50 Best Adsense Niches To Make Money Just With Traffic (2023 edition)

Want to know the best Adsense niches to monetize your site with ads?

In order to make money with Google Adsense, you need two things: traffic and profitable niches with keywords with a high click per cost.

But how do you find these niches and keywords?

In this post, I will show an analysis of the 10 best Adsense niches, share some of the most profitable keywords, and end up with a list of the 50 highest paid Adsense niches in 2023.

Let’s dive in!

But first, what is Adsense?

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.

These advertisements are administered, sorted, and maintained by Google. (Wikipedia)

What is PPC and CPC?

PPC or pay-per-click refers to the amount of money that advertisers in that niche are willing to pay for ads. It is also the amount of money website owners earn each time a visitor clicks an advertisement. 

CPC, or cost per click, measures your PPC ads’ overall cost per click. For instance, if you pay $100 for your PPC ad and it receives 100 clicks, you’re spending $1 per ad click.

Essentially, PPC and CPC are two sides of the same coin. PPC is a specific marketing channel or approach, while CPC is a performance metric

When doing niche keyword research, CPC should be one of the metrics you should consider for choosing your keywords besides volume and difficulty. So make sure you use a reliable SEO tool to find the best AdSense keywords.

1. Insurance | Average CPC $19,87.

With an average CPC of $19,87 and a monthly search volume of 398k, insurance tops the list as the best Adsense niche and one of the most profitable.

Businesses are willing to pay more for clicks on an insurance ad because of the incredibly high ROI.

Within the insurance niche, you can find other high-paying niches such as:

• Life insurance
• Travel insurance
• Health insurance 
• Home insurance

However, being the highest-paying niche has some big cons, Like extreme competence. Although you might find some less competitive terms with some niche research, the competition is fierce overall.

The highest paying keywords for the insurance niche are:

As you can see, you can find CPC as high as $697.19!

Of course, this is a massive amount to pay per click, but this means the ROI is well worth it.

Moreover, when looking into the last column (difficulty), it still seems possible to rank for some of these terms since the competition is not very high, which means that you can still have some chances in this niche with a bit of research.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the insurance niche is:

With these numbers, you can understand why insurance is the highest-paying adsense niche!

2. Online Education | Average CPC $10,74.

With an average CPC of $10,74 and an estimated monthly search volume of 5k, online education is one of the fastest-growing and best AdSense niches in 2023.

During the past few years, online education and digital learning have witnessed massive growth, and many bloggers are turning to online course creation as their primary income method.

If you think about it, you probably watch YouTube tutorials to learn about something or even use some of the most popular online learning platforms like Udemy or Coursera

Some of the high-paying niche ideas are:

• Free online courses
• Paid online courses
• Online master’s education
• E-learning programs for businesses
• Online college programs

The highest-paying keywords for the online education niche are:

In this niche, you can find CPC as high as $141,45. Also, most of these terms have a very acceptable search volume, which means that the chances of converting traffic from your ads are high.

As per difficulty, most of these terms are fairly competitive, with some chances for terms with low volume.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the online education niche is:

Lastly, you can observe from this list that you can make a great profit even if you don’t have a lot of traffic.

3. Online Banking | Average CPC $10,5.

Online banking has an average CPC of $10,5, and it has been another of the trending niches during the last few years.

The changes in the modern lifestyle and the surge of new technologies are reshaping how banking is done, with people drifting to online banking.

Banks know this and are investing time and money in providing the perfect online banking solution so customers can manage everything online from their phones.

Since this is a relatively new trend, the competition in the online banking space makes it a viable niche for AdSense arbitrage. 

Some of the high-paying niche ideas are:

• Digital banking
• Online banking strategies and investment 
• Online payment solutions
• Online payment platforms

The highest-paying keywords for the online banking niche are:

Most of the highest-paying keywords in this list are very competitive terms. But as in any other niche, focusing on new trends is what provides some new opportunities.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the online banking niche is:

The total traffic cost in this niche, compared to most, is massive. If you manage to drive traffic to your site, this can be one of the best AdSense niches to profit from.

4. Marketing & Advertising | Average CPC $6,45.

Marketing & advertising provides an average CPC of $6,4Marketing & advertising provides an average CPC of $6,45, and since every business is now on the internet, it is becoming the favorite niche to make money online.

If you think about it, marketing is vital for any business looking for exposure online. And what is even better, they enjoy high revenue payouts from AdSense.

