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Gaming Niche Report: 50+ Niche Ideas, Trends & Tips
In this report, you will learn:
– Market trends
– How to pick a profitable niche idea
– How to make money in this niche
– Sub niche and micro niche ideas
– And more!
Section 1.
Gaming Niche Market.
In this section, you will learn some market insights.
The gaming niche market has experienced massive growth in recent years. Most people find online games attractive and a simple way to find free time from their hectic schedules.
Moreover, during the pandemic, the inclination toward gaming increased dramatically. Many companies such as Nintendo and Tencent witnessed an increase in their sales during the first quarter. This demand for online games will be persistent in upcoming years, and this market is anticipated to boom during the forecast period.
The global gaming market size is expected to gain momentum by reaching USD 545.98 billion by 2028 while exhibiting a CAGR of 13.20% between 2022 and 2028. In its report titled “Gaming Market Size, Share & Forecast 2022-2028”, Fortune Business Insights mentions that the market stood at USD 203.12 billion in 2020.
As well as being one of the leading gaming markets in terms of revenue, the United States is also considered by many as the birthplace of gaming as we know it today. In 2022, the video game market size in the United States surpassed 85.86 billion U.S. dollars, up from the all-time industry high in 2020 with 76.15 billion U.S. dollars.
The rising millennial youth population is expected to drive the gaming market growth. A recent report from the American Association of Advertising Agencies.Org mentioned that the generation z population plays games daily. So not only the target audience is quite broad, but they also spend a lot of time on them.
Lastly, new technologies like 5G or Cloud Gaming, are contributing to the growth of this market, making games more powerful on online devices.
Currently, the global gaming market is expected to grow at a compound annual growth rate (CAGR) of 9.9% from $229.39 billion in 2022 to $252.10 billion in 2023
So, in summary, the gaming niche market is growing with the increasing per capita income, growing interest, and the rising number of dual-income households, which augments the transformation of the global market. With the increasing usage of smartphones and consoles and cloud penetration, the market shows high potential growth in the future.
Lastly, I suggest looking at this post to understand better what a niche market is and how to take advantage of it.
Section 2.
Gaming Niche trend.
In this section, I will analyze the current trends in this niche.
Market niche trends can help you identify how a market is doing. In addition, they allow you to see the interest in a certain topic over time.
When analyzing trends for a niche, it is vital to study the interest over time- If the interest fluctuates a lot with periods going down to zero, it normally would be a bad sign. However, if the trend stays up and is stable or growing, it could be a good sign. There are other factors to consider as well. More on this later.
To analyze trends in the gaming niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:
- When you search for terms, it will show matches for all the words in a query.
- When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.
‘Topics‘ can be great to find out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that are worth pursuing. Then, you should use ‘search terms‘ as the first step towards content creation. This will help you understand if it is worth creating content on a given term based on current trends.
For this report, I am analyzing the topic ‘Gaming.’ Then, I have set the location worldwide and filtered it by the past five years.
There are a few things we can observe from the graphic below:
- Overall, gaming has a very stable trend with lots of interest over time.
- We can clearly see an increase on interest impulsed by the Covid.
By looking at this graph, one could think that a gaming business could work based on the trend numbers. However, to avoid fierce competition in this niche, you should niche down and find sub-niche and micro-niche ideas.
So how do you find profitable sub-niche and micro-niche ideas with fewer competitors? With proper niche research.
But we’ll get into that in the following sections. For now, you can read in this post all the advantages of niche marketing.
Lastly, you can find some more useful information just below the Google Trends graphic such as related topics and queries. These could provide you with great insights as to which gaming niche you should choose or simply relevant topics where people will have an interest.
Section 3.
How to Find Niche Ideas.
Learn how to find a niche step by step.
There are many methods you can use to find out exciting sub-niches ideas. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then you can use Google Trend to validate your plan.
This is how to do it:
Step #1. Head to Wikipedia, and in the search bar, type your niche keyword and hit search.
Step #2. Skim the page for sub-niche ideas. You’ll be able to find plenty of gaming-related keywords along with the Wikipedia page.
Some places where to look include the table of content, content itself, and the “see also” section at the bottom.
