How To Create An Online Course And Sell It: The Definitive Guide | The Niche Guru

How To Create An Online Course And Sell It: The Definitive Guide

how to create and sell an online course

In this guide, you will learn

How to create an online course

How to validate your online course idea

Strategies to promote your online course

And more!

how to create and sell an online course

Section 1

Introduction: Why create an online course

In this section, you are going to learn why you should create an online course and share your knowledge.

why create an online course

Online courses are growing in popularity around the world.

The worldwide e-learning market is projected to be worth $325 Billion in 2025.

Also, in 2017, approximately 77% of US corporations used online learning, but 98% planned to incorporate it in their program by 2020.

This means that entrepreneurs and all kinds of businesses save part of their budgets to enroll in online courses.
 
These are clear signs that online courses are becoming a popular solution these days. And more importantly, they are a great source of revenue.
 
If you can create an online course that tackles an issue or shows how to do something useful, you can form part of this growing market and increase your revenue.
 
What is also great about online courses is that is they are not expensive to produce.
 
It does require some time to create. But once you do it, you can start selling in on auto. This makes another solid reason to learn how to create an online course.
 
You just need to make sure there will be an interested audience for your course.
 
But we’ll cover that in the next sections.

 

Section 2

Choose an interesting niche topic for your online course

choose an online course topic
Choosing an interesting topic for a targeted audience is the key to success.
 
Interesting Niche Topic + Niche Targeted Audience = Successful Online Course
 
But, how do you find an interesting niche topic and a niche targeted audience?
 
If you already have an online business or blog, you probably already know your audience.
 

But if you don’t, there are some easy ways to do it:

  • Social Media Polls: Create polls on Facebook or Instagram and ask people what they would like to learn about. Try to be as specific as you can when creating the poll options.
  • Surveys: Send an email to your subscribers with a survey to gather information. I personally use Typeform for this since it is visual and effortless to set up.

  • Analytics: Lastly, you can always sneak peek at your analytics to get more information about your main audience and interests. Tools like Google Analytics or Facebook Pixel can be beneficial in providing this information.
If you do not yet have a blog or online business, you can still check topics people are interested in.
 
We are going to use platforms like Udemy and Coursera to find this.
 
This is what you need to do:
 
Step #1. Go to Udemy.
 
Step #2 Hover over categories, and a menu will show
categories in udemy
 

Step #3. As you navigate the menu, a new sub-menu will extend to the right. Keep navigating, and another menu with the popular topics about the selected category will show up on the right-hand side.

These are the topics people are more interested in within the selected category. But we can still keep narrowing down topics.

 
Step #4. Click on a popular topic related to the course you want to create.
 
For this example, I am going to choose “Writing.”
 
Step #5. A new page will open and at the top. You will see a section with the “most popular.”
Here you will find very interesting information like courses with a lot of good ratings and bestsellers tags.
 
These are good indications to know that a course is selling well.
 
looking for popular courses in udemy
 
 
Step #6. Now, all you need to do is click on the one that aligns the most with the online course you want to create.
 
You will be able to obtain a clear picture of the topics covered in these courses from the description inside. A real gold mine!
 
You can follow the same process using other online course platforms like Coursera. The concept is exactly the same.
 
These are some ideas on how to create content that people will be interested in.
 

What you need to do next:

Section 3

Validate your idea and pre-sell your course

validate your online course idea
Next, you will need to make sure your idea is going to work.
 
This will prevent you from spending your precious time creating something that might not work.
 

Validate your idea

survey results

Source: Typeform
 
First, what you need to do is to validate the idea.
 
You need to confirm that your course idea is a proven topic that could work.
 
How can you validate your idea?
 
By using exactly the same methods, we use to find an interest in the previous section:
 
  • Use social media polls
  • Using surveys
Only that the question here would be different.
 
By now, you should have an interesting topic from the section above. You need to make sure people will be willing to spend their money learning about this topic.
 
Remember that every best-selling course solves an issue or provides beneficial information.
 
