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Beauty Niche Report: 50+ Niche Ideas, Trends & Tips
In this report, you will learn:
Market trends
How to pick a profitable sub-niche
How to make money in this niche
Sub-niches and micro-niches ideas
And more!
Section 1.
Beauty Niche Market.
In this section, you will learn some market insights.
The beauty industry is undoubtedly one of the most prolific and growing markets of the last decade.
In a market highly dominated by large industries, entrepreneurs rush to embrace a new wave of consumers seeking fresh norms and niche products.
The beauty niche market encompasses a wide range of cosmetic products that are utilized by individuals of all genders and age groups on a daily basis. According to Statista, In 2022, the global cosmetics market witnessed a remarkable expansion, with a growth rate surpassing 15 percent compared to the previous year. Interestingly, skincare stands out as one of the most lucrative segments, with projected revenue of approximately 182 billion U.S. dollars by 2027.
And the truth is that globally the industry is getting stronger, and it is predicted to exceed $716B by 2025.
The reason? The expansion of beauty products and services through digital channels and the attraction of more customers willing to pay higher prices for higher quality.
Lastly, it is important to highlight that the influencer world has a great impact on this niche- With platforms like Instagram allowing to sell affiliate products from the feed directly, this niche is attracting very established influencers looking for a share of this market.
Lastly, I suggest looking at this post to understand better what a niche market is and how to take advantage of it.
Section 2.
Beauty Niche trend.
In this section, I will analyze the current trends in this niche.
Market niche trends can help you identify how a market is doing. In addition, they allow you to see the interest in a certain topic over time.
When analyzing trends, it is vital to study the interest over time. If the interest fluctuates a lot with periods going doing to zero, then you want to stay away from that niche (unless is a new trend that is just starting.) However, if the trend is stable or is growing, it could be a good sign. There are some other factors to consider as well, but I’ll cover them later.
To analyze trends in the beauty niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:
- When you search for terms, it will show matches for all the words in a query.
- When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.
‘Topics‘ can be great for finding out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that are worth pursuing. Then, you should use ‘search terms’ as the first step toward content creation. This will help you understand if it is worth creating content on a given term based on current trends.
For this report, I am analyzing the topic ‘Beauty.’ Then, I have set the location worldwide and filtered by the past five years.
There are a few things we can observe from the graphic below:
- Overall, beauty is a trendy topic with a very stable interest over time.
- As opposed to many other niche trends, the beauty niche impact due to Covid was minimum.
By looking at this graph, one could think that a business could work based on the trend numbers. However, to avoid fierce competition in this niche, you should niche down and find sub-niche and micro-niche ideas.
So how do you find profitable sub-niche and micro-niche ideas? With proper niche research.
But we’ll get into that in the following sections. Just bear with me. For now, you can read in this post all the advantages of niche marketing.
Section 3.
How to Find Niche Ideas.
Learn how to find a niche step by step.
There are many methods you can use to find out exciting sub-niches ideas. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then you can use Google Trend to validate your plan.
This is how to do it:
Step #1. Head to Wikipedia, and in the search bar, type your niche keyword and hit search.
Step #2. Skim the page for sub-niche ideas. You’ll be able to find plenty of beauty-related keywords along with the Wikipedia page.
Some places where to look include the table of content, content itself, and the “see also” section at the bottom.
Also, when you click on a beauty-related term with a link, it will take you to another page where you’ll be able to find even more ideas. So this is an excellent method to brainstorm keywords and sub-niche ideas.
Step #3. Next, you can complete these sub-niche ideas with Google Search. Head to Google.com and enter some of your niche keywords. Google will instantly suggest some sub-niches for you.
You can even keep niching them down as you type:
This is a very effective and easy trick to find sub-niche and micro-niche ideas quickly.
Step #4. Lastly, use Google Trends to validate your niche idea. Following this example, I will check “beauty trends.“
The graphic below shows how this trend is increasing in popularity over time. However, the search volume might not be enough. This is something we’ll check in the next sections.
Additionally, you can also include in the Google Trends search bar a few terms from your Google suggestions or your Wikipedia keywords to visually compare your ideas.
For this example, I have used beauty trends, digital beauty, and beauty for men.