Also, when you click on a gaming-related term with a link, it will take you to another page where you’ll be able to find even more ideas. So this is an excellent method to brainstorm keywords and sub-niche ideas.
Step #3. Next, you can complete these sub-niche ideas or get some more with Google Search. Head to Google.com and enter some of your niche keywords. Google will instantly suggest some sub-niches for you.
You can even keep niching them down as you type:
This is a very effective and easy trick to find sub-niche and micro-niche ideas quickly.
Step #4. Lastly, use Google Trends to validate your niche idea. For this example, I will check “gaming laptop.“
The graphic below shows how this trend is still increasing in popularity over time. This is a good beginning, however, we’ll need to check the competence next before choosing a very competitive niche. More on this in the next sections.
Additionally, you can also include in the Google Trends search bar a few terms from your Google suggestions or your Wikipedia keywords to visually compare your ideas.
For this example, I have used gaming laptop, indie games, and cloud gaming.
As you can see, all these trends seem pretty stable, with a dominant interest in “gaming laptop”. This will probably mean it will also be way more competitive.
Normally, the higher the interest over time, the higher the competence as well. So it is vital to find a sub-niche or micro-niche in the sweet spot between search volume and commercial value. I suggest you check micro niche blogging in 10 practical steps to overcome this issue.
In any case, this is a very effective method to find sub-niche and micro-niche ideas in any industry quickly.
Lastly, note that trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent or limited.
So do not drop ideas only because trends show low numbers. If the trend’s interest is exponentially growing and it gets stable, it is probably worth pursuing.
Section 4.
Gaming niche competition.
In this section, you will learn how competitive this niche is and its opportunities.
As in any niche with demand, competition in the high-level niche can be harsh. Big corporations typically dominate the internet for competitive terms in popular niches. And entrepreneurs like us simply don’t have the resources to compete against them.
That is why sub-niches and micro-niches are much better options- The more you niche down, the smaller the competence. But if you go too niche, you might face another issue: That the market might be too small.
The only way to know is by analyzing keywords directly related to your sub-niche or micro-niche ideas. This is how you’ll see if the main keywords you want to target are too competitive or there are still opportunities with less competitive terms.
To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.
For this section, I will use SE Ranking, which provides a 14-day trial so you can do the same. You can refer to my niche keyword research post for more details.
For this example, I will check the competence for a trending topic as of 2022: ‘cloud gaming.’
To have an idea about the overall competition in this niche, we’ll look for this exact term with the SEO tool.
As you can see from the image, this term difficulty is “challenging” with a great search volume of 18.1k and $1,78 CPC
But what does this information really means?
This initial search is just is to have a quick overview of the potential market regarding search volume (interest) and the difficulty of this niche. By checking the exact niche keyword, you can quickly learn how competitive a term is and also about the audience size. But ultimately, you still need to check your niche competitors in detail to better understand your direct competitors.
In summary, in this initial search, you could see this term is very competitive, so you’ll need to niche down to find less competitive keywords.
Finding less competitive keywords.
Once you have checked your niche competitors and assessed the competence level, you can easily find profitable niche keywords with low competition and a decent search volume with a few tweaks:
Step #1. Search for your niche keyword. For this example, I’ll stick to the previous example ‘cloud gaming.’
Step #2. In the panel on the left, click on the keyword suggestions icon.
Step #3. Next, click on ‘filter‘ and set the values you want. In my case, I want something with a search volume over 200, and difficulty under 40. Then click on ‘Apply filters.’
Step #4. Now I have a list with 15 keywords with a lower difficulty score and great search volume even for such a competitive niche.
Looking at this example and the keywords found, you could easily assess if you can find enough topics to create a profitable business in the cloud gaming niche.
You might and should run different search queries looking for related terms as well to make sure you’ll find enough keywords that can drive you traffic and money.
In summary, this list shows that with the right keywords, you could create a profitable niche website even in a competitive niche. You just need to find those less competitive terms and create amazing content.
Resources:
- 10+ Profitable Niches With Low Competition (in 2022)
- Keysearch: The Best Keyword Research Service For Beginners
- SE Ranking Review 2022: Pros, Cons, Pricing, and Alternatives.
- The 9 Best AI SEO Software To Quickly Improve your Rankings.
