8 Best Cheap Email Marketing Services (Compared & Reviewed) - The Niche Guru

8 Best Cheap Email Marketing Services (Compared & Reviewed)

cheap email marketing software

Are you looking for a cheap email marketing service to run effective campaigns without breaking the bank?

If you don’t know yet why email marketing is important for your business, you should know that email is the most effective marketing channel.

And you don’t need to spend much money to start profiting from email marketing.

In fact, you can use most of the email marketing tools mentioned in this post for free.

Let’s dive into seven of the cheapest email marketing services you can start using from today!

*Disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Best Cheap email marketing services compared

Best Cheap email marketing services compared

To start, let’s take a look at the table below, where you can find all the cheap email marketing services compared:

1. Moosend30 Day Free Trial$9Unlimited0-500Best cheap email marketing overall
2. MailerLitecheck mark, tick mark, check$9Unlimited1,000
3. GetResponsecheck mark, tick mark, check$19Unlimited1,000Best for eCommerce
4. Constant ContactX$9,99Unlimited500
5. SendInBluecheck mark, tick mark, check$25UnlimitedUnlimited
6. Pabblycheck mark, tick mark, check$29Unlimited5,000
7. Convertkitcheck mark, tick mark, check$15Unlimited300Best for bloggers
8. Systemecheck mark, tick mark, check$27Unlimited5,000Best all-in-one marketing tool
Cheap email marketing tools compared

As you can see from the list above, not only are these the cheapest email marketing services, but you can even use most of them for free.

For most beginners, the free plan would be more than enough, and you can always scale up.

However, it gets a bit more difficult to choose when it comes to users with some experience already in email marketing.

Depending on your business nature, some email marketing tools can fit better than others.

Below, I have reviewed each of these tools below, including the main features, so you can decide which of these affordable email marketing solutions works better for you.

1. Moosend

Moosend, one of the cheapest email marketing services

Moosend is a complete email marketing platform with all the features you need to create visual campaigns that convert.

You can create your own landing pages with a drag-and-drop editor or choose between templates, send automated emails, create simple eCommerce campaigns, and much more.

Its interface is easy and intuitive, so I find this tool to be great for beginners. It also comes with useful analytics to understand how your campaigns are performing, and you can send unlimited emails.

Moosend Key Features

Email Marketing

Create, segment, and personalize your campaigns with no coding knowledge using drag and drop. You can grow your business easily with email marketing and segment your audience easily based on behaviors.

Newsletter Editor

You can create visual newsletters with the mail editor or simply use pre-built email templates to create effective newsletters in no time.

Marketing Automation

Send newsletters at the right time and automate your marketing strategy. You can even set your funnel so you can run your email sequences in auto mode.

Ecommerce AI

Take advantage of the powerful set of features specially designed for your e-store.

Landing Pages

Turn traffic into customers with high-converting landing pages that support any goal and industry.

Subscription Forms

Increase your subscriber base by adding a subscription form to grab your visitor’s attention once they are committed to reading.

Reporting & Analytics

Understand your customer needs with a robust analytic tool that turns your subscriber’s information into perfectly digestible and attractive visualizations.

Moosend Pricing

Moosend is probably one of the most affordable email marketing services out there. These are the plans:

  • Pro: The Pro plan offers all the features any business needs at a very low price of $9 per month. It includes landing pages, transactional emails, phone support, SMTP server on top of the features included in the free plan.
  • Enterprise: The enterprise plan is focused on agencies, and the price will depend on some variables you need to send through a form. Extra features include custom reporting, account manager, SSO & SAML, on-boarding & migration, and service-level agreement.

    2. MailerLite

    MAILERLITE email marketing service

    MailerLite is another cheap email marketing tool with enough features to manage your campaigns.

    It is simple to use and very flexible. It allows you to create landing pages with ease and personalize your emails to build a deeper relationship with your subscribers.

    The design might look a bit outdated compared to others, but in the end, what we care about is functionality at a good price, and that is exactly what MailerLite offers.

    MailerLite Key Features

    Drag and drop editor

    Create amazing campaigns using the drag and drop editor. Create your newsletter or use newsletter templates, create specific eCommerce campaigns, and more.

    Landing pages and forms

    Grow your audience with the website builder, landing pages, pop-ups, and embedded forms to attract new people from across the Internet.

    Automation & Segmentation

    Personalize your campaigns with advanced targeting features and deliver the right email to each subscriber when it’s right for them with email automation and segmentation.

    A/B testing

    Your campaigns will perform better as you test. Experiment and streamline your emails to be as effective as possible. Improve your metrics using A/B testing.


    Monitor your campaign performance with reports and click maps to find what works best for your business.

    MailerLite Pricing

    • Free Plan: Up to 1000 subscribers and 12,000 emails per month.
    • Growing business. Up to 1,000 subscribers and priced at $9, includes unlimited monthly emails, 3 users, and email support.
    • Advanced. Up to 1,000 subscribers and priced at $19, includes unlimited monthly emails, unlimited users, and email and chat support.
    • Enterprise. Custom pricing for businesses over 100k subscribers.

