Photography Niche Report- Trends, Ideas, and Monetization Tips. - The Niche Guru

Photography Niche Report-Trends, Ideas, And Monetization Tips.

In this report, you will learn:

  • Market trends
  • How to pick a profitable sub-niche
  • How to make money in this niche
  • Sub-niches and micro-niches ideas
  • And more!

Section 1.

Photography Niche Market.

In this section, you will learn some market insights.

Niche Market

According to Research And Markets, the photography services market is estimated to grow by $10.88 bn during 2021-2025 progressing at a CAGR of 5% during the forecast period.

This study identifies the growing e-commerce market as one of the prime reasons driving the photography services market growth during the next few years. The market is driven by the growing global still images market and growing sports events market. In addition, the growing global still images market is anticipated to boost the growth of the market as well.

The photographic services market consists of the sales of photographic services and related goods by entities (organizations, sole traders, and partnerships) that offer services for planning, developing, creating, and managing the processes for creating images. It includes editing, processing, and presenting pictures.

Also, the need for images for social media networks and many online businesses directly impact this market’s growth. Not to mention the role of smartphone cameras, which makes it easier than ever to create quality digital photography. In fact, Zion Market Research is predicting the global digital photography market growth to reach $110 billion by 2021, up from $77.66 billion recorded in 2015.

All these factors combined just help to make sense of the market growth the photography is having and will keep increasing.

Section 2.

Photography Niche trend.

In this section, I will analyse the current trends in this niche.

Niche Trends

Market trends can help you identify how a market is doing. Trends allow you to see the interest in a certain topic over time.

When analyzing trends, it is vital to study the interest over time. If the interest fluctuates a lot with periods going doing to zero, then you want to stay away from that niche (unless is a new trend that is just starting.) However, if the trend is stable or is growing, it could be a good sign. There are some other factors to consider as well, but I’ll cover them later.

To analyze trends in the art niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:

  • When you search for terms, it will show matches for all the words in a query.
  • When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.

Topics‘ can be great to find out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that worth pursuing. Then, you should use ‘search terms‘ as the first step towards content creation. This will help you understand if it is worth creating content on a given term based on current trends.

For this report, I will analyze the topic ‘Photography.’ Then, I have set the location worldwide and filtered by the past five years.

There a few things we can observe from the graphic below:

  • Overall, photography is a trendy topic with a lot of interest over time.
  • The trend slowly decreased after 2016, but numbers are still huge and market studies indicate it might grow.
photography trend

This means that creating an online business in the photography niche could work. However, to avoid competition in this niche, you should niche down and find sub-niche and micro-niche ideas.

So how do you find profitable sub-niche and micro-niche ideas? With proper niche research.

But we’ll get into that in the following sections. Just bear with me. For now, you can read in this post all the advantages of niche marketing.

Section 3.

How to Find Niche Ideas.

Learn how to find a niche step by step.

How To Pick A  Profitable Sub-Niche In Health And Wellness

There are many methods you can use to find out exciting sub-niches ideas. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then you can use Google Trend to validate your plan.

This is how to do it:

Step #1. Head to Wikipedia, and in the search bar, type your niche keyword.

photography in wikipedia

Step #2. Skim the page for sub-niche ideas. On some occasions, like this one, you can already find plenty in the table of contents:

photography keyword ideas

Also, when you click on a term with a link, it will take you to a related topic where you can even grab some more ideas. So this is an excellent method to brainstorm terms.

Step #3. Head to Google.com and enter some of your niche keywords. Google will instantly suggest some sub-niches for you.

You can even keep niching them down as you type:

This is a very effective and easy trick to find sub-niche and micro-niche ideas.

Step #4. Use Google Trends to validate your niche idea. Following this example, I will check ‘product photography

The graphic below shows how this trend is increasing in interest due to the number of eCommerce websites that need product photography.

product photography trend

Also, if you scroll down on Google Trends, you will find a series of related topics and queries. These can be great to find out current trending sub-niches.

niche trend ideas

If you click on any of the related queries it will take you to the trend graphic so you can observe the interest evolution over time.

Lastly, you could also include in the Google Trends search bar a few terms from your Google suggestions or your Wikipedia keywords to get some other ideas and learn about the interest over time on certain topics.

For this example, I have used food photography, wildlife photography and image editing.

photography trends

As you can see, all these trends seems to be growing.

Also, the higher the interest over time, the higher the competence as well. So it is vital to find a sub-niche or micro-niche in the sweet spot between search volume and commercial value—more on this in the next section.

In any case, this a very effective method to find sub-niche and micro-niche ideas in any industry quickly.