So a good start would be asking your audience, What is their biggest challenge right now?
 
Also, you need to include something specific about your online course idea and ask directly: “Will you be willing to spend money on a course like this?” and “why yes or no.”
 
This will give you a pretty clear idea.
 
Lastly, you can set your objectives on what percentage of people you need to answer “yes” to that last question to start working on your course?
 
Bear in mind, though, that the percentage will drastically change if you target the right niche audience. So make sure you are sending your polls and surveys to the right people.

 

Create webinars to nurture your audience

 
Webinars are a great starting point to validate your course idea.
 
They offer an excellent opportunity to outline the content you want to present in your online course.
 
Once you run it with potential customers, you can even learn more from your student’s questions and refine your content.
 
Create a free webinar and use social media and email to reach your potential customers. 
 
Then ask people to provide feedback.
 
This will help you for validating your online course idea.
 
 

Pre-selling your online course

pre-sell your course
Source: Freepik
There is another way to prevent you from creating an online course that might not work.
 
That would be by pre-selling your course without even having it ready.
 
Let me explain how you do that:
 
Remember you sent surveys and created polls from the previous steps? Now all you need to do is to contact the people who answered “yes to the question, “will you be willing to spend money on a course like this?
 
But first, you need to create a page with all the information they will need: Like the course title, description, payment methods, etc.
 
You’ll need to make clear the course is not available yet.
 
But you can call it an “early bird offer” and give them a special price. Once you have the final course created and working, you can easily increase the final price easily.
 
For now, let’s focus on the pre-selling.
 

You can do this easily in two different ways:

1- You can simply create a landing page and clearly display all the info there, and collect payment. You can do this easily using Instapage.

2- Create a landing page (or sales pages) using a Learning Management System. The one I recommend you in which you can create a sales page and collect payments effortlessly is Thinkific.
 
Once your landing page is created, all you need to do is contact your potential customers with this info.
 
Also, you can even use webinars to provide the people who signed up for your course pre-selling.
 
It does not even matter if your course is not created. 
 
Simply cover the same topics you promised for your course on the webinar. If you need to, set up a weekly webinar for each lesson until you cover the whole course.
 

What you need to do next:

Section 4

Create your course content

how to create your online course
You have validated your course topic and confirmed there is demand; it is time to learn how to create your online course content.
 
Depending on what you want to teach and your audience, some formats might perform better than others:
 
  • Video. Probably the most used format over the last years. Courses can be composed of a sequence of videos you can create using many different platforms, which we’ll be discussing later. You can create videos of you speaking, performing an action, or even recording your screen while showing how to do something.
  • Text. Your course will consist mainly of written text. It could be delivered in an email sequence, in a pdf like an ebook, a presentation, etc.
  • Audio. This is another format that is gaining momentum with the rise of the podcast. All you need is a good microphone to record your training.
  • Mix. Nowadays, most of the courses include a mix of video and text. For example, after a video lesson, you can sum it up with an infographic, create a survey for feedback, or even a quiz to keep people engaged.
So before you create any content, first decide on how you want to present it. Then, you just need to create it accordingly.
Also, I suggest you check a tool like this AI voice-over that allows you to convert text to speech easily.
 

How to create an online course

how to create an online course

Source: Thinkfic

What of the best things about how to create an online course and sell it is that you don’t need much.

In fact, all you need to do is:

  1. Gather the tools you need to create your course
  2. Create the course outline
  3. Produce interesting and useful lessons

 

1. Gather the tools you need to create your course

 
First, let’s start by making sure you have the tools you need to produce your content.
 
These days, you can do most of the stuff you need for your course with your laptop.
 
They all come now with an acceptable camera and built-in micro in case you want to create videos or audio.
 
Not to mention there are many free tools you can use to create your documents.
 
