10 Best Instagram Niches & 100 Sub-Niche Ideas to Grow Faster - The Niche Guru

10 Best Instagram Niches & 100 Sub-Niche Ideas to Grow Faster

best instagram niches

Are you looking for the best Instagram niche in 2024 to create your business account and monetize it?

Instagram is one of the fastest-growing platforms, with half a billion people using it every day. So there is no surprise you want to grow or increase your brand presence on this platform.

With the right Instagram niche and the right niche marketing strategy, you can leverage this social media platform to promote your products or services and make money. And you don’t even need to have a website or a product to make money with Instagram!

The key is to find a balance between competition and demand.

In this post, I have listed the best Instagram niches with the right balance of these factors.

Let’s dive in!

*Disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

What is an Instagram Niche?

what is an instagram niche

An Instagram niche is when you target a smaller subsection of a larger market. For example, the fashion niche is a popular niche market on this platform, but it can be a very broad and competitive market. So a sub-niche idea could be “handbags.”

By narrowing down a market, you will be able to find areas with fewer competitors. When you’re in a niche, you usually sell or promote one type of product or focus on a single category.

The best niche for Instagram should have untapped potential, target a particular buyer, and appeal to a much smaller audience. When you find this niche, you can build a business with higher chances of succeeding.

This particular category or topic within which you plan and post your content is what is called a niche. And this kind of niche content is extremely attractive to brands and businesses as a platform for native advertising.

So if you want to find a profitable Instagram niche, you should start by niching down and doing some research.

How To Find Profitable Instagram Niches?

If you want to find the best Instagram niches, follow these steps:

Step 1: Identify Your Interests and Strengths

  • Start by assessing your passions, hobbies, and areas of expertise. Authenticity resonates on Instagram, so choosing a niche you’re genuinely interested in is key.
  • Use tools like Google Keyword Planner to research the search volume and competition for your potential niche ideas.

Step 2: Market Research and Trend Analysis

  • Leverage platforms like Google Trends and BuzzSumo to identify trending topics within your area of interest.
  • Analyze popular hashtags in your chosen field on Instagram to gauge interest and engagement levels.

Step 3: Competitor Analysis

  • Identify and study successful Instagram accounts in your chosen niche. Note their content strategy, posting frequency, and follower engagement.
  • Utilize tools like SEMrush or Ahrefs to understand their SEO strategies and how they rank for specific keywords.

Step 4: Audience Demographics and Preferences

  • Determine the demographics of your potential audience using Instagram Insights or third-party analytics tools.
  • Engage with your audience through polls, questions, or DMs to understand their preferences and needs.

Step 5: Evaluate Monetization Potential

  • Explore various monetization methods such as sponsored posts, affiliate marketing, selling products, or offering services.
  • Research the market demand for these monetization avenues within your niche.

Step 6: Test and Iterate

  • Start creating content in your chosen niche and monitor the engagement and feedback.
  • Be prepared to refine your niche based on audience response and emerging trends.

You can find more detailed information on my niche research hub.

Benefits of Finding a profitable Instagram niche.

Instagram niches benefits

Next, I will describe some of the benefits of focusing on niche markets.

1. Advertising Is Cheaper.

The maths are easy- A niche audience will need a smaller budget since you will target fewer people on a more concrete interest.

Instagram ads can be great to reach more potential customers quickly. They are easier to set up, have great reach, and are cheaper than Google Ads.

Lastly, when posting an Instagram ad, think that your goal is not to spend less but to achieve the best ROI. So try different strategies with different budgets until you find what works best.

2. Fewer Competitors.

One of the biggest benefits of going niche is that you will be competing with fewer brands and individuals.

Competition is one of the biggest issues on Instagram. If you target a broad niche, your chances of being discovered are very narrow.

For example, if you were to compete in the fashion niche, your chances of being found for generic products are meager. However, if you specialized in sustainable handbags, you will remove a big chunk of competitors. Ultimately, people will find you, and you will increase your chances of selling products and increase brand awareness.

3. More engaged customers.

It is easier to inspire and engage your customer when you go niche.

People that visit your Instagram profile and feed will feel more identified. Since you target a more specific audience, it will be easier to connect with them with your content. You can be their reference for specific products, and your audience will be looking specifically for you.