Some of the high-paying niche ideas are:

• Search Engine Optimization (SEO)
• Search engine marketing (SEM)
• Google AdWords
• Digital marketing
• Email marketing

The highest-paying keywords for the marketing and advertising niche are:

As you can see from this list, you can find keywords with incredibly high CPC, like marketing email services. But terms like these are also extremely competitive.

However, you can still find some new trends that provide an opportunity for entrepreneurs looking for a spot in this profitable niche.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the marketing & advertising niche is:

In summary, this niche is very competitive. Still, many new trends and services offer the opportunity to rank for less competitive terms, which translates into one of the top AdSense niches.

5. Internet | Average CPC $3,11.

With an average CPC of $3,11, the internet is one of the most popular AdSense niches since it covers a wide range of popular topics.

The internet is constantly changing, and it has also changed our lifestyle. This constant evolution makes this one of the best AdSense niches with plenty of new opportunities.

On the other hand, you need to know this is a very competitive niche unless you focus on new trends.

Some of the high-paying niche ideas are:

• Artificial intelligence
• Software reviews
• Cybersecurity
• Virtual reality
• Chatbots
• Automation 

The highest-paying keywords for the internet niche are:

In the list above, you can observe that the average cost per click is pretty high. However, most of them are also very competitive terms.

This is one of those niches where creating a micro niche blog might be your best chance to stay visible and make a profit. It will also help you create cheaper ads.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the internet niche is:

In summary, it is a very saturated niche that can drive massive traffic. But if you go micro-niche, you will have much better options.

6. Legal | Average CPC $2,99.

With a CPC of $2,99, the legal niche is another popular niche for AdSense arbitrage.

Same as the internet is constantly changing, and laws are also evolving. So, every business needs to stay on top of them to avoid legal issues.

Lawyers are willing to pay extra bugs for ads, making this one of the top-paying AdSense niches.

Some of the high-paying niche ideas are:

• Legal issues
• Marketing for law firms
• Business laws
• Divorce Attorney
• Legal properties

The highest-paying keywords for the legal niche are:

In the table above, you can observe that the average CPC of these keywords is very high. Moreover, most of them are relatively easy to rank for, although the search volume is not that great.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the legal niche is:

7. Automobile Dealership | Average CPC $2,07.

With a CPC of $2,07, the automobile dealership is another example of the most profitable AdSense niches.

Considering that automobile dealerships make a great profit for every car sold, they can afford to pay big money for ads. Besides, automobile dealerships link manufacturers and buyers, which means they enjoy profits from sales and after-sales services.

Some of the high-paying niche ideas are:

• Auto insurance online
• Vehicles Comparison
• Vehicle repairs and maintenance
• Automobile parts
• Electric and Hybrid Vehicles

The highest-paying keywords for the automobile dealership niche are:

Compared to previous AdSense niches, the average CPC per keyword is not that high. However, the competence is not as big as in other niches.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the automobile dealership niche is:

Notice that even niches like this, with lower CPC, can still make a decent-paying adsense.

8. Skincare | Average CPC $1,9.

The beauty and skincare niches are some of the last decade’s most prolific and growing markets.

In a market highly dominated by large industries, entrepreneurs rush to embrace a new wave of consumers seeking fresh norms and niche products.

The truth is that globally, the industry is getting stronger. In fact, it is up from $483B in 2020 to $511B in 2022. The reason? The expansion of beauty products and services through digital channels and the attraction of more customers willing to pay higher prices for higher quality.

This is causing big brands are spending an important part of their budget on AdSense arbitrage to attract new customers.

Some of the high-paying niche ideas are:

• Sustainable Skincare.
• Personalized Skincare.
• Probiotic Skincare
• Skincare routines
• Skincare for men

The highest-paying keywords for the skincare niche are:

As you can observe from this table, the CPC and the monthly search volume are pretty decent. This can translate into a good niche for marking money online with ads.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the skincare niche is:

The traffic is generally lower than previous niches, but they still make a decent total traffic cost.

9. Cryptocurrency | Average CPC $1,56.

If there is a hot adsense niche in 2022 and 2023, that is cryptocurrency.

With more than 300 Bitcoin transactions per day and many new cryptocurrencies being created, many are investors setting an important budget for ads to promote trade.

Some of the high-paying niche ideas are:

• Cryptocurrency exchanges
• etrade cryptocurrency
• Shopify cryptocurrency
• Blockchain technology

The highest-paying keywords for the cryptocurrency niche are:

Notice that you can find keywords with a CPC as high as $168,84, which suggests there is big money behind this niche.

