Leveraging Social Media to Dominate Your Niche Market: A Strategic Guide
If your brand is on social media, you can be part of an online conversation,…
Fashion Niche Report: 50+ Niche Ideas, Trends & Tips.
In this report, you will learn:
– Market trends
– How to pick a profitable niche idea
– How to make money in this niche
– Sub niche and micro niche ideas
– And more!
Section 1.
Fashion Niche Market.
In this section, you will learn some market insights.
The global apparel market is projected to grow in value from 1.5 trillion U.S. dollars in 2020 to about 2.25 trillion dollars by 2025, showing that the demand for clothing and shoes is rising across the world.
There are four main product categories for the apparel and footwear market: womenswear, menswear, sportswear, and childrenswear. Womenswear was the bestselling apparel category in the world. The United States alone generated 187 billion U.S. dollars in womenswear sales and about 86 billion dollars in menswear sales.
The use of social media in fashion niches has a great impact since brands and individuals can now easily sell their products from almost any social media platform. This is creating a great opportunity for fashion influencers and entrepreneurs in the fashion business.
Although there are countless apparel retailers worldwide, the biggest companies control the majority of the market. That is why niching down and going very specific is probably your best chance to make money in such a competitive industry.
Staying on top of new market trends is a great method to stay ahead of your competitors.
Lastly, I suggest taking a look at this post to understand better what a niche market is and how to take advantage of it.
Section 2.
Fashion Niche trend.
In this section, I will analyze the current trends in this niche.
Market niche trends can help you identify how a market is doing. In addition, they allow you to see the interest in a certain topic over time.
When analyzing trends, it is vital to study the interest over time. If the interest fluctuates a lot with periods going doing to zero, then you want to stay away from that niche (unless is a new trend that is just starting.) However, if the trend is stable or is growing, it could be a good sign. There are some other factors to consider as well, but I’ll cover them later.
To analyze trends in the fashion niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:
- When you search for terms, it will show matches for all the words in a query.
- When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.
‘Topics‘ can be great for finding out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that are worth pursuing. Then, you should use ‘search terms’ as the first step toward content creation. This will help you understand if it is worth creating content on a given term based on current trends.
For this report, I am analyzing the topic ‘Fashion.’ Then, I have set the location worldwide and filtered by the past five years.
There are a few things we can observe from the graphic below:
- Overall, fashion is a trendy topic that has always been very stable.
- The trend has suffered a slight drop in interest over the past years. This is probably due to a more unstable economy caused by the Covid outbreak.
By looking at this graph, one could think that a fashion business could work based on the trend numbers. However, to avoid fierce competition in this niche, you should niche down and find sub-niche and micro-niche ideas.
So how do you find profitable sub-niche and micro-niche ideas? With proper niche research.
But we’ll get into that in the following sections. Just bear with me. For now, you can read in this post all the advantages of niche marketing.
Section 3.
How to Find Niche Ideas.
Learn how to find a niche step by step.
There are many methods you can use to find out exciting sub-niches ideas. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then you can use Google Trend to validate your plan.
This is how to do it:
Step #1. Head to Wikipedia, and in the search bar, type your niche keyword and hit search.
Step #2. Skim the page for sub-niche ideas. You’ll be able to find plenty of fashion-related keywords along with the Wikipedia page.
Some places where to look include the table of content, the content itself, and the “see also” section at the bottom.
Also, when you click on a fashion-related term with a link, it will take you to another page where you’ll be able to find even more ideas. So this is an excellent method to brainstorm keywords and sub-niche ideas.
Step #3. Next, you can complete these sub-niche ideas with Google Search. Head to Google.com and enter some of your niche keywords. Google will instantly suggest some sub-niches for you.
You can even keep niching them down as you type:
This is a very effective and easy trick to find sub-niche and micro-niche ideas quickly.
Step #4. Lastly, use Google Trends to validate your niche idea. Following this example, I will check “fitness fashion.“
The graphic below shows how this trend is increasing in popularity over time. However, the search volume might not be enough. This is something we’ll check in the next sections.
Additionally, you can also include in the Google Trends search bar a few terms from your Google suggestions or your Wikipedia keywords to visually compare your ideas.
For this example, I have used fitness fashion, digital fashion, and fetish fashion:
As you can see, all these trends seem pretty stable, with a dominant interest in fetish fashion. This will probably mean it will also be more competitive.
Normally, the higher the interest over time, the higher the competence as well. So it is vital to find a sub-niche or micro-niche in the sweet spot between search volume and commercial value. I suggest you check micro niche blogging in 10 practical steps to overcome this issue.
In any case, this is a very effective method to find sub-niche and micro-niche ideas in any industry quickly.
Lastly, note that trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent or limited. So do not drop ideas only because trends show low numbers. If the trend’s interest is exponentially growing and it gets stable, it is probably worth pursuing.