Lastly, note that trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent or limited. So do no drop ideas only because trends show low numbers. If the trend’s interest is exponentially growing and then it gets stable, it is probably worth pursuing.

Section 4.

Photography niche competition.

In this section, you will learn how competitive is this niche and opportunities.

Health And Wellness Niche Competition.

As in any niche with demand, competition in the high-level photography niche can be harsh. Big corporations typically dominate the internet for competitive terms in popular niches. And entrepreneurs like us simply don’t have the resources to compete against them.

That is why sub-niches and micro-niches are much better options- The more you niche down, the smaller the competence. But if you go too niche, you might face another issue: That the market might be too small.

The only way to know is by analyzing keywords directly related to your sub-niche or micro-niche ideas. This is how you’ll see if the main keywords you want to target are too competitive or there are still opportunities with less competitive terms.

To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.

Let’s use for this example a trend which is increasing in popularity: ‘Food photography

As you can see from the image below, the difficulty to rank for this term is ‘doable,’ but that is only if you have an aged site. If you are building a new website, you will hardly be able to rank for this term.

Lastly, this term has a great search volume is massive, and the click per cost is $0.89, which is a bit low.

So if you were to choose the ‘Food Photography‘ niche, you’d need to look for topics with little competition to start creating content and grow your domain authority until you can get in the race for competitive terms like this.

food photography difficulty

With the help of your SEO tool, you can look for related terms and choose keywords without much competition.

You can check how to niche keyword research for more information on this topic.

In my case, I looked for food photography, added a quick filter, to remove competitive results or with low search volume and came up with 43 keyword ideas meeting this criteria:

food photography keywords

It took me only five minutes to come up with a list of keywords with low competition and a decent search volume, suggesting that you can probably find many niche topics with low competition if you invest some time. You need to stay away from competitive terms and always look for keywords where you stand a chance to rank.

Resources:

Section 5.

How to make money with the photography niche.

In this section, you will learn different ways to monetize this niche.

how to make money with health and wellness niche

There are several ways you can monetize your photography niche website.

But what works best is to adapt your strategy to the user intent. For instance, if your website is about ‘Food photography,’ creating a portfolio with your best work and promote yourself as a food photography freelance might be one of the best solutions.

The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.

Some methods you can use to make money with the photography niche are:

1. Provide a service.

Services are a very common way to monetize photography niche websites.

For instance, some of the services you can provide are:

  • Freelance photographer specilased on a niche, for instance: fashion photographer, wedding photographer, portrait photographer, etc.
  • Photo editing, color correction and retouching.
  • Professional lighting setup.

Depending on your selected niche, some services might work better than others.

Also, some of the services might be presential, but you could deliver many others online. For instance, you could provide photo edition training online. You just need a platform like HeySummit with registration and ticketing to do this in no time and efficiently.

You could even create online courses to help a targeted audience by providing valuable training.

Some website examples using these methods are:

Resources:

2. Create a product.

In the photography niche, products like cameras and pictures are also a great way to make money online.

Some products you could create are:

  • Niche-specific products to solve your audience’s problems. An app with photography challenges to improve skills, for instance.
  • Ebooks. This is one of the resources most used by bloggers. They are relatively fast to create and can make you some extra money. Ebooks can contain tips, cameras, photographs, etc. I suggest you check Designrr– This incredible resource will allow you to create stunning ebooks in 2 minutes.
  • Videos/Podcasts. You could create videos or podcasts about particular photography topics, which you could sell individually or with a subscription. My personal recommendation is Uscreen for video on demand because they already have an audience for you, which is difficult to find.

When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.

Some website examples selling photography products are:

Resources:

3. Subscriptions & Memberships.

Subscriptions and memberships can make a great alternative to monetize your website.

Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to subscribers, and things like that.

Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering relevant content in the form of a magazine or something valuable to your readers.

You can also provide exclusive access to your videos or podcast to your subscribers. And the best thing is that you simply need a plugin like MemberMouse to create subscriptions and memberships effortlessly.

In photography, stock photos are the most common membership.

Some website examples using this method are:

4. Display ads.

Ads used to be one of the most common ways to monetize websites. However, there are three downsides with them:

  • You need a lot of traffic to make good money.
  • The user experience can not be as good.
  • Most people use ad blockers these days.

Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense, Media.net, VigLink, etc.

In any case, you could place ads just for an extra income rather than the primary source of income.

5. affiliate marketing.

This is my favorite method to make money online in any niche.

Affiliate marketing might need some time and traffic to get traction, but you will earn a passive income when it does.

All you need to do is to sign up to the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.