Also, being relatively new, it offers low competitive terms with a decent search volume, making this one of the best AdSense niches to focus on in 2023.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the cryptocurrency niche is:

There is now a new trend that you might want to check as well: I am talking about NFT niches.

10. health and wellness | Average CPC $1,62.

The health and wellness niche is another popular adsense niche that is growing year by year.

According to the latest report added to Research And Markets, the global health and wellness market reached a value of US$ 3.31 Billion in 2020.

The growing predominance of chronic lifestyle diseases is one of the key factors driving this market’s growth. This has encouraged many people to adopt healthier habits.

Some of the most popular categories within this niche are personal care, beauty, nutrition, well-being, and fitness.

Besides, the emerging trend of using wearable devices, such as fitness bands and trackers, also boosts market growth.

Some of the high-paying niche ideas are:

• Personal care
• Healthy eating
• Weight loss tips
• Workout routines

The highest-paying keywords for the health and wellness niche are:

If there is something clear about this list, the highest-paying keywords are very competitive and have a massive monthly search volume.

As in any competitive niche, targeting long-tail keywords is one of the best solutions.

Lastly, the estimated total price of the traffic for the top 5 websites ranking in the health and wellness niche is:

high paying adsense keywords.

These are some of the highest-paying Adsense keywords and sub-niches:

Keyword	Monthly Search Volume	CPC Estimate (USD)	Sub-niches
Insurance	1,000,000+	50-100	Auto insurance, health insurance, life insurance
Loans	500,000+	40-80	Personal loans, student loans, business loans
Mortgage	300,000+	30-70	Home mortgage, refinancing, mortgage rates
Attorney	200,000+	50-100	Personal injury attorney, divorce attorney, criminal defense attorney
Credit	150,000+	20-50	Credit cards, credit repair, credit scores
Lawyer	120,000+	30-70	Criminal lawyer, immigration lawyer, family lawyer
Donate	100,000+	20-40	Charity donations, blood donations, organ donations
Degree	90,000+	20-50	Online degrees, MBA programs, nursing degrees
Hosting	80,000+	20-60	Web hosting, WordPress hosting, cloud hosting
Claim	70,000+	30-60	Insurance claims, accident claims, medical claims
Conference Call	60,000+	10-30	Business conference calls, free conference calls, video conferencing
Trading	50,000+	20-50	Stock trading, forex trading, cryptocurrency trading
Software	40,000+	10-40	Accounting software, video editing software, antivirus software
Recovery	30,000+	30-60	Data recovery, addiction recovery, disaster recovery
Transfer	25,000+	20-50	Money transfers, file transfers, domain transfers
Gas/Electricity	20,000+	10-30	Natural gas, electricity rates, solar power
Classes	15,000+	10-30	Online classes, cooking classes, language classes
Rehab	10,000+	30-60	Drug rehab, alcohol rehab, physical rehabilitation
Treatment	5,000+	40-80	Cancer treatment, addiction treatment, mental health treatment
Cord Blood	1,000+	30-70	Cord blood banking, cord blood donation, cord blood storage

Note these are extremely competitive terms. By incorporating sub-niches within each keyword, you can narrow down your focus and attract a more targeted audience interested in specific aspects of the topic. This can help improve the relevance of the ads displayed on your website, potentially leading to higher CPC and ad revenue.

Best Tool to get started with AdSense.

Getting started with Google Ads takes time and can be a tedious job. Not to mention that you need to test and tweak a lot to get results.

But if you want to scale your PPC with Google Ads and increase your revenue effortlessly, there is a specialized tool that will help you get results faster. It is called RevealBot. With RevealBot, you can easily turn your best Google Ads strategies and tactics into automation scripts to boost ROI while saving plenty of time.

What I like the most about the tool is that it is easy to use and offers a visual builder for your ads. And what is even better is that you can have your automated rules work with campaigns, ad groups, ads, and keywords or campaign types like Search, Display, Shopping, and Multichannel ads.

So, if you want to monetize your site with ads, I strongly recommend you give it a test for free. This tool will save you loads of time and make your life easier and probably more profitable!

Bonus: List with 50 best adsense niches in 2023:

Best Niches For Adsense- Conclusion.

In conclusion, these are the best niches for Adsense in 2023.

As a rule of thumb, the most profitable niches are also the most competitive ones. But you can always start a micro niche blog to make yourself a spot in one of these niches.

After all, it is much better to have less traffic but drive it to pages with a high CPC, which provides the best ROI.

Now it is your turn!

Did you find your Adsense niche in this post?

Leave a comment with your answer below.

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