The more specific the niche, the smaller the audience, but so is the competition. But that is also what makes an Instagram profile unique and how you can really get more loyal followers.

Think about your unique value proposition, and you will find those loyal customers engaged with your brand.

4. Higher-priced inventory.

Unique Instagram profiles with different products are limited and more difficult to find. That is exactly what gives them more value.

If you can create a product or service that can really solve your audience’s problem, they will be willing to pay for it, even if that means spending a little bit more.

Make sure to provide them with quality content if you want them to keep coming for more.

5. Easier to adapt to new trends.

Trends are an essential part of Instagram niches. If you manage to stay on top of current trends, you can keep growing your audience and make existing followers even more excited about your brand.

The good thing about going niche is that it would be easier for you to identify new trends and adapt to them. This is something almost impossible to do when you go generic.

The most likely is that you won’t even need to do research when you are in a niche. You will learn new trends simply from the news or social media conversations. The sooner you adopt them, the better your chances of making a name.

6. you can run your business yourself.

Another great benefit of going niche on Instagram is that you can do it all by yourself.

It would be easier for you to stay on top of trends, create related content and promote it.

If your niche is too broad, you might struggle to keep up with constantly creating content since there are many more tasks to perform to grow your Instagram account.

Now that you know the main benefits, it’s time to find out the most profitable Instagram niches for 2024. 

The best Instagram niches in 2024.

In this section, I will be providing insights into some profitable Instagram niche ideas and include Instagram theme page niches.

First, I will provide an overview followed by real Instagram examples explaining how they monetize. I will end up with sub-niches and micro-niche ideas to reduce your competition.

*Update: The list is updated and also considers the best Instagram niches in 2023.

1. Fashion niche.

According to Statista, revenue in the fashion segment is expected to reach US$746.80bn in 2024. To date, fashion is probably one of the most potent niches on Instagram, as you can see from the graph below.

fashion trend

The power of visuals on Instagram makes this platform a perfect match for this niche. Many designers, bloggers, and influencers use Instagram as their primary tool for their marketing efforts.

It is a niche where you can easily find new trends, inspiration and discover new products when browsing other fashion users.

Fashion Niche Example.

Let´s check @fashion_jackson for instance.

fashion niche

Amy Jackson has done many clever things to optimize her profile for discovery and sales:

  • Included the word `fashion´ in the username. This makes it easier to find her when looking for fashion-related profiles.
  • She included her blog in the bio, where to find fashion posts every day with a clickable link to her site, where she sells many different fashion products.
  • The stories are categorized and provide direct access to her affiliate products.

These are all very good strategies to maximize your sales.

On top of that, she includes links to her products in her captions and more details about what she is wearing in her second image.

Ecommerce stores and affiliate marketing is normally what work better to make money in this niche. And this is a great example of how to put it into practice.

Fashion Niche Ideas.

The fashion niche on Instagram can be very lucrative. But there is also a lot of competition.

Some sub-niche ideas that could work where you will find fewer competitors are:

  1. Sustainable and Eco-Friendly Fashion: Focus on brands and styles that promote environmental sustainability, including upcycled and recycled materials.
  2. Vintage and Retro Fashion: Showcase vintage clothing styles from specific decades, highlighting how to source and style retro outfits.
  3. Streetwear Fashion: Dive into the world of streetwear, featuring the latest trends, sneaker releases, and urban style tips.
  4. Minimalist Wardrobe: Promote the minimalist fashion approach, emphasizing quality over quantity, neutral colors, and versatile pieces.
  5. Luxury Fashion on a Budget: Share tips on how to achieve luxury looks for less, including thrift shopping for designer labels and styling affordable pieces.
  6. Plus-Size Fashion: Highlight fashionable and flattering styles for plus-size individuals, promoting body positivity and size inclusivity.
  7. Ethical and Fair Trade Fashion: Focus on brands and outfits that prioritize ethical production practices and fair trade standards.
  8. Techwear and Functional Fashion: Explore the niche of techwear, which combines high-tech materials and functional design for a futuristic look.
  9. Maternity Fashion: Offer style advice and clothing options for expectant mothers, focusing on comfort, practicality, and style during pregnancy.
  10. Fashion for Specific Professions: Create content geared towards fashion in specific professional settings, like corporate, creative, or healthcare industries, providing outfit ideas that suit each work environment.