In any case, for more professional results, I suggest you use these tools:
 
  • NexiGo PC Webcam: Nobody wants to pay for a course where video quality is not good. And there is a reason this is the number one bestseller in webcams. 1080P, autofocus together with its small size and a very affordable price, make this webcam a solid option for any course creator.
  • Audio-Technica AT2020 Microphone: Whether you are recording videos or podcasts, this microphone will have you covered. Ideal for home projects, this might be the best value for money micro out there. It is fairly small and easy to install, and every customer is absolutely delighted with its performance.
  • LimoStudio’s Umbrella Lighting Kit. Bright photos and videos have been proved to perform best in any audience. And it is understandable since nobody wants to struggle to see a video. Also, poorly illuminated videos suggest poor quality, and you don’t want to project that image. With this portable and easy to set lighting kit, you’ll have all the light you need for all your projects.
  • Camera Canon G7 Mark III: If you’re looking for the absolute best camera to shoot inside or outside videos, this should be your choice. It provides a 4k sensor and almost unrivaled image stabilization.
  • Amazons Basic Tripod. If you work with a camera, you are going to need a tripod. You don’t need to spend much on this since Amazon Basics offers you a great tripod at a great price.
  • Zoom Screensharing: This is one of the most used screen-sharing software by online creators. It will capture your screen and voice as you navigate through your course.

     

  • Canva graphic design platform: For any graphics that you need to create, Canva is your tool. Infographics, ebooks, presentations, anything you need. It has it all, and it is free.
 

2. Create the course outline

 
Next, you need to plan how your course is going to be structured.
 
Think: Which lessons do I need to create so my students can learn this topic in-depth?
 
Then you can create your course outline this way:
 
  1. Set the online course goal and work backward. It is easier to work having the final objective in mind.
  2. Write down all the skills and things you’ll need to teach so your students can complete your course and reach the goal.
  3. Next, you just need to build a logical sequence for each lesson and chapter.

Try to think of each lesson as a goal towards an objective. Then each chapter should be a step towards that goal.

That way, once your students complete every chapter of a lesson, they will accomplish the lesson’s objective.

 

3.Produce interesting and useful lessons

 
If you want to engage your students, so they finish the course and get good reviews, you need to produce interesting lessons.
 
Some of the key aspects you should consider when creating your course outline are:
 
  • Make sure things are not repeated. Go thoroughly through your outline to make sure you won’t repeat the same topic differently.
  • Optimize your content, so it is not too long or too short. People get bored easily. So you need to include only what is strictly necessary. Try to find the sweet spot between long and short, including only what is relevant.
  • Create engaging content. For the same reason as before, your content should keep your students interested. To do that, include lots of useful information in an actionable way. Visuals also play a significant part in your course. That way, you will keep your students entertained and engaged.
  • Cover each topic in depth. It is easy to find general information on the internet. So what really provides value to your students is thorough content. Something unique and useful they cannot find anywhere else.
  • Provide clear actions on what to do next. Include assignments at the end of each chapter or lesson. You can also create quizzes to keep your students engaged. Make sure there is an action for your students to take at the end of each lesson.

What you need to do next:

Section 5

Host your online course

domain and hosting
Now you have your online course content ready; you just need a place where to host it.
 
This would be where you will upload all your content so your customers can access and buy your course.
 

There are 3 different ways you can do this:

  • Option 1: Use an online course marketplace
  • Option 2: Self-host on your website
  • Option 3: Use a learning management system (LMS)
 

Option 1: Online Course Marketplaces

Online course marketplace

Source: Udemy
 
An online course marketplace is a platform for education online that connects teachers with learners to provide them with courses that can help them towards an objective.
 
In a marketplace, your course is a part of a catalog. You have the option to customize your course landing page but not much else aside from the course content.
 
Moreover, most marketplaces let you publish a course for free but take a share of course sales.
 
The major advantage is that course marketplaces provide you with an existing student base, so if you don’t have much of an online presence yet, you might want to try with these first.
 

In conclusion, they have the ultimate control, but they will also take care of everything like:

  • Promote the course to their students
  • Make courses accessible
  • Collect payments
 
The downside is that they take a good cut from your sales.
 