Section 4.
Fashion niche competition.
In this section, you will learn how competitive this niche is and its opportunities.
As in any niche with demand, competition in the high-level niche can be harsh. Big corporations typically dominate the internet for competitive terms in popular niches. And entrepreneurs like us simply don’t have the resources to compete against them.
That is why sub-niches and micro-niches are much better options- The more you niche down, the smaller the competence. But if you go too niche, you might face another issue: That the market might be too small.
The only way to know is by analyzing keywords directly related to your sub-niche or micro-niche ideas. This is how you’ll see if the main keywords you want to target are too competitive or there are still opportunities with less competitive terms.
To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.
For this section, I will use SE Ranking, which provides a 14-day trial so you can do the same. You can refer to my niche keyword research post for more details.
For this example I will check the competence for: ‘fashion photography‘
To have an idea about the overall competition in this niche, we’ll look for this exact term with the SEO tool.
As you can see from the image, this term difficulty is “doable” and has 9.9k monthly searches, which is a great number in terms of search volume.
But what does this information really means?
This initial search is just is to have a quick overview of the potential market regarding search volume (interest) and the difficulty. By checking the exact niche keyword, you can quickly learn how competitive a term is and also about the audience size. But ultimately, you still need to check your niche competitors in detail to better understand your direct competitors.
Finding less competitive keywords.
Once you have checked your niche competitors and assessed the competence level, you can easily find profitable niche keywords with low competition with a few tweaks:
Step #1. Search for your niche keyword. For this example, I’ll stick to ‘fashion photography.’
Step #2. Scroll down to the section keyword ideas. Here, either the similar keywords report or related keywords report will do the trick. So you can click on ‘View Detailed Report‘ on either. For this example, I have clicked on related keywords.
Step #3. Click on ‘filter‘ and set the values you want. In my case, I want something with a search volume over 200, and difficulty under 40. Then click on ‘Apply filters.’
Step #4. Now I have a list with 622 keywords filtered by difficulty. Although you could also filter them by difficulty or any other value you want.
Looking at this example and the keywords found, you could easily assess if you can find enough topics to create a profitable business in this niche.
In summary, this list shows that with the right keywords, you could create a profitable niche website even in a competitive niche. You just need to find those less competitive terms.
Resources:
Section 5.
How to make money with the Fashion niche.
In this section, you will learn different ways to monetize this niche.
There are several ways you can monetize your fashion niche website.
But what works best is to adapt your strategy to the user intent. For instance, if your niche blog is about ‘sustainable fashion,‘ you could monetize your site with sustainable clothes.
The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.
I suggest you check this post about niche blogging to learn how to create a niche website step by step and monetize it.
Some methods you can use to make money with the fashion niche are:
Services can be a lucrative way to monetize fashion niche websites.
For instance, some of the services you can provide are:
- Fashion designer.
- Personal styling.
- Fashion photographer.
- Fashion coaching.
Depending on your selected niche, some services might work better than others.
Also, some of the services might be presential, but you could deliver many others online. You just need a platform like HeySummit with registration and ticketing. This is probably the easiest and most effective method to run online events with all of the customization and flexibility you need to provide an exceptional experience for your audience.
You could even create online courses to help a targeted audience by providing valuable training.
Some website examples that monetize by providing fashion services are:
- Made by Kuz: Fashion design services.
- Stitch Fix: Personal stylist.
- VSP Studios: Ecommerce photography
Resources:
- How to create and sell an online course.
- How to Create Webinar Funnels with HeySummit.
- Drop Servicing: The Definitive Guide
- The 10+ Best Drop Servicing Niches
Creating an e-commerce website to sell products is one of the most popular solutions for fashion niche brands.
Some products you could create are:
- Niche-specific products to solve your audience’s problems. An app for combining clothes, a podcast providing fashion tips, etc.
- Ebooks. This is one of the resources most used by many bloggers. Ebooks are relatively fast to create and can make you some extra money. Ebooks can contain tips, training, or anything that will help your audience. For this, I suggest you check Designrr– This incredible tool will allow you to create stunning ebooks in 2 minutes.
- Videos/Podcasts. You could also create videos or podcasts about particular fashion topics, which you could sell individually or with a subscription. My personal recommendation is InVideo for video creation since it allows you to create professional videos in no time, even if you have no experience. For podcasts, Buzzsprout is the most popular solution.
When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.
Some fashion blog examples selling products are:
- Refinery29. Clothing shop.
- Who what wear. Blog selling clothes.
- Verge Girl. Ecoomerce store.
Resources:
- Digital Product Creation Guide: From Zero To Hero.
- Product-Led Growth In 2022: The Definitive Guide.