2. Travel niche.

The travel and tourism niche is probably the Instagram niche with the most potential in the platform.

Despite Covid´s impact, which drastically affected this niche due to travel restrictions, the travel trend won´t stop growing any time soon. We might be more limited these past years, but new trends like domestic travel are starting to grow in popularity as a result.

travel trend

Instagram has proved to be the best for reach and with a great ROI on all social media platforms. Just think about it- New generations are traveling more than ever, and the rise of digital nomads just makes it easier for people to travel more.

Instagram provides a great opportunity for content creators and travelers who like to share the world from their perspective. It also provides different ways to monetize your Instagram account without even needing a blog.

Travel Niche Example.

Let´s check @Youngadventuress, for instance.

instagram travel example

Liz’s account is all about travel adventures.

  • She includes in the bio a couple of travel nature-related keywords. That is how she differentiates her account from generic travel accounts.
  • Most of the links in the bio will take you to landing pages or commercial pages created to monetize your blog or Instagram. The link in Liz´s bio instead takes you to a page to donate to Kākāpō Recovery.
  • She uses very clean and captivating image thumbnails to incite the click. Then she keeps engaging her audience with amazing and inspiring stories.

This is a great example of a travel account that does not even need to promote itself to make money. She simply relies upon the quality of her posts. This will ultimately lead people to her blog, which she monetizes with affiliate marketing.

As per monetizing her Instagram account, she uses captivating images and copies to attract engaged followers. This is something travel brands really look for when approaching Instagrammers for content creation and sponsored content.

Sponsored content is probably the easiest way to start monetizing a travel account. But then you can also do content creation, sell ebook guides, etc.

Travel Niche Ideas.

Some sub-niche ideas that could work where you will find fewer competitors are:

  1. Budget Travel: Share tips and destinations for traveling on a tight budget, including affordable accommodations, cheap flights, and cost-saving hacks.
  2. Solo Female Travel: Focus on destinations, safety tips, and inspirational stories catering to solo female travelers.
  3. Culinary Travel: Explore various cuisines around the world, featuring food tours, local restaurants, and traditional dishes from different cultures.
  4. Adventure Travel: Highlight thrilling and adventurous activities like hiking, scuba diving, skydiving, and off-the-beaten-path explorations.
  5. Eco-Friendly Travel: Promote sustainable travel practices, eco-friendly destinations, and green accommodations.
  6. Luxury Travel: Showcase luxury experiences, high-end accommodations, and exclusive destinations for a lavish travel lifestyle.
  7. Van Life and Road Trips: Document life on the road, including van conversions, road trip routes, and tips for living a nomadic lifestyle.
  8. Cultural and Historical Travel: Focus on the cultural and historical aspects of travel, exploring heritage sites, museums, and cultural practices.
  9. Photography-Focused Travel: Offer travel photography tips, and showcase stunning locations perfect for capturing breathtaking photos.
  10. Wellness and Retreat Travel: Cover wellness retreats, yoga getaways, and travel destinations focused on health, relaxation, and mindfulness.

Related: Tourism Niches Report. Trends & Micro Niche Ideas.

3. Beauty niche.

The beauty niche industry has experienced massive growth in different social media platforms. According to Statista, the Beauty & Personal Care market worldwide is projected to generate a revenue of US$646.20bn in 2024., becoming one of the most popular niches on Instagram.

It is one of the topics with the highest interest over time, leading to massive market opportunities and a very saturated market. It is also one of the most popular Instagram niches for influencers.

beauty trend

Looking for tips on how to apply a certain product?- No problem, Instagram reels, and stories offer several quick tutorials and tips in this niche for every audience.

Product reviews, tutorials, beauty tips, and tricks normally perform best in this niche. The reason behind this is the user intent- Most of the users browsing beauty on Instagram are generally looking for some of the mentioned before.

Beauty Niche Example.

Let´s check @tartecosmetics, for instance.

tarte beauty instragram

Tarte emphasizes in the bio what kind of cosmetics they promote. Some of the techniques they use to attract customers and generate sales are:

  • They include some keywords in the link, such as “natural beauty” and “cruelty-free,” to increase the chances of being discovered by users looking for these terms.
  • The link in the bio takes you directly to their best-selling product pages.
  • The stories are categorized and provide direct access to affiliate products.
  • They include IGTV and reels with tutorials. This is something the audience in beauty looks for.