- 8 SEMrush alternatives for your SEO strategy.
- SEMRush vs SimilarWeb: Compared and Reviewed
Section 5.
How to make money with the Gaming niche.
In this section, you will learn different ways to monetize this niche.
There are several ways you can monetize your gaming niche website.
But what works best is to adapt your strategy to the user intent. For instance, if your niche blog is about ‘cloud gaming,‘ an affiliate marketing website promoting services and accessories might be a great choice to monetize.
The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.
I suggest you check this post about niche blogging to learn how to create a niche website step by step with tips to monetize it. Alternatively, a YouTube channel can help you make money with all the methods below. So I suggest you check the best Youtube niches.
Some methods you can use to make money in the gaming niche are:
Services can be a lucrative way to monetize gaming niche websites. In fact, the big money in this niche is on service providers.
Some of the services you can provide are:
- Cloud gaming services
- Repair (xbox, PS, phone, controllers)
- Development
- Customer service
Depending on your selected niche, some services might work better than others.
Also, some of the services might be presential, but you could deliver many others online. For this, you just need a platform like HeySummit with registration and ticketing. This is probably the easiest and most effective method to run online events with all of the customization and flexibility you need to provide an exceptional experience for your audience.
You could even create online courses to help a targeted audience by providing valuable training.
Some website examples that monetize by providing gaming services are:
- Kevuru Games: They help devs and publishers build games by providing custom services
- Shadow: Cloud gaming service
- GameMaker Studio. Platform to develop games.
Resources:
- How to create and sell an online course.
- How to Create Webinar Funnels with HeySummit.
- Drop Servicing: The Definitive Guide in 2022.
- The 10+ Best Drop Servicing Niches (2022 Guide).
Products in the gaming niche are probably one of the best solutions to make money.
For instance, some products you could create are:
- Niche-specific products to solve your audience’s problems. An app for finding the best games each week, accesories for a specific device like a phone, etc.
- Ebooks. This is one of the resources most used by many bloggers. Ebooks are relatively fast to create and can make you some extra money. Ebooks can contain tips, training, or anything that will help your audience. For this, I suggest you check Designrr– This incredible tool will allow you to create stunning ebooks in 2 minutes that you can sell later on your site.
- Videos/Podcasts. You could also create videos or podcasts about particular gaming topics, which you could sell individually or with a subscription. My personal recommendation is InVideo for video creation since it allows you to create professional videos in no time, even if you have no experience.
For podcasts, Buzzsprout is the most popular solution.
When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.
Some gaming blog examples selling products are:
Resources:
- Digital Product Creation Guide: From Zero To Hero.
- Product-Led Growth In 2022: The Definitive Guide.
- The 10 Best Dropshipping Niches in 2022 (Free in PDF)
- The 10+ Best Dropshipping Website Builders (2022)
Subscriptions and memberships can make a great alternative to monetize your website.
Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to subscribers, and things like that.
Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering relevant content in the form of a magazine, weekly videos, podcasts, or something valuable to your readers.
You can also provide exclusive access to your videos or podcast to your subscribers. And the best thing is that you simply need a plugin like MemberMouse to create subscriptions and memberships effortlessly.
Some website examples using these methods are:
- Triple Click. Podcast about gaming.
- LootCrate. Subscription box for gamers.
Ads used to be one of the most common ways to monetize websites. However, there are some downsides with them:
- You need a lot of traffic to make good money.
- The user experience can not be as good.
- Most people use ad blockers these days.
Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense, Media.net, VigLink, etc.
In any case, you could place ads just for extra income rather than the primary source of income.
Resources:
This is my favorite method to make money online in any niche.
Affiliate marketing might need some time and traffic to get traction, but you will earn a passive income when it does.
All you need to do is to sign up for the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.
Some bloggers examples who monetize with affiliate marketing are:
- FreeCodeCamp. They write mainly tutorials to fix gaming issues and provide affiliate links on some content.
- ThatVideoGameBlog. It covers seeveral gaming topics like game reviews, accessories reviews, tutorials and more.
Resources:
Section 6.
Gaming sub-niche and micro-niche ideas.
In this section, I will provide you with some profitable niche ideas.