In summary, this is for you if you want something fast to start and don’t mind paying a percentage of your sales.
 
This is not for you if you want full control and flexibility over your course and students, and you want a higher profit margin.
 
My favorite online marketplaces are:
 
  • Udemy: It offers loads of support for creating and marketing a course. They can get your course featured so you can reach a lot of potential customers effortlessly. Udemy’s marketplace insights also help you select the perfect course topic and see how it stacks up against other courses on the platform.

  • Coursera: Coursera is a professional online course marketplace with virtual classes from some of the world’s best companies and universities like the University of Michigan, Duke, and Stanford. Instructors teach Coursera courses at some of the world’s top universities, take about 4-6 weeks to complete, and include video lectures, peer-reviewed assignments, and community discussion forums.
 

Option 2: Self-hosting

self-hosted course

Source: Memberpress

Self-hosting means you host all the course information on your website.
 
This is the option that will give you full control over everything.
 
It is also the option that can get you higher revenue, although expect to work a lot more initially.
 
The good thing is that once you set up everything, this will be the most profitable of all your options.
 

To create and sell online courses from your own website, you will need:

  • Hosting
  • A platform like WordPress
  • A theme and plugins to run your site

  • An LMS plugin that allows you to create and run online courses. I personally recommend you try Memberpress.
This process can be summarised in 2 steps:
 
2- Install Memberpress plugin.
 
In summary, this is for you if you want total control and flexibility over all your content and students, and you want full profit.
 
This is not for you if you want quick results and don’t want to work a lot.
 
 
 

Option 3: Learning Management Systems (LMS)

Thinkific LMS

Source: Thinkfic

A learning management system (LMS) is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training programs, or learning and development programs.
 
This option mix the best of the two previous options.
 
You will have more control over your online course and students, and they are straightforward to set up.
 
Also, the interface most of them provide is intuitive and visual, which will make your students’ experience more pleasant.
 
All you need to do to start is to upload your course content and design your site. Like selling and promoting your course, the rest of the work can be done with the LMS itself.
 
There are plenty of learning management systems, but in my opinion, Thinkific is the best value for money from all of them.
 
Thinkific is a platform with a robust set of user-friendly features, email marketing tools, membership site integration for your lessons, and excellent 24/7 customer support.
 
They are my top choice because they provide all you need to create and sell your online courses. And they make it elegantly and easy.
 
You can always start with the free plan before deciding if this is for you.
 

What you need to do next:

Section 6

Price your online course

price your online course
One of the most common questions that come with how to create and sell an online course is: “How much should I charge?”
 
The wrong pricing can lead to leaving money on the table and lose potential customers.
 
So you want to make sure you make it right.
 
Some of the factors that will determine your course price are:
 
  • Value: What are your students getting out of it? Try to deliver at least 10x the value your students are paying for the course.
  • Uniqueness. If you can teach something different which can not be found anywhere else, people will be willing to go the extra mile.
  • Quality. If you want to charge a premium price for your online course, you need to offer premium-level content. That means investing in a good camera, microphone, and lighting setup if you’re creating video content.

 

Tips on how to price your course

pricing your online course

Source: Freepik


1. Offer different pricing options.


Offering a couple of different options like a basic and premium plan is a good way to benefit from those willing to pay a higher price but not miss out on sales from more budget-conscious customers.
 
For example, you could include:

  • Basic plan. This version of your course contains the essentials. It might be missing some more advanced content and might not include access to live sessions or other features.
  • Premium plan: This version of your course contains all of your knowledge, bonus content, community access, and maybe even things like one-on-one coaching.
 

2. Avoid Low Prices

 
You might be tempted to start with a low price, but in most cases, this is not a good idea. This is why:

  • People expect to pay more for premium education. A course with low tags might make people think it does not have premium content on it.

  • Online courses offer more. An online course can contain videos, podcasts, worksheets, and a community discussion group. Students are willing to pay more for all these extras.