These are all very good strategies to maximize your sales.

Also, they include visual images with informative captions, adding a call to action at the end to encourage people to visit their store.

In this niche, most of the income is generated by selling products. It could be a dropshipping eCommerce store or simply with affiliate marketing selling other´s products.

Beauty Niche Ideas.

Some sub-niche ideas that could work where you will find fewer competitors are:

  1. Clean Beauty: Focus on eco-friendly, non-toxic, and organic beauty products, promoting a healthier approach to skincare and makeup.
  2. Skincare for Specific Concerns: Specialize in addressing specific skin concerns like acne, aging, sensitivity, or hyperpigmentation, offering tailored advice and product recommendations.
  3. Cruelty-Free and Vegan Beauty: Highlight beauty brands and products that are cruelty-free and vegan, appealing to ethically-conscious consumers.
  4. DIY Natural Beauty Recipes: Share homemade beauty recipes using natural ingredients for skincare, haircare, and makeup.
  5. Makeup for Different Skin Tones: Cater to diverse skin tones, showcasing makeup looks and products that are inclusive of a wide range of complexions.
  6. Men’s Grooming and Skincare: Focus on skincare and grooming tips specifically for men, including beard care, skincare routines, and men’s makeup.
  7. Beauty on a Budget: Share affordable beauty finds, drugstore gems, and tips for maintaining beauty routines without breaking the bank.
  8. Beauty and Technology: Explore the intersection of beauty and technology, covering topics like innovative beauty tools, apps, and the latest tech trends in the beauty industry.
  9. Professional Makeup Artist Tips: Provide advanced makeup techniques, industry tips, and behind-the-scenes looks from a professional makeup artist’s perspective.
  10. Cultural and Traditional Beauty Practices: Delve into beauty practices and rituals from different cultures around the world, exploring their origins and benefits.

Related: Skincare Niches Report. Trends & Micro Niche Ideas.

4. Food niche.

Who does not like eating? I guessed so.

Food has always been an essential part of our lives. But since everybody has access to phones that can effortlessly take quality pictures of their meals, the interest keeps growing, and people are looking for more unique dishes. All this makes the food niche huge. No wonder why this trend keeps increasing over time.

food trend

But it is not about just eating anymore: it is about the experience. And it goes from the visual presentation to the smell and taste.

The impact of Instagram in the food industry has allowed many restaurants and chefs to attract new customers with new marketing approaches relying more on visuals. After all, most of us choose new places based on how the restaurant and the food look.

Also, we all take pictures of great-looking dishes and use trendy hashtags to share them with our audience. This can be a very effective and free marketing strategy where you just need to rely on your product quality and presentation. Then customers will help you promote it.

Food Niche Example.

Let´s check @dollyandoatmeal, for instance.

food instagram

Lindsey makes it clear to the audience that her Instagram is about recipes to make you feel better. Some of the best practices she implements are:

  • She includes gluten and dairy-free recipe keywords in the bio.
  • The link in the bio takes you to a collection of free and paid resources, which helps her monetize her Instagram account and blog.
  • She includes simple tutorials in her stories to boost engagement and help people to discover her account.

Also, she includes visual images and encourages people to visit her website to see the recipe, with a clear call to action by the end of the post.

Attractive images with a clear call to action are a great combination when you target the right audience.

Also, I found that most people in this niche generated income through food photography and sponsored content, together with ads.

Food Niche Ideas.

Some sub-niche ideas that could work where you will find fewer competitors are:

  1. Plant-Based and Vegan Recipes: Focus on vegan and plant-based meals, offering recipes, cooking tips, and nutritional advice for a vegan lifestyle.
  2. Gluten-Free Cooking: Share a variety of gluten-free recipes and tips for those with gluten intolerance or celiac disease.
  3. Healthy and Fitness-Focused Meals: Offer recipes and meal plans tailored for fitness enthusiasts, focusing on high-protein, low-carb, or calorie-counted dishes.
  4. Farm-to-Table Cooking: Highlight fresh, local, and seasonal ingredients, promoting sustainable eating and support for local farmers.
  5. Gourmet Food and Fine Dining: Showcase high-end culinary techniques, gourmet recipes, and fine dining experiences.
  6. Street Food Around the World: Explore and share street food experiences from different countries, highlighting local specialties and hidden gems.
  7. Cultural and Traditional Cuisine: Dive into the traditional dishes of various cultures, offering insights into their culinary heritage and preparation methods.
  8. Baking and Desserts: Specialize in baking, from bread and pastries to elaborate cakes and desserts, including decorating tips and techniques.
  9. Cooking on a Budget: Provide affordable and easy recipes, focusing on meals that can be prepared with limited ingredients and budget constraints.
  10. Food Photography and Styling: Combine culinary skills with photography, teaching how to style and photograph food to create visually appealing content.