As you can see, all these trends seem pretty stable, with a dominant interest in beauty trends. This will probably mean it will also be more competitive.
Normally, the higher the interest over time, the higher the competence as well. So it is vital to find a sub-niche or micro-niche in the sweet spot between search volume and commercial value. I suggest you check micro niche blogging in 10 practical steps to overcome this issue.
In any case, this is a very effective method to find sub-niche and micro-niche ideas in any industry quickly.
Lastly, note that trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent or limited. So do no drop ideas only because trends show low numbers. If the trend’s interest is exponentially growing and it gets stable, it is probably worth pursuing.
Section 4.
Beauty niche competition.
In this section, you will learn how competitive this niche is and its opportunities.
As in any niche with demand, competition in the high-level niche can be harsh. Big corporations typically dominate the internet for competitive terms in popular niches. And entrepreneurs like us simply don’t have the resources to compete against them.
That is why sub-niches and micro-niches are much better options- The more you niche down, the smaller the competence. But if you go too niche, you might face another issue: That the market might be too small.
The only way to know is by analyzing keywords directly related to your sub-niche or micro-niche ideas. This is how you’ll see if the main keywords you want to target are too competitive or there are still opportunities with less competitive terms.
To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.
For this section, I will use SE Ranking, which provides a 14-day trial so you can do the same. You can refer to my niche keyword research post for more details.
For this example, I will check the competence for: ‘sustainable cosmetics,’ which is becoming more popular with time.
To have an idea about the overall competition in this niche, we’ll look for this exact term with the SEO tool.
As you can see from the image, this term difficulty is “elementary” and the search volume only shows 140 searches per month, which is not a lot.
But what does this information really means?
This initial search is just is to have a quick overview of the potential market regarding search volume (interest) and the difficulty. By checking the exact niche keyword, you can quickly learn how competitive a term is and also about the audience size. But ultimately, you still need to check your niche competitors in detail to better understand your direct competitors.
With this initial search, you could see this term is not too competitive yet.
Finding less competitive keywords.
Once you have checked your niche competitors and assessed the competence level, you can easily find profitable niche keywords with low competition and a decent search volume with a few tweaks:
Step #1. Search for your niche keyword. For this example, I’ll stick to ‘sustainable cosmetics.’
Step #2. Scroll down to the section keyword ideas. Under related keywords, click on ‘View Detailed Report.’
Step #3. Click on ‘filter‘ and set the values you want. In my case, I want something with a search volume over 200, and difficulty under 40. Then click on ‘Apply filters.’
Step #4. Now I have a list with 45 keywords filtered by difficulty and with a decent search volume.
Looking at this example and the keywords found, you could easily assess if you can find enough topics to create a profitable business in this niche.
In summary, this list shows that with the right keywords, you could create a profitable niche website even in a competitive niche. You just need to find those less competitive terms.
Resources:
Section 5.
How to make money with the Beauty niche.
In this section, you will learn different ways to monetize this niche.
There are several ways you can monetize your beauty niche website.
But what works best is to adapt your strategy to the user intent. For instance, if your niche blog is about ‘sustainable cosmetics,‘ a dropshipping store with sustainable cosmetics might be your best solution.
The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.
I suggest you check this post about niche blogging to learn how to create a niche website step by step with tips to monetize it. Alternatively, a YouTube channel can help you make money with all the methods below. So I suggest you check the best Youtube niches.
Some methods you can use to make money in the beauty niche are:
Services can be a lucrative way to monetize beauty niche websites.
For instance, some of the services you can provide are:
- Fashion designer.
- Personal styling.
- Beauty photographer.
- Beauty coaching.
Depending on your selected niche, some services might work better than others.
Also, some of the services might be presential, but you could deliver many others online. For this, you just need a platform like HeySummit with registration and ticketing. This is probably the easiest and most effective method to run online events with all of the customization and flexibility you need to provide an exceptional experience for your audience.
You could even create online courses to help a targeted audience by providing valuable training.
Some website examples that monetize by providing beauty services are:
- Ulta Beauty: Beauty services.
- Nordstrom. Beauty services and stylist.
Resources:
- How to create and sell an online course.
- How to Create Webinar Funnels with HeySummit.