After putting into practice what I have explained in this report and researching some keywords, I have collected a list of sub-niches and micro-niches in the gaming niche that can do a great online business.
I personally recommend focusing on sub-niches or micro-niches where trends are steady even though the volume is not high since they probably will be the ones with fewer competitors—that is why niche blogging is so powerful. If you find good enough keywords, you will monetize more easily and faster.
Lastly, what makes a profitable niche is the commercial value behind the keywords you choose. So if you just choose keywords without commercial value which are more informational, you might struggle to generate an income (although you can still do it.)
You will also need to do thorough niche keyword research and develop a list of keywords and then plan your content creation strategy thoroughly if you want to succeed.
Sub-Niche: Cloud Gaming.
Micro-niche ideas:
- Cloud gaming pc
- Cloud gaming Xbox
- Cloud gaming android
Interest by regions:
Recommended monetization methods:
Sub-Niche: Gameplays.
Micro-niche ideas:
- Cyberpunk gameplay
- PUBG gameplay
- Minecraft gameplay
Interest by regions:
Recommended monetization methods:
Sub-Niche: Esports Gaming.
Micro-niche ideas:
- Overwatch gamer
- Fortnite gamer
- Minecraft gamer
Interest by regions:
Recommended monetization methods:
Sub-Niche: Game Reviews
Micro-niche ideas:
- League of Legends review
- Fortnite review
- PUBG review
Interest by regions:
Recommended monetization methods:
Sub-Niche: Gaming news.
Micro-niche ideas:
- PS news
- Xbox news
- PC gaming news
Interest by regions:
Recommended monetization methods:
Want more? 50+ Best gaming niche ideas for lower competition
Some other sub-niches and micro-niches you might want to consider are:
- Player versus Player
- Montages
- First impressions
- Role Play
- Game tutorials
- Test Gaming products & reviews
- Review channel
- Live streaming gaming.
- Game installation
- Games glitches
- Outdoor games
- Gaming Giveaways
- Virtual reality gaming
- Mobile gaming
- Indie games
- Esports coaching and strategy
- Gaming hardware and equipment reviews
- Game development tutorials and resources
- Twitch streaming guides and tutorials
- Gaming news and updates
- Gaming merchandise and collectibles
- Gaming community management and moderation
- Mobile gaming reviews and recommendations
- Indie game development and promotion
- Retro gaming reviews and nostalgia
- Gaming soundtracks and music production
- Game modding and customization
- Gaming conventions and events coverage
- Gaming memes and humor
- Gaming journalism and reporting
- Gaming industry analysis and commentary
- Gaming charities and fundraising
- Gaming history and culture
- Gaming competitions and tournaments
- Gaming photography and art
- Gaming cosplay and costume design
- Gaming education and training
- Gaming accessibility and disability advocacy
- Gaming psychology and mental health
- Gaming philosophy and ethics
- Gaming parenting and family-friendly content
- Gaming podcasts and audio content
- Gaming travel and tourism
- Gaming food and drink recipes
- Gaming literature and storytelling
- Gaming linguistics and translation
- Gaming technology and innovation
- Gaming AI and machine learning
- Gaming data analysis and statistics
- Gaming user interface and experience design
- Gaming virtual reality and augmented reality
- Gaming mobile apps and utilities
- Gaming cybersecurity and hacking
- Gaming fashion and style
- Gaming esports betting and gambling
- Gaming science and research
- Gaming hardware and software troubleshooting
- Gaming tutorials and guides for beginners
- Gaming speedrunning and world records
- Gaming speedpainting and digital art
- Gaming video editing and special effects
- Gaming virtual assistants and chatbots
- Gaming humor and satire
- Gaming charity fundraising streams and events
- Gaming history and cultural preservation.
FAQs
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Recommended Resources:
Now it’s your turn!
Did you already find your Gaming niche?
The gaming industry keeps growing each year offering lots of new opportunities to new entrepreneurs. I suggest you focus on some of the micro-niches ideas in this post to increase your chances of succeeding.
Going sub-niche or micro-niche, you might have fewer customers, but your audience will be most likely to find you. This will also help you grow your website authority faster and start making money quicker!
If you have any questions leave a comment below.
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