essential oils, ensuring purity and sustainability.
  3. Essential Oil Blends: Custom blends for specific purposes like relaxation, energy boost, or sleep enhancement.
  4. Diffusers and Aromatherapy Accessories: Affiliate marketing for diffusers, nebulizers, and other aromatherapy accessories.
  5. DIY Essential Oil Kits: Kits for making homemade essential oil blends, soaps, or skincare products.
  6. Carrier Oils and Natural Bases: Promoting carrier oils and natural bases for diluting and using essential oils safely.
  7. Essential Oil Education and Books: Educational resources, books, and courses on essential oil uses, benefits, and safety.
  8. Essential Oils for Skincare: Focusing on essential oils and blends suitable for skin care and beauty routines.
  9. Portable Aromatherapy Solutions: Compact and travel-friendly essential oil products, such as roll-ons and inhalers.
  10. Eco-Friendly and Sustainable Essential Oil Brands: Promoting brands that prioritize sustainability and eco-friendly practices in sourcing and production.

Top 5 essential oils affiliate programs

ProgramCommissionCookiesQuick Info
Amrita10%30 daysAromatherapy
HoMedics7%30 daysHome massage and relaxation
Rocky Mountain Oilsup to 16%60 daysEssential oils
Oasis diffusers10%90 daysEssential oil diffusers
The Ayurveda Experienceup to 25%60 daysNatural products

How to make money with niche affiliate marketing

So you have already decided on your niche, and now you want to know how to make money with affiliate marketing.

If you follow these steps, you should be able to start making money with your affiliate marketing business more easily. Also, I suggest you check this post about affiliate email marketing. It is probably the most efficient way to earn a passive income.

Also, if you want a fast track to making money with affiliate marketing, you should consider one of these 20 affiliate marketing courses.

1. Find the issues people are facing in your niche and solve them.

For instance, if your blog is about vegan recipes, there might be people who only can eat gluten-free recipes. Your job would be to create vegan, gluten-free recipes for that segment.

Proper niche research will give you a real edge here.

2. Do Keyword Research.

It is vital that you spend some time doing niche keyword research to make sure you target keywords with low competition. Following the previous example, if you research “vegan recipes,” you’ll see it has a lot of competition. Whereas if you target “Vegan, gluten-free recipes,” you have much better chances to be found and still have a good search volume.

Check the top affiliate programs included in this post and sign with the best matches. You don’t need to sign up for all the affiliate programs, but the ones that better align with your ideas and the topics you are going to cover. It is better to focus on 2 or 3 good affiliates (that convert wells and have good commissions) than use many different ones.

  1. Google the keyword you are targeting and write a better blog post than the top 3. Try to cover topics they don’t or simply add more useful information the other posts don’t cover. That will increase your chances of being on Google’s page 1.
  2. Make people click on your affiliate links using natural links. If you want people to buy products from your link, you really need to think like a potential buyer when placing your links.

    For instance, let’s say you are writing your post about “gluten-free vegan recipes,” and your affiliate is a book with “ The 1000 best vegan recipes for gluten-sensitive people”.
    This is what you should NOT do: […] If you want more vegan recipes click here […]

    This is what you should do: […] if you are suffering from coeliac and want to access 1000 creative vegan recipes for gluten-sensitive people, you’ll want to check this book.[…]

    As you can see in the second example, you point to the problem and then provide a solution. That is a great strategy to follow when placing your affiliate links to get more clicks (and money)
  3. Review the full blog post to make sure it reads well. It should be easy to read, structured, and clean.

4. Promote your content.

It is not enough to publish your article and hope for the best. Take a proactive approach and use social media and forums to get to people who could be interested in your blog post.

If you wrote a blog post focusing on a problem, you could look in forums like Quora on Reddit for people asking questions about this topic and provide them with your article.

You should also share it on your social media networks. If you do have a bit of budget, placing Google Ads or Facebook Ads can dramatically help you to reach more people.

You might want to take a look at these niche marketing strategies that will help you promote your work.

5. Repeat the process.

If you want to appear on Google, you need to focus on building an authoritative site. Meaning you should cover all the different angles from the niche you have chosen to prove to Google you master the niche.

A good way to stay ahead of the competition is by promoting the newest trends and products in your niche.

Are you ready to start your affiliate marketing niche website?

There you have it: The 20 best affiliate marketing niches and how to make money with them.

Affiliate marketing can be a high passive income when done well. So I urge you to take your time and go thoroughly through this list of these lucrative affiliate niches.

Combine any of these niches with this Pinterest affiliate marketing strategy for a win-win.

Also, to guarantee sales, you need to make sure your page is fast. So make sure you choose the right hosting. If you need more help, I suggest you check how to create a niche website from scratch.

Now I’d like to hear what you have to say:

Will you be creating an affiliate marketing website after reading this post?

Let me know by leaving a quick comment below.

Are you looking for the most profitable affiliate marketing niches to make money online? Check the 20+ best affiliate marketing niches right now,. Making money online in 2020 has never been easier with affiliate marketing. #affiliatemarketingtips #affiliatemarketingforbeginners #affiliatemarketingstrategy #affiliatemarketing #niche #nichemarketing #nichetips
Discover the niches for affiliate marketing for beginners. This post will help you understand how to find profitable niches and strategies to succeed with affiliate marketing-You will learn how to make money from affiliate marketing with your blog. #niche #nichemarketing #nichetips #affiliatemarketing #makemoneyonline

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