  • Online courses offer a huge shortcut. An online course offers a convenient way for people to access everything they need to know about a particular topic or achieve a specific result saving them plenty of time.

  • Online courses offer exclusive content. Your students will only be able to acquire this knowledge through your course since the content can not be found anywhere else. Or at least, that is how it should be.

  • It filters out students you don’t want anyway. Low-priced products actually attract more low-quality ​students.
 

3. Add Value To Increase Prices

 
On top of the mentioned before, there are some ways you can increase the value of your online course.
 
  • Offer content upgrades. Such as worksheets, infographics, ebooks, etc.
  • Provide one on one coaching.
  • Set up recurring webinars for a specific topic.

 

Pricing start recommendation

pricing start recommendation
Source: Freepik
Considering all this, a good starting point would be something between $150 and $300 most of the time.
 
Some of the reason behind this pricing is:

  • It implies it has premium content and not just cheap content.
  • It enables you to start earning income faster.
  • You can promote it with ads without losing money due to a meager price tag.
 
Ultimately, you need to check on your competition. If they offer something similar at half the price, you will hardly get all the customers.
 
I suggest you try different price tags until you find the one that works the best.
 

What you need to do next:

Section 7

Create a course sales page (Landing Page)

create your course landing page
Now it’s time to work on one of the most important parts of selling your course—the landing page (or sales page).
 
A landing page is where all your potential customers are going to land. So you should craft it very carefully.
 
On this page, you should address who this course is for, how it can help your students, and why they should take it.
 
To do that, you will need to create a compelling landing page.

 

The structure of a compelling course sales page

 

anatomy of the perfect sales pages for online coursesClick to expand
 

1. A compelling headline.

 

The headline is the first thing your readers are going to see.
 
If it catches their attention, they will stay for more. But if it does not, they will leave.
 
That means you need to engage them fast.
 
These are some rules you should follow to make it work:
 
  • Make the headline unique.
  • Your headline has to be useful.
  • Be very specific.
  • It should convey a sense of urgency, scarcity, or curiosity.

  • Focus on the benefits of taking your course.
 

2. A descriptive subtitle.

 

The subtitle is going to provide support to your headline.
 
It is normally used to provide further details and point to the benefits of taking your course.
 
It needs to address the questions:
 
  • Who is this online course for?
  • How would it help me?
  • Why would I benefit by taking it?
 

3. High-quality media.

 

Visuals are vital in the design of your sales page.
 
It does not matter if you are going to use photos, graphics, or videos. They need to have good quality.
 
Some of the best media elements you can use for your sales page are:
 
  • Videos. Adding a demo of how your course works can be a great and visual idea. Plus, people love videos.

  • Pictures. Use a picture directly related to the online course topic. Bright pictures normally work best.
  • Mockups. You can create mockups of how a lesson looks like on a laptop or an iPad.

  • Graphs/Charts. These work great to show your students some statistics of useful data about your course.
 

4. Call to action (CTA) buttons.

call to action

Source: VectorStock
 
The main goal of your landing page is to convert readers into students.
 
To do that, call to actions buttons are your best weapon, together with a convincing copy.
 
You need to create clear and prominent CTA buttons. They need to stand out.
 

Some tips on how to create CTA buttons that stand out are:

  • Use short action-packed text. Call to action buttons should feature action-oriented text. Some powerful words that work well are “get,” “you,” and “try,” and “now.” They should back up your offer.
  • Use grab-attention colors. One of the easiest ways to make them stand-out is with colors. Bright colors normally performed the best.
  • Create large and easy-to-read buttons. You need to make them easy to find even if you are accessing the page through mobile. Make sure you stick to an easy-to-read font.
  • Create a sense of urgency or scarcity. This will likely improve click-through rates. Add words like “Only Today,” “limited time,” etc.
  • Use them above the fold, in the middle, and at the bottom. Most of the time, one CTA is not just enough. So place them across your page for better chances.
  • Test your buttons text. A good practice is to try different variations and choose the one with more clicks.
 