- The 10 Best Dropshipping Niches in 2022 (Free in PDF)
Subscriptions and memberships can make a great alternative to monetize your website.
Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to subscribers, and things like that.
Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering relevant content in the form of a magazine, weekly videos, or something valuable to your readers.
You can also provide exclusive access to your videos or podcast to your subscribers. And the best thing is that you simply need a plugin like MemberMouse to create subscriptions and memberships effortlessly.
Some website examples using these methods are:
- Frank and Oak. Fashion membership with discounts and early access to products.
- Nuuly. Clothing subscription service.
- BoF: global fashion membership.
Ads used to be one of the most common ways to monetize websites. However, there are some downsides with them:
- You need a lot of traffic to make good money.
- The user experience can not be as good.
- Most people use ad blockers these days.
Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense, Media.net, VigLink, etc.
In any case, you could place ads just for extra income rather than the primary source of income.
Lastly, fashion blogs normally drive lots of traffic, so displaying ads could be your secondary monetization method. I suggest you check the best adsense niches for more info.
This is my favorite method to make money online in any niche.
Affiliate marketing might need some time and traffic to get traction, but you will earn a passive income when it does.
All you need to do is to sign up for the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.
Some fashion bloggers examples monetizing with affiliate marketing are:
- The Zoe Report: Affiliate marketing blog.
- The Curvy Fashionista: Affiliate marketing blog with sponsored content.
- Extra Petite: Fashion, style tips, and outfit ideas with affiliate links.
Resources:
Section 6.
Fashion sub-niche and micro-niche ideas.
In this section, I will provide you with some profitable niche ideas.
After putting into practice what I have explained in this report and researching some keywords, I have collected a list of sub-niches and micro-niches in the fashion niche that can do a great online business.
I personally recommend focusing on sub-niches or micro-niches where trends are steady even though the volume is not high since they probably will be the ones with fewer competitors—that is why niche blogging is so powerful. If you find good enough keywords, you will monetize more easily and faster.
Lastly, what makes a profitable niche is the commercial value behind the keywords you choose. So if you just choose keywords without commercial value which are more informational, you might struggle to generate an income (although you can still do it.)
You will also need to do thorough niche keyword research and develop a list of keywords and then plan your content creation strategy thoroughly if you want to succeed.
Sub-Niche: Digital Fashion.
Micro-niche ideas:
- Digital textile printing
- Virtual dressing room
- Digital fashion marketing
Interest by regions:
Recommended monetization methods:
Sub-Niche: Sustainable Fashion.
Micro-niche ideas:
- Organic cotton clothing
- Eco friendly clothing
- Second hand clothing
Interest by regions:
Recommended monetization methods:
Sub-Niche: Oversized Fashion.
Micro-niche ideas:
- Oversized hoodie
- oversized tshirts
- baggy clothes
Interest by regions:
Recommended monetization methods:
Sub-Niche: Beachwear fashion.
Micro-niche ideas:
- Beach bags
- Beach hat
- Beach dress
Interest by regions:
Recommended monetization methods:
Sub-Niche: Shoes.
Micro-niche ideas:
- Sneakers
- Sports choes
- Ballet flat
Interest by regions:
Recommended monetization methods:
Other fashion niche ideas are:
- Fetish fashion
- Fitness fashion
- Latex clothing
- Lolita fashion
- Modest fashion
- Punk fashion
- Red carpet fashion
- Fashion design
- Fashion marketing
- Minimalist fashion
- Sustainable fashion
- Plus size fashion
- Streetwear
- Vintage clothing
- Maternity wear
- Modest fashion
- Gender-neutral fashion
- Custom-made clothing
- Swimwear
- Activewear
- Designer clothing
- Gothic fashion
- Boho fashion
- Formal wear
- Resort wear
- Sleepwear
- Lingerie
- Shoes
- Handbags
- Accessories
- Jewelry
- Hats
- Scarves
- Sunglasses
- Watches
- Belts
- Wallets
- Backpacks
- Tote bags
- Clutches
- Briefcases
- Athletic shoes
- Boots
- Sandals
- Heels
- Flats
- Sneakers
- Loafers
- Mules
- Espadrilles
- Slippers
- Brogues
- Boat shoes
- Ballet flats
- Oxford shoes
- High-tops
- Slingbacks
- Platform shoes
- Ankle boots
- Wedges
Need help with your digital marketing strategy?
Let me help you to increase your site traffic with Niche SEO optimizations.
Recommended Resources:
Now it’s your turn!
Did you already find your fashion niche?
The fashion industry is one of the most competitive. So I suggest you focus on micro-niches to increase your chances of succeeding.
Going sub-niche or micro-niche, you might have fewer customers, but your audience will be most likely to find you. This will also help you grow your website authority faster and start making money quicker!
If you have any questions leave a comment below.
Don’t forget to share this article!
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