5. Pets niche.

According to Forbes, as of 2023, 66% of U.S. households (86.9 million homes) own a pet. That is a lot of pets just in the US.

In the pet niche trend below, you can observe how the interest is only growing over time. This can make a great Instagram niche if you can focus on a particular pet, like dogs, cats, etc.

pet trend

Instagram accounts dedicated to pets are getting so popular. Many times, they even outrank famous people.

I am pretty sure by now you have seen some of these popular pet accounts. They can just be too eye-catching.

But it isn´t enough to have a pet and snap a few pictures now and then to create a successful Instagram account. As in any other niche, you need to provide something unique: original photography, motivational pictures and captures, tips to travel with pets, etc.

If you manage to find what clicks with your audience, can you create a successful Instagram account for your pet and monetize it with sponsored content or affiliate marketing.

Pets Niche Example.

Let´s check @realgrumpycat, for instance.

pets instagram example

This account is an excellent example of how to create a profitable Instagram account. It mixes humor with other kinds of content to diversify the content for different audiences.

Some of the best practices in this account are:

  • The keyword “grumpy cat” is placed several times along the bio. Only this keyword drives over 1 million publications, which makes it a trendy search.
  • The link in the bio takes you directly to a marketplace for artwork related to the grumpy cat.
  • Stories include links to relevant products which take you to an eCommerce store.

Also, people love memes on Instagram. If you give them an excuse to keep visiting your account, you will increase your chances of selling products and promoting your affiliate links. This account uses humor to keep bringing visitors back and engage new ones.

Sponsored content and selling products seem to be how most Instagrammer in this niche monetizes.

Pet Niche Ideas.

Some sub-niche ideas that could work where you will find fewer competitors are:

  1. Breed-Specific Accounts: Focus on a specific dog or cat breed, sharing breed-specific care tips, personality traits, and engaging content about life with that breed.
  2. Pet Training and Behavior: Offer advice on pet training and behavior modification techniques, including videos and tutorials for common challenges.
  3. Pet-Friendly Travel: Share experiences and tips on traveling with pets, including pet-friendly destinations, accommodations, and travel gear.
  4. Pet Fashion and Accessories: Showcase the latest trends in pet fashion, from custom outfits to stylish accessories like collars, leashes, and harnesses.
  5. Pet Health and Nutrition: Provide information on pet health, dietary needs, and wellness tips, possibly in collaboration with veterinary professionals.
  6. Rescue and Adoption Stories: Highlight heartwarming rescue stories and promote pet adoption, focusing on the journey of rescued animals and their new lives.
  7. Exotic Pets: Cater to fans of exotic pets like reptiles, birds, or unusual mammal species, sharing care tips, habitat setups, and unique characteristics.
  8. DIY Pet Projects: Share DIY ideas for pet owners, including homemade toys, bedding, treats, and care products.
  9. Pet Photography: Showcase professional pet photography, offering tips for capturing great pet photos and memorable moments.
  10. Therapy and Service Animals: Focus on the roles and stories of therapy and service animals, highlighting their training, the work they do, and their impact on people’s lives.

6. Parenting niche.

The digital era impulsed many new parents to start a business Instagram account to find later how successful this could be.

A recent study shows that many parents use Instagram daily to access health-related information. They also use this platform to learn and get inspiration from other parents.

In the trend below, you can observe how the parenting topic keeps a great interest over time.

parenting trend

Instagram allows former parents to share their experiences with new parents- Some of them include stunning photography followed by helpful tips and advice. This can be very practical for new parents who can learn from these accounts and sometimes even create strong bonds with their followers.