5. An opening story.

 
Stories are a powerful element to introduce your reader’s problem.
 
With a story, you can tell your readers how a course can help them. Start with the paint point and end by telling how this course can help them fix that.
 
That will help you to build trust, and they will feel more identified. Ultimately, it will work better, converting readers into customers.
 
 

6. The course description.

 
The course description is probably what your readers will be more interested in.
 
It should contain all the key elements of your course.
 

Your course description should contain the what and the why:

  • What are you going to learn?
  • Why this is beneficial for you
Ensure you include all the content within the course: Videos, checklists, worksheets, bonus (if any), etc.
 
 

7. Testimonials.

testimonials
Source: Freepik
 
These days we all need some kind of proof before committing to buy something.
 
Testimonials are a good way of providing social proof.
 
Your students will want to see other people’s experiences.
 
With testimonials, your credibility increases so will your conversions.
 
To get testimonials, you just need to ask your students to provide you with a couple of lines about this course’s impact on their life.
 

If you don’t have any students yet, offer your course for free to the first 5 or 10 people in exchange for testimonials and feedback.

That could be a good promotion technique, and it will be beneficial for both.

 

8. Instructor bio.

People will be interested in knowing the author of the course.
 
They will be asking themselves, “What is the author’s background, and why should I sign up with you?
 
In your bio, there are 2 key elements you need to include:
 
1- A headshot. People like to see who you are.
2- A short paragraph telling them why you have the experience to run this course.

 

 

9. Pricing details.

 
Also, your readers will need to know pricing details so they can make their decision.
 
You need to be concise and clear about the pricing options and what is included.
 
So list out your price, explain if there are different tiers of pricing, and make sure you have an appealing CTA button ready.
 

 

10. Satisfaction guarantee.

 
Something that has proved to provide peace of mind to your potential customers is a satisfaction guarantee.
 
Adding things like a “money-back guarantee” can help boost your sales. By doing this, your students will be more confident about buying your course.
 
One of the most common practices is to add a “100% money-back guarantee within the first 30 days of purchase“.
 
But you can also try different variations.
 
 

11. FAQ.

FAQ
Source: Freepik
Your potential students will want to know every detail.
 
So create a FAQ section to give some answers to the most common questions.
 
A FAQ section needs to cover the most common concerns about taking your course. Provide them with clear answers so they won’t back up because of the lack of information.
 

 

12.Include a P.S.

 
P.S. are great attention grabbers.
 
Many people will just scroll all the way down and look for something short and sweet.
 
A P.S. is the best way of hooking them.
 
Simply summarize your online course in a couple of lines with a solid reason to enroll in your course. Then add a CTA straight after.
 

What you need to do next:

Section 8

Promote your online course

promote your online course
Now your online course is finally ready to go; it is time to promote it.
 
Some ways you can market your online course are:
 

Use Social Media

 

how to promote with social media
 
Instead of promoting your online course directly, start by delivering quality content to your audience.
 
That will generate interest in your audience.
 
If you keep doing that, by the time you want to market your course, you will have a more engaged audience, and more people will be willing to check your course.
 
You can even create a private group on Facebook to build a community of interested people.
 
 

Run a webinar to connect with potential students.

 
Webinars are easy to set up and conduct.
 
And what is even better is a great way to attract potential customers.
 
Create a script for a one-hour webinar with topics directly related to the goal of your course.
 
Make sure you address pain points and deliver instant value to attendees. Then, you can target this audience to promote your online course.
 
You can create webinars using Zoom or Thinkific.
 
 

Use ads to promote your course.

Create Campaign Facebook Adwords

 
Source: AdEspresso
 
Running paid ads can be one of the most effective tactics to promote your course.
 
However, if you don’t do it properly, it can eat your budget.
 
The main benefit of using ads is that you’ll get results faster. But you will need to research what is the best platform for your target audience.
 
I recommend you start with Facebook ads since it is cheaper than Google.
 
