Top 12 Trending Niches in 2023: The Future of Business Revealed - The Niche Guru

Top 12 Trending Niches in 2023: The Future of Business Revealed

trending niches 2023

Are you tired of being stuck in a stagnant industry and feeling limited in your potential for growth? Then, it might be time to check the most trending niches in 2023 to maximize your potential.

In today’s rapidly changing world, the market is constantly evolving, and new opportunities are arising every day.

With the right approach, you can take advantage of these trends and tap into the most lucrative niches of 2023. That’s why I’ve put together this guide to help you stay ahead of the curve and succeed in the world of business. So, get ready to ignite your entrepreneurial spirit and start maximizing your potential today!

*Disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

what are trending niches in 2023

Trending niches are specific areas of the market that have caught the attention of investors and consumers alike. These niches can be anything from a certain type of product or service to a unique approach to solving a problem. By tapping into these hot markets, you can set yourself up for success and capitalize on the current demand for these products or services.

For example, several trends in the health and wellness industry have been gaining traction. Companies like Peloton, WW (formerly Weight Watchers), and Headspace have all seen tremendous growth due to their unique approaches to helping people stay healthy and fit.

Another example is online learning, where services like MasterClass, Khan Academy, and Codecademy have grown in popularity. These types of services offer people the opportunity to learn new skills and gain knowledge without attending a traditional classroom setting.

By leveraging these hot markets, you can tap into the latest trends and start maximizing your potential and success.

finding a profitable niche market

The key to success in any business is to find the right niche with thorough niche research. With so many niche markets and products out there, it can be overwhelming trying to figure out which one will be the best fit for you. That’s why I’ve put together this step-by-step guide on how to find trending niches:

1. Use Keyword Research Tools.

Keyword research tools like Google Keyword Planner, SE ranking (best value for money SEO tool), and SEMrush can help you identify trending niches by analyzing search volume and competition levels for specific keywords. You can also see what topics are getting the most traffic and engagement.

For this example, I will share how you can find trending niches using Google Keyword Planner. But I suggest you check my article about niche keyword research for a much more detailed guide on how to do this properly.

Step #1. Set up a Google AdWords account: If you don’t already have one, sign up for a free Google AdWords account. This will give you access to Google Keyword Planner.

google ads view

Step #2. Go to Keyword Planner: Log in to your AdWords account and click on the “Tools” tab. From there, select “Keyword Planner.”

google keyplanner

Step #3. Choose a keyword: Enter a keyword or phrase that is related to the niche you are interested in. For example, if you are interested in fitness, you could enter “fitness tips.”

Google keyword planner

Step #4. Get keyword ideas: Keyword Planner will generate a list of related keywords and phrases, along with their monthly search volume and competition level.

keyword plan

Step #5. Sort by monthly search volume: Sort the list of keywords by monthly search volume to see which keywords are getting the most searches. This will give you an idea of which niches are trending.

filtering keywords in google ads

Step #6. Analyze competition level: Take a look at the competition level for each keyword. If the competition level is low, it means there is less competition for that keyword, and you may have a better chance of ranking for it.

Step #7. Choose a niche: Based on the monthly search volume and competition level, choose a niche that you think is trending and has potential.

Step #8. Repeat the process: Repeat the process for multiple niches to see which ones have the most potential. This will give you a good understanding of what topics and niches are currently in demand.

Lastly, here you can find a detailed article about how SE ranking where you can learn more about this powerful and affordable SEO tool.

2. Use google trends.

Google Trends is a free tool that provides insights into the popularity of certain topics over time. You can see what topics are trending in your industry and find new niches to explore.

You can follow these steps to find trending niches using Google Trends:

Step #1. Visit the Google Trends website ( and log in with your Google account.

google trends

Step #2. In the search bar, enter the keywords related to the niche you are interested in. You can also enter multiple keywords separated by commas.

fitness trend

Step #3. Set the time range to see how the popularity of the keywords has changed over time. You can select from options such as the past hour, past 7 days, past 30 days, past 90 days, or custom.

filtering google trends

Step #4. Google Trends will display a graph showing the relative popularity of the keywords over time. You can see how the trend has changed and how it compares to other related keywords.

google trends related topics

Step #5. Scroll down to the “Related Topics” section to see what other topics are related to your keywords. You can also click on each related topic to see its trend over time.

related topics to find niche ideas

Step #6. Check the “Regional Interest” section to see where people are searching for your keywords. This can give you an idea of which countries are interested in your niche and help you target your audience more effectively.

Step #7. You can also filter your results by category, media type, and type of query. This can help you get more specific and relevant results for your niche.

By using Google Trends, you can find new and trending niches and get a better understanding of what people are interested in. This information can help you create content that is relevant, valuable, and in demand.

Now that you’ve learned how to find trending niches using Google Keyword Planner and Google Trends, here are 12 trending niches in 2023:

1. Eco-Friendly Products and Practices

eco-friendly products trend

The demand for eco-friendly products and practices is growing rapidly as consumers become more conscious of their environmental impacts. This niche covers a wide range of topics, including green living, renewable energy sources, sustainable agriculture, and more.

According to a recent survey, 66% of consumers say they are willing to pay more for eco-friendly products. This makes this niche an attractive option for businesses that want to tap into a growing market.

2. Remote Work and Digital Nomads

remote work trend

As the pandemic has shown us, working from home is becoming increasingly popular. This niche focuses on digital nomads, remote work setups, and tips for working effectively from home. The study found that 26% of professionals in the US have worked from home in the past year, making this an attractive option for businesses looking to capitalize on a booming trend.