The more you narrow down your audience, the fewer people will find you, but those who do will likely be actively engaged if you provide useful content. That is why this niche can work incredibly well if you manage to create content that resonates with your audience and keep them coming for more.

So the parenting Instagram niche is all bout being helpful, and of course, the better the pictures, the higher the opportunity to thrive.

Parenting Niche Example.

Let´s check @momdotcom, for instance.

parenting instagram account

This account is a great example of a parenting account on Instagram, which provides exactly what their target audience needs.

Some of the best practices in this account are:

  • A clear headline tells their audience what they can expect to find in this account.
  • The link in the bio takes you to the blog, which is monetized with sponsored content and ads.
  • Stories include links to different platforms for different audience groups, including relevant links to articles and youtube videos.
  • They include visual how-to posts, which is something that works great in this niche.

Also, people love memes on Instagram. If you give them an excuse to keep visiting your account, you will increase your chances of selling products and promoting your affiliate links. This account uses humor to keep bringing visitors back and engage new ones.

In their feed, they provide tips, pictures, memes, and a bit of all. Diversifying your content is a great strategy to engage different audiences while keeping engaging your current audience.

When you manage to connect directly with your audience and let them know how they feel and care, your engagement can skyrocket.

Parenting can be very broad, so you can pretty much monetize this niche with any method. From affiliate marketing to video subscriptions, podcasts, and more.

Parenting Niche Ideas.

Some sub-niche ideas that could work where you will find fewer competitors are:

  1. Eco-Friendly Parenting: Share tips and ideas for raising children in an environmentally sustainable way, including eco-friendly products and lifestyle choices.
  2. Single Parenting: Offer support, advice, and community for single parents, covering the unique challenges and joys of single-parent families.
  3. Parenting Special Needs Children: Provide resources, personal stories, and support for parents of children with special needs, including education, therapy, and daily care tips.
  4. Multicultural Parenting: Focus on families raising children in multicultural environments, including bilingual upbringing, cultural traditions, and identity.
  5. Parenting Through Adoption: Share experiences and advice related to adoption, including the adoption process, integrating an adopted child into the family, and addressing common challenges.
  6. Home Schooling and Education: Offer insights and resources for homeschooling, including curriculum ideas, teaching methods, and balancing educational and family life.
  7. Healthy Eating for Kids: Share recipes, meal planning tips, and advice for encouraging healthy eating habits in children.
  8. Parenting Teenagers: Focus on the unique challenges of parenting teens, including communication strategies, discipline, and preparing for adulthood.
  9. Budget-Friendly Family Living: Provide tips on managing family finances, budgeting for a family, and enjoying family life without overspending.
  10. Parenting and Mental Health: Address the mental health aspects of parenting, including coping with stress, maintaining personal well-being, and fostering emotional health in children.

7. Health and Wellness Niche.

Health and wellness is an evergreen topic that has always been trendy, so there is little room for mistake with this popular niche.

According to the latest report added to The Business Research Company, the health and wellness market size is expected to see strong growth in the next few years. It will grow to $8088.21 billion in 2028 at a compound annual growth rate (CAGR) of 9.0%.

The growing predominance of chronic lifestyle diseases is one of the key factors driving this market’s growth. This has encouraged many people to adopt healthier habits. You can already observe this in the trend below, which is stable, and the interest has grown recently.

health trend

Instagram is a great resource for healthy routines, workouts, fitness products, etc. So this can be a very profitable Instagram niche that you can monetize with products, services, affiliate marketing, and many other ways.

It is a competitive niche, so originality and uniqueness play a vital role in creating a successful Instagram account. So my recommendation is to choose a topic you are really passionate about since you´ll have to create a lot of content if you want to have a chance of being discovered.

Health and Wellness Niche Example.

Let´s check @sarahdbridgeman, for instance.

health and wellness instagram

Although this account might be smaller than the rest added in this post, this account ticks many good practices for a profitable Instagram account:

  • A clear headline tells their audience what they can expect to find in this account.
  • Us of several keywords in this niche.
  • The link in the bio takes you to an extensive list of resources, most of them monetized by selling products and affiliate marketing.
  • Sarah offers a clean aesthetic with a diversity of visual content, making it very appealing and clickable.

Her posts are always full of useful tips and how-to.