Some website examples using this method are:

  • Petter Mckinnon. Peter actually monetizes his site from all the possible methods you can. So it might be. a good example to check. He uses affiliate marketing for most of the content he publishes. He also creates a lot of sponsored content.
  • Brandon Woelfel. He uses affiliate marketing to promote camera and photography-related gear.

Resources:

Section 6.


Photography sub-niche and micro-niche ideas.

In this section, I will provide you with some profitable niche ideas.

Health And Wellness Sub-Niches And Micro-Niches Ideas

After putting into practice what I have explained in this report and researching some keywords, I have collected a list of sub-niches and micro-niches in the photography niche that can do a great online business.

I personally recommend focusing on sub-niches or micro-niches where trends are steady even though the volume is not high since they probably will be the ones with fewer competitors. At the end of the day, if you find good enough keywords, you will be able to monetize more easily.

Lastly, what makes a profitable niche is the commercial value behind the keywords you choose. So if you just choose keywords without commercial value which are more informational, you might struggle to generate an income (although you can still do it)

You will need to do thorough keyword research and come up with a list of keywords and then plan your content creation strategy thoroughly if you want to succeed.

Sub-Niche: Food Photography.

food photography trend

Micro-niche ideas:

  • Food photography courses.
  • Food photography tricks.
  • Creative food photography.
food photography ideas

Interest by regions:

food photography course
Food photography courses
food photography tricks
Food photography tricks
creative food photography
Creative food photography

Recommended monetization methods:

Food photography freelancer.
Affiliate marketing.
Video on-demand.

Sub-Niche: Portrait photography.

portrait photography trends

Micro-niche ideas:

  • Family portrait photography.
  • Portrait photography lens.
  • Outdoor portrait photography.
portrait photography ideas

Interest by regions:

family portrait photography
Family portrait photography
portrait photography lens
Weight loss for women overPortrait photography lens
outdoor portrait photography
Outdoor portrait photography

Recommended monetization methods:

Portrait photography freelancer.
Affiliate marketing.
Ecommerce store.

Sub-Niche: Drone photography.

drone photography trends

Micro-niche ideas:

  • Wedding drone photography.
  • Drone photography tips.
  • Drone photography course.
drone photography ideas

Interest by regions:

Wedding drone photography
Drone photography tips
Drone photography course

*Note: Although Google trends do not provide interest by regions for these terms, I personally know some friends with very profitable drone photography businesses. So this is a clear example where lack of information does not always mean it is a no-go. Just research deeper.

Recommended monetization methods:

Subscription-based.
Advertising / Sponsored content.
Drone freelancer.

Sub-Niche: Product Photography.

product photography

Micro-niche ideas:

  • Product photography setup.
  • Product photography box.
  • Product photography tips.
product photography ideas

Interest by regions:

product photography setup
Product photography setup
product photography box
Product photography box
product photography tips
Product photography tips

Recommended monetization methods:

Product Creation (ebook, subscription box, etc)
Affilaite Marketing.
Subscription-based.

Sub-Niche: Photo Editing.

Photo editing trend

Micro-niche ideas:

  • Photo editing apps.
  • Photo editing services.
  • Photo editing lightroom.
Photo editing ideas

Interest by regions:

photo editing apps
Photo editing apps
photo editing services
Photo editing services
photo editing lightroom
photo editing lightroom

Recommended monetization methods:

Product Creation (ebook, app, etc).
Video on-demand/ video channel.
Freelancer Editor.

Other photography niches ideas are:

  • Macro photography.
  • HDR photography.
  • Retro-Style photography.
  • 360 panorama.
  • Real estate photography.
  • Landscape photography.
  • Wildlife photography.
  • Commercial photography.
  • Fashion photography.
  • Event photogrpahy.
  • Street photography.
  • New born photography.
  • Outdoor photography.

Recommended Resources:

Niche research guide.
How to create a niche website step by step.
Niche marketing strategies to drive traffic.

Now it’s your turn!​

Did you already find your Photography niche?

The photography market industry is an evergreen niche with plenty of opportunities that keep growing online. So it is now a great moment to create your profitable photography business.

Going sub-niche or micro-niche, you might have fewer customers, but they will be able to find you between your competitors. This will also help you grow your website authority faster and start making money quicker!

If you have any question leave a comment below.

niche research done
Find out the best niches in the photography niche industry to create a profitable online business. Includes photography niche market trends, how to monetise a site, niche ideas and more. #PhotographyNiches  #NicheIdeas #NicheResearch #Photographybusiness
The best business ideas in the photography niche to make money online with less competition. Learn how to choose the best photography niche, niche market trends, how to monetize your site with this niche and more. #PhotographyIdeas #NicheIdeas #NicheReport

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