    3. GetResponse

    GetResponse, a cheap email marketing service best for eCommerce

    GetResponse is an all-in-one email marketing, easy to use, cheap, and with great features for online marketers.

    It comes with integrated autoresponders, templates for trigger-based emails, powerful segmentation features, and professionally designed templates to ensure your emails are eye-catching when they land in your subscribers’ inboxes.

    It is very well designed, so despite the number of features it has, it is pretty intuitive.

    This is probably one of the most solid options for eCommerce and online marketers.

    GetResponse Key Features

    Email Marketing

    Simple email creator, including autoresponders, email analytics, and transactional emails.

    Landing pages

    Create complete landing pages with sign-up forms, pop-ups, countdown timers, and powerful eCommerce tools.

    Marketing automation

    Create tags to segment subscribers, save time with automation flows, track your website visitors and recover lost sales with abandoned cart emails.


    Get in front of your audience and create on-demand webinars, share your screen, gather valuable data with surveys, and more.

    Paid ads

    It provides you with built-in tools to run and manage your paid campaigns.

    Conversion funnels

    Prebuilt sale funnels designed for specific and automated campaigns to maximize your sales.

    GetResponse Pricing

    You can try any of these plans for free for 30 days:

    • Free plan. Up to 500 contacts and includes: Unlimited newsletters, 1 landing page, Website Builder, Signup forms, and popups.
    • Email marketing: Up to 1,000 subscribers and priced at $19/month includes autoresponders, unlimited landing pages, unlimited website building templates, unlimited lead funnels, basic segmentation, and email scheduling.
    • Marketing Automation: Up to 1,000 subscribers and priced at $59/month includes marketing automation, unlimited landing pages, unlimited website building templates, unlimited lead funnels, event-based automation, webinars, advanced segmentation, sales funnel and contact scoring.
    • Ecommerce Marketing. Up to 1,000 subscribers and priced at $119/month includes; Same as marketing automation plan plus quick transactional emails, ecommerce segmentation, abandoned cart recovery, promo codes, and web push notifications.

    The pricing for each plan will vary according to the number of subscribers.

    4. Constant Contact

    Constant Contact email marketing tool

    Constant Contact’s drag-and-drop editor makes it easy to create and customize professional-looking emails.

    The automation features allow you to make a completely automated workflow and reduce your manual work by scheduling a delivery time for emails.

    Constant Contact is a great option for more advanced users since they offer a great variety of features that not everybody would know how to use.

    Constant Contact Key Features

    Email Marketing

    Create your newsletters easily with drag and drop.

    Email Marketing Automation

    Email marketing automation helps you drive sales by keeping your audience engaged and building relationships with welcome emails and more powerful tools.

    eCommerce Tools

    Find new customers, keep them engaged, and keep them coming back for more with segmented and automated emails.

    Social Marketing

    See how your social campaigns are performing, make updates, and easily respond to comments, mentions, and direct messages.

    Contact List Management

    Upload your contact lists and let the easy-to-use email marketing tools handle the rest. Add new contacts in-person, on your website, through social media, and more.

    Tracking Tools

    The real-time email tracking tools let you see who’s opening, clicking, and sharing your emails.

    Constant Contact Pricing

    You can try any of these plans for free for 30 days:

    • Core: Starting at $9.99 per month, price based on the number of contacts. This plan is perfect for small businesses and organizations looking to create professional emails, build customer relationships, and drive real results.
    • Plus: Starting at $45 per month, price based on the number of contacts. Ideal for small businesses and organizations ready for even better results with automated emails and other powerful features that engage their audience.

    5. SendInBlue

    Sending Blue email marketing software

    SendInBlue is a complete all-in-one digital marketing toolbox that’s built to scale and adapt with you as you grow.

    It is designed so you can focus on the important stuff and put the rest on autopilot with automated sequences.

    Also, you can reach more new customers by creating dedicated landing pages for each of your campaigns with a visual editor.

    SendInBlue is probably one of the most used and it is an affordable email marketing solution. The free plan is more than enough for any person new to the game. Then you can scale up as you need it.

    SendInBlue Key Features

    Email Marketing

    Get the word out and sell more with sleek email messages that you can design in no time.


    Be there for customers instantly when they have a question while browsing your site.

    Marketing Automation

    Save time and boost performance by automating your segmentation and marketing messages.


    Get more engagement by sending your marketing messages to a more targeted audience.


    Build stronger relationships by keeping track of all your customer details in one place.

    Landing Pages

    Create a more targeted visitor experience with dedicated pages for each of your campaigns.

    Sign Up Forms

    Grow your email contact list with custom forms that you can integrate into your website.


    Follow your email performance and learn what works with detailed statistics for each campaign.

    SendInBlue Pricing

    • Free plan: Up to 300 emails per day with unlimited contacts
    • Starter: Starting at $25, includes everything in the Free plan, and: From 20k emails, no daily sending limit, email support, lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics
    • Business: Starting at $65, includes everything in the Lite plan, and: From 20k emails, marketing automation, Facebook & retargeting ads, landing pages, multi-user access.
    • Enterprise: Starting at $1,000/month. Custom plan for advanced marketers and agencies.