3. Artificial Intelligence and Automation

artificial intelligence

AI and automation are advancing rapidly, with applications in many different areas such as healthcare, transportation, education, and more. This niche covers the latest developments in AI technology and how it’s being used. OpenAI is an example of a company at the forefront of this trend.

According to Business Insider, the global AI market is expected to surpass US$ 1,597.1 billion by 2030. Companies are investing heavily in this area, and it’s a great opportunity for entrepreneurs to capitalize on the growing demand.

Here you can also read more about the 10 Best AI Niches That Will Revolutionize the Industry.

4. Machine Learning, Robotics

machine learning

Robotics and machine learning are two of the most exciting fields in tech right now. This niche covers topics such as robotic process automation (RPA) and how AI can be used to automate tasks and processes.

5. Virtual Assistants

virtual assistants

Virtual assistants are becoming increasingly popular, as they provide a convenient way to get help with tasks such as scheduling appointments and answering customer queries. This niche covers the latest developments in virtual assistant technology, including the use of AI and natural language processing (NLP).

The study by The Insight Partners predicts that the global virtual assistant market will grow at a CAGR of 31.9% during 2022-2028, which is a great opportunity for entrepreneurs.

6. Virtual and Augmented Reality

Virtual and Augmented Reality

Just like AI and robotics, virtual and augmented reality are advancing rapidly. This niche covers the latest developments in this field, including applications in gaming, training simulations, and more.

Moreover, the demand for virtual assistant jobs in job portals is pretty crazy these days. So this is probably one of the more versatile.

7. Genetic Testing

genetic testing

The use of genetic testing is becoming increasingly popular as it provides valuable insights into one’s health and ancestry. This niche covers topics such as genetic testing for diseases, ancestry tracing, and using genetic data to personalize treatments.

8. E-Commerce and Online Shopping

ecommerce trend

Online shopping is becoming increasingly popular, as it provides a convenient way to shop from the comfort of your own home. This niche covers topics such as e-commerce platforms, digital marketing strategies, shipping logistics, and more. The studies show that e-commerce sales are expected to reach $4.5 trillion in 2023, making it one of the best and fastest-growing markets to explore.

I suggest you also check the best e-commerce niches for a safe bet.

9. Autonomous Vehicles

Autonomous Vehicles niche

Autonomous vehicles are becoming increasingly popular, as they can provide a safe and efficient way to travel. This niche covers the latest developments in this field, including self-driving cars and trucks, autonomous shipping vessels, and more.

The Autonomous Vehicle Market has witnessed an extraordinary ascension in size, with a valuation of USD 87.5 billion being reached as of 2021 and this number is projected to reach USD 614.9 billion by the year 2030 at a CAGR of 24.7% over 2022-2030. This tremendous growth reflects the expansive potential for businesses within this sector!

10. Cybersecurity And Data Protection

cybersecurity niche

As the world becomes more connected, cybersecurity and data protection are becoming increasingly important. This niche covers topics such as data breaches, encryption technology, identity theft prevention, and more.

According to a recent report, global spending on cybersecurity products and services will reach US$173.50bn in 2023. Companies are looking for ways to protect their data, and consumers are more aware of the need for secure online protection.

11. Blockchain Technology

Blockchain Technology niche trend

Blockchain technology is one of the most exciting developments in the tech world right now. This niche covers topics such as cryptocurrency investing, smart contracts, and the potential applications of blockchain.

According to this report, the market size was estimated at US$6.10 billion in 2021 and expected to be at an annual compound growth rate (CAGR) of 62.4% during 2022-2030.”

Given its growth potential and the fact that it is still a relatively nascent technology, now could be an excellent time to jump into blockchain technology and position yourself as an expert in this space.

12. Home Automation and Smart Homes

home automation: one of the most trending niches in 2023

Home automation is becoming increasingly popular, as it provides a convenient way to control your home from your smartphone or laptop. This niche covers topics such as smart lights, door locks, security systems, robotic vacuums, and more.

The research shows firm Grand View Research estimated that the global smart home market will reach USD 380.52 billion in 2028, and with more people looking for ways to make their lives easier, this is a hot trend that’s only going to get hotter.

It’s clear that there are numerous opportunities to capitalize on the hottest trends in tech right now. With the right knowledge and skills, you can maximize your potential and tap into these lucrative markets. Whether you’re looking to start a business or just want to get ahead of the curve, there’s something for everyone. So, what are you waiting for? Get started today!


Staying on top of niche trends is absolutely crucial in this dynamic digital landscape. It’s the key to ensuring your content stays relevant, engaging, and in tune with your audience’s evolving preferences and needs.

By closely monitoring and adapting to trends within your niche, you can drive enhanced engagement, foster a more profound connection with your audience, and ultimately, elevate your brand’s presence in the digital realm. And hey, when it comes to diving deep into niche and keyword research, I can’t recommend SE Ranking enough—it’s your go-to tool for snagging those top-notch insights and pushing your content strategy to new heights. Not to mention is the best value for money as of today (2023)


Stay ahead of the competition in 2023 with our guide to the top 12 trending niches. From health to tech, we've got you covered. Don't miss out, click now!


Don't Forget To Share This Article!

1 thought on “Top 12 Trending Niches in 2023: The Future of Business Revealed”

  1. Pingback: Blogging Niche With High Adsense CPC: Must Read

Leave a Comment

Scroll to Top