I found that many Instagrammers refer to the link in the bio to subscriptions or membership websites, making a lot of sense to make money in this niche.

Health and Wellness Niche Ideas.

Some sub-niche ideas that could work where you will find fewer competitors are:

  1. Mental Health Awareness: Share resources, personal stories, and tips for maintaining mental health, including mindfulness practices and coping strategies for stress and anxiety.
  2. Holistic Health: Focus on a holistic approach to health, covering topics like natural remedies, herbal supplements, and integrating mind, body, and spirit wellness.
  3. Yoga and Meditation: Offer yoga tutorials, meditation practices, and insights into how these disciplines contribute to overall health and well-being.
  4. Fitness for Specific Groups: Tailor content to specific groups like seniors, pregnant women, or beginners, offering customized workouts and fitness advice.
  5. Nutritional Guidance and Diet Plans: Share healthy eating tips, diet plans like keto or vegan, and nutritional advice to promote overall wellness.
  6. Self-Care Routines: Emphasize the importance of self-care with ideas and routines for personal well-being, including skincare, relaxation techniques, and self-love practices.
  7. Chronic Illness Management: Offer support and advice for managing chronic illnesses, including lifestyle tips, dietary advice, and coping mechanisms.
  8. Eco-Wellness and Sustainability: Combine health and environmental consciousness, focusing on sustainable living practices that also promote personal health.
  9. Fitness Challenges and Motivation: Host fitness challenges, share motivational stories, and provide tips to keep followers engaged and inspired on their health journey.
  10. Recovery and Rehabilitation: Share insights and tips on recovering from injuries, surgeries, or other health setbacks, including physical therapy exercises and mental health support.

Related: Health and Wellness Niches Report. Trends & Micro Niche Ideas.

8. Business niche.

We are in times of entrepreneurship, where people have more resources than ever to start a business. Anybody can start an online business, and many choose Instagram as their first choice.

You can see how the business topic is increasing interest slowly over time in the trend below. Creating a business based on Instagram requires no investment or just a little one, making it something very appealing.

Instagram makes it possible to make money from the comfort of home. For those choosing the business Instagram niche, creating an account based on business hacks, tips to make money, and how-to guides, provide an incredible opportunity to monetize what probably can be one of the most lucrative niches.

Like any other profitable niche, the business niche on Instagram can be way too competitive. From start-up ideas to marketing tips and even tips to grow your Instagram account- it is already saturated and can be hard to succeed.

So how do you thrive in this niche? Again, with unique content and originality. But overall, you need social proof and demonstrate you really are a successful business.

Business Niche Example.

Let´s check @garyvee, for instance.

business instagram account

Gary Vee is a real source of inspiration for many entrepreneurs. Some of the things worth mentioning from his profile are:

  • In the headline, he draws attention by mentioning big brands where he invested early.
  • The link in the bio takes you to pieces of content he writes to convert readers into potential customers.
  • He creates stories to engage with his audience and drives them to relevant content and landing pages.
  • Sarah offers a clean aesthetic with a diversity of content, which makes it very visual and clickable.

His Instagram is full of smart business tips and great examples of how to market yourself successfully.

The best way to monetize in this niche is by providing either a course or coaching.

Business Niche Ideas.

Some sub-niche ideas that could work where you will find fewer competitors are:

  1. Entrepreneurship for Millennials: Focus on business advice, trends, and inspiration tailored specifically for millennial entrepreneurs.
  2. Global Business Strategies: Dive into international business trends and strategies, offering advice for entrepreneurs looking to expand their businesses globally, including insights on navigating different cultural business practices, import/export tips, and global market analysis
  3. Eco-Friendly Business Practices: Share tips and strategies for creating and running an environmentally sustainable business.
  4. Small Business Growth Hacks: Offer practical tips and strategies for small business owners looking to grow and scale their operations on a budget.
  5. Innovative Tech Startups: Spotlight on emerging tech startups, covering the latest in tech innovations, startup challenges, and growth strategies.
  6. Digital Marketing Tips and Tricks: Provide actionable digital marketing advice for businesses, including social media strategies, SEO, and content marketing.
  7. Home-Based Business Ideas: Explore opportunities and strategies for starting and managing a successful home-based business.
  8. Business Mindset and Motivation: Share motivational content and advice on developing a positive and productive business mindset.
  9. Side Hustles and Passive Income: Offer ideas and advice for starting side hustles or creating passive income streams alongside a primary career.
  10. Franchising Opportunities: Provide insights into the world of franchising, including how to choose a franchise, the investment required, and the pros and cons of franchising.