    6. Pabbly

    Pabbly email marketing solution

    Pabbly provides a free email marketing solution so you can create attractive emails for your audience.

    This service fully supports SMTP routing for the fast delivery of emails. Meaning you can send your emails via multiple SMTPs to achieve the best inbox deliverability.

    Also, it allows you to set up a new product and checkout page quickly.

    The no transaction processing fees is great to save you some money. The ability to create unlimited products and plans is a big plus for every online marketer.

    Pabbly Key Features

    Marketing Automation

    This feature reduces your manual work & lets you automate your emails by scheduling a sending time.

    Sign up Forms

    Capture more leads on your site by displaying simple sign-up forms that are too easy to create and fill up.

    Analytics & Email Tracking

    This feature provides you the complete analytics of your emails. You can easily see how many times your emails are opened, clicked, bounced, and much more.

    MX Cleaner

    This feature allows you to keep your email contacts list clean by removing unwanted and bad emails.

    Send Greeting To Customers

    Pabbly has the functionality to automatically send welcome messages to customers via emails whenever any new subscriber signs up.

    Pabbly Pricing

    Every plan includes unlimited emails.

    • Free: Includes all features and up to 1,000 subscribers.
    • Rookie: Starting at $29/month and Includes all features and up to 5,000 subscribers.
    • Pro: Starting at $49/month and Includes all features and up to 15,000 subscribers.
    • Advanced: Starting at $99/month and Includes all features and up to 50,000 subscribers.

    7. Convertkit

    Converkit, best email marketing tool for bloggers

    ConvertKit is a powerful email marketing tool mainly used by bloggers.

    Its design is pretty simple; it is extremely functional and works great to serve your audience with regular newsletters, send bulk emails, and create effective funnels.

    If you are after a powerful email marketing tool with a lot of control over how to segment and reach your subscribers, this is probably your best choice.

    I suggest you take a look at this Convertkit review for further info on features and ease of use.

    Convertkit Key Features

    Landing Pages

    Create landing pages to convert your readers into customers with premade templates.

    Email Sign Up Forms

    Collect email list subscribers on your website.

    Email Designer

    Write simple and beautiful emails but powerful emails.

    Email Marketing

    Engage with your audience while growing your business.

    Email Automation

    Build a path for your subscribers and send them to your content automatically.


    Several integrations with third parties allow you to connect Converkit with your favorite tools.

    Convertkit Pricing

    • Free plan: Manage up to 300 subscribers, unlimited landing pages & forms, unlimited traffic, customizable domain, send email broadcasts, subscriber tagging.
    • Creator: Starting at $15 manage up to 300 subscribers, including unlimited landing pages & forms, unlimited traffic, customizable domain, send email broadcasts, subscriber tagging, automated funnels & email sequences, premium support, third-party integrations.
    • Creator pro: Starting at $29/mo manage up to 300 subscribers, including everything in the creator plan plus Facebook custom audiences, deliverability reporting, invite your team, redirect links in email broadcasts, subscriber engagement scoring, newsletter referral system, priority support.

    8. Systeme

    systeme email marketing

    Systeme.io is an all-in-one online marketing platform that makes launching, growing, and scaling your online business easy. It allows you to build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io.

    Systeme Key Features

    Sales funnel

    Create funnels easily based on proven templates.

    Website Builder

    Easily set up your website in under 10 minutes.

    Sell Products

    Become a dropshipper or sell your own products.

    Email Marketing

    Engage with your audience while growing your business.

    Email Automation

    Build a path for your subscribers and send them to your content automatically.

    Affiliate program management

    Create an affiliate program, automate affiliate payouts.

    Systeme Pricing

    Every plan includes unlimited emails.

    • Free plan: Manage up to 2000 subscribers, 3 sales funnels, 1 online course, 1 automation, and plenty of other features.
    • Startup: Starting at $27/mo, includes up to 5000 subscribers, 10 sales funnels, 5 online courses, 10 automation rules, and plenty of other features.
    • Webinar: Starting at $47/mo, includes up to 10,000 subscribers, 50 sales funnels, 200 online courses, 100 automation rules, 10 webinars, and plenty of other features.
    • Unlimited: Priced at $97/mo, includes unlimited use of all features.

    What is the best cheap email marketing service?- Conclusion

    As you can see, you can take advantage of marketing campaigns with these affordable email marketing services.

    The best email marketing service would be the one that better adapts to your needs. Hopefully, with the information in this post, you will be able to find which one suits you the best.

    Lastly, I recommend you take a look at this post in which I not only explain why email marketing is important but also how to run effective email campaigns.

    Now I’d like to hear what you have to say:

    What is the best of these cheap email marketing tools for you?

    Let me know by leaving a quick comment below.

    7 Best email marketing services for your business. Free software perfect for beginners and for ecommerce businesses. #EmailMarketing #Email #BloggingTools #FreeEmail
    Use these free email marketing software tools, perfect to grow your business. Learn which service adjusts best to your business with a detailed list of the key features. Try these email marketing services for FREE now. #Email #EmailMarketing #Blogging #EmailTools

    Don’t forget to share this article!


    Leave a Comment

    Scroll to Top