 

Write a guest blog post.

write a guest post

Source: Freepik
 
Writing a guest post can be a great way to drive traffic to your sales page.
 
All you need to do is to cover some of the topics on your course and share them with a website on your niche.
 
Normally this formula will help you in finding guest post opportunities. Type on Google:
 
  • keyword “submit a guest post.”
  • keyword “guest post.”
For instance, if my keyword is “health and wellness course,” I would type: health and wellness, “submit a guest post.
 
That should provide you with a list of sites accepting guest posts.
 
 

Use your email list

email list

 

Source: GetResponse
 
An email list is probably what works the best to promote your online course.
 
Hopefully, you know why email marketing is important for your business and its benefits.
 
This will work great to promote your course because your subscribers are already people interested in your content.
 
All you need is a good email service provider.
 
The one I recommend you check is GetResponse.
 
GetResponse is a great email marketing software for eCommerce. It is perfect for online course creators due to the tools they provide.
 
Lastly, I suggest you check this post to learn how to set an effective email marketing campaign.
 

What you need to do next:

Section 9

Ensure your students accomplish their goals

Ensure your students accomplish their goals
Your work is not just finished with sales.
 
You need to make sure your students succeed and accomplish their goals.
 
If you do, you could get more testimonials and positive reviews.
 
Mouth to mouth is one of the more powerful referrals. But to achieve it, you first need to make sure your students finish your course with the results they expected.
 
A few ways you can make sure your students accomplish their goals are:

 

Make your content easy to skim.


Break your content up into smaller pieces easy to digest.

Adults don’t have much time, so make it easier for them to manage lessons.
 
Each lesson should have a goal.
 

Make sure your students understand the goal so they can acknowledge it once they finish a lesson.

 

Make your content interactive.


It will help to keep your students engaged.

Some ways you can achieve it:
 
  • Quizzes – Throw in a quiz for each chapter to test students.
  • Surveys – Ask students to provide long-form answers or describe their progress.
  • Feedback forms – Collect feedback from students so that you can incorporate it into your online course and make it better.
  • Gamification – Award prizes to students based on progression, and show their progress through your course to urge them on.

Send reminders to bring your students back.


If your course is long, chances are your students won’t finish it the first day.

 Some of them might even feel lazy about coming back or simply forget about it.
 
You can send an email reminder to let them know they haven’t finished the course. You can motivate them to come back with a report status, or reminding them they need to complete the course to get a certificate.
 

You can do this if you use a platform like Thinkific for your course.

Track your student’s progress.

With the right training metrics, you’ll be able to find out where students get stuck with their training, which materials are ineffective, and which lessons fail to engage them.
 
Although you can measure progress manually with an excel template, there is a more efficient way: With an LMS like Thinkfic.
 
Thinkfic has a built-in feature to achieve this. You can enable student goal tracking in any course to capture their learning objectives at the start of the course and their progress towards that objective at the end of the course.
 
If you follow these 4 steps, you will be in a better position to help your students to succeed


What you need to do next:

Now it’s your turn!

Do you know how to create an online course now?

Hopefully, this guide showed you all you need about how to create an online course and sell it.

If you want quick advice, I suggest you start by trying Thinkific. It is probably the most complete solution to create and sell online courses for entrepreneurs and businesses.

If you need additional support as you begin your niche site-building journey, you can join my private Facebook group.

Now I’d like to turn it over to you:

Did you find this content useful to create and market your course?

If you have any question leave a comment below.

how to create and sell an online course
Learn how to create and sell an online course with this step by step guide. From hosting your online course, to create content, pricing your online course, market it and more. #OnlineCourse #Marketing #CreateCourse #OnlineCourseCreation #Thinkific #MakeMoneyOnline
Discover how to create an online course and market it successfully. In this guide, you will learn how to choose a course topic, pre-sell it, create your course content, price your course, promote it and more. Download this guide in PDF for free now. #OnlineCourse #OnlineCreators #Courses #Thinkific
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