Other Instagram niches worth checking

  • Gaming niche. This is another niche that counts with many followers. Games reviews, gaming accessories, and gaming twitch are some profitable niche ideas.
  • Yoga niche. Are many the benefits of yoga, and there is a more educated audience aware of it, which leads to a great business opportunity. Video-on-demand channels work great in this niche.
  • Social Media Marketing niche. With the rise of entrepreneurs, a wide audience is coming to Instagram for easy but effective social media marketing tips and strategies.
  • Photography niche. Instagram is a visual platform, so photographers can have a real edge. Food photography and lifestyle photography work great, but look for untapped niche ideas to remove competitors.
  • Cryptocurrency and NFT niches. This is another niche that is growing incredibly fast. Tips to where to invest and other hacks that can point your followers into profitable cryptocurrencies will certainly make you a name in this niche.
  • Productivity. People are tired of wasting time. So they rather invest in tools and learn tips to increase their productivity. So this is another niche you might want to look into.

Best Instagram pages to make money

By joining the Instagram influencer marketing platforms, you can easily start making money with your Instagram account. They all work the same- You register your Instagram account, and all the details, such as audience, media kit, and all the relevant data, and agencies will be able to find you for future campaigns. You can also apply directly to open requests.

Here are some of the most popular platforms:

How To Grow Your Instagram Account Faster

Now you know some of the best Instagram niches to start a profitable account, you might want some tips to grow your account quickly and safely.

The secret to growing your Instagram account or any social media account is to create great content relevant to your niche audience consistently. Also, the easiest niches to grow on Instagram are generally new niches, such as NFT niches.

However, there are some shortcuts, and I have to say I am surprised that the vast majority of people use them to grow their Instagram accounts. And that is totally ok, after all, if you have some budget, these methods will not only free up lots of your time, but you’ll also rely on people really specialize in growing Instagram accounts safely.

There are two methods I can recommend to you that won’t break your wallet.

#1. Use a trusted and specialized Service.

Probably, this is the easiest way to start growing your account from the beginning.

There are tons of Instagram services that claim that will help you grow your account. However, most of them are pretty shady, and they do more harm than good. That is why research is vital.

I will save you this extra step and recommend the only Instagram grow service I trust; FlokSocial. Floksocial will only target and engage with real people and active accounts, making a real difference in building authentic relationships with your followers.

Moreover, they are one of the very few services which you’ll find with more than a 4 in Trustpilot. So you don’t need just to take my word. You can find plenty of happy people after using their services:

So if you have some budget and want to grow your Instagram account faster, I recommend you give them a try.

#2. Use Fiverr Services.

I have a hate-love relationship with Fiverr since finding a good freelancer is not an easy task. However, there is such demand for Instagram services that choices are much better. Especially Instagram organic grow services.

Most of these freelancers will do the same as some agencies do but at a fraction of the cost. Again, this is a great way to grow and free up your time to concentrate more on creating content while they promote and grow your account for you.

Both of these methods can help you make a difference. So why not give them a try?

Lastly, Instagram marketing takes time both to learn and dominate. That is why I suggest you check the biggest problem with Instagram marketing and how to fix it.

Best Instagram Niches- Conclusion.

Finding the right Instagram niche is the first towards making money with this social media platform.

My personal advice for choosing a profitable Instagram niche is that you choose something you are passionate about because you will need to create content daily.

Also, I suggest you niche down as much as possible and use the available services to give it a quick boost.

Now is your turn!

Which Instagram niche will you choose to create your online business?

Leave a comment with your answer below.

Need help finding your perfect niche?

Let me help you find THE niche, including a tailored strategy plan for growth!


Discover the best Instagram niche ideas to create an Instagram account that makes money.
Includes tips on how to find your niche and examples of how other Instagrammer make money.
#InstagramIdeas #InstagramNiches #InstagramTips
Find your profitable Instagram niche, with a list with 10+ niche ideas to create a profitable Instagram account.
Includes top niches, real examples, and tips on how to make money.
#InstagramNiches #InstagramIdeas

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