- Drop Servicing: The Definitive Guide
- The 10+ Best Drop Servicing Niches
Creating an e-commerce website to sell products is one of the most popular solutions for beauty niche brands.
Some products you could create are:
- Niche-specific products to solve your audience’s problems. An app for combining clothes, a podcast providing beauty tips, etc.
- Ebooks. This is one of the resources most used by many bloggers. Ebooks are relatively fast to create and can make you some extra money. Ebooks can contain tips, training, or anything that will help your audience. For this, I suggest you check Designrr– This incredible tool will allow you to create stunning ebooks in 2 minutes.
- Videos/Podcasts. You could also create videos or podcasts about particular beauty topics, which you could sell individually or with a subscription. My personal recommendation is InVideo for video creation since it allows you to create professional videos in no time, even if you have no experience. For podcasts, Buzzsprout is the most popular solution.
When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.
Some beauty blog examples selling products are:
- Confessions of a hairstylist. Sells several niche ebooks.
- Morphe. Beauty products store.
- Patmacgrath. Beauty ecommerce store.
Resources:
- Digital Product Creation Guide: From Zero To Hero.
- Product-Led Growth: The Definitive Guide.
- The 10 Best Dropshipping Niches (Free in PDF)
- The 10+ Best Dropshipping Website Builders
Subscriptions and memberships can make a great alternative to monetize your website.
Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to subscribers, and things like that.
Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering relevant content in the form of a magazine, weekly videos, podcasts, or something valuable to your readers.
You can also provide exclusive access to your videos or podcast to your subscribers. And the best thing is that you simply need a plugin like MemberMouse to create subscriptions and memberships effortlessly.
Some website examples using these methods are:
- Millennium. Susbscription software for salons or spas.
- 100percentpure. Subsccription method with special perks.
- Boxycharm. Beauty subscription boxes
Ads used to be one of the most common ways to monetize websites. However, there are some downsides to them:
- You need a lot of traffic to make good money.
- The user experience can not be as good.
- Most people use ad blockers these days.
Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense, Media.net, VigLink, etc.
In any case, you could place ads just for extra income rather than the primary source of income.
Lastly, beauty blogs normally drive lots of traffic, so displaying ads could be your secondary monetization method. I suggest you check the best adsense niches for more info.
This is my favorite method to make money online in any niche.
Affiliate marketing might need some time and traffic to get traction, but you will earn a passive income when it does.
All you need to do is to sign up for the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.
Some examples of beauty bloggers examples who monetize with affiliate marketing are:
Resources:
Section 6.
Beauty sub-niche and micro-niche ideas.
In this section, I will provide you with some profitable niche ideas.
After putting into practice what I have explained in this report and researching some keywords, I have collected a list of sub-niches and micro-niches in the beauty niche that can do a great online business.
I personally recommend focusing on sub-niches or micro-niches where trends are steady even though the volume is not high since they probably will be the ones with fewer competitors—that is why niche blogging is so powerful. If you find good enough keywords, you will monetize more easily and faster.
Lastly, what makes a profitable niche is the commercial value behind the keywords you choose. So if you just choose keywords without commercial value which are more informational, you might struggle to generate an income (although you can still do it.)
You will also need to do thorough niche keyword research and develop a list of keywords and then plan your content creation strategy thoroughly if you want to succeed.
Sub-Niche: Makeup.
Micro-niche ideas:
- Makeup brushes
- Makeup kit
- Liquid makeup
Interest by regions:
Recommended monetization methods:
Sub-Niche: Skincare.
Micro-niche ideas:
- Sustainable skincare
- Skincare routines
- Skincare supplements
Interest by regions:
Recommended monetization methods:
Sub-Niche: Facial Treatment.
Micro-niche ideas:
- Facial treatment for men
- Facial treatment at home
- Facial treatment for acne
Interest by regions:
Recommended monetization methods:
Sub-Niche: Natural Beauty.
Micro-niche ideas:
- Natural beauty tips
- Natural beauty products
- Natural beauty look
Interest by regions:
Recommended monetization methods:
Sub-Niche: Hair Styles.
Micro-niche ideas:
- Hair style ideas
- Hair style for men
- Hair style for short hair
Interest by regions:
Recommended monetization methods:
Want More? 50 Best beauty niche ideas for less competition
- Organic and natural skincare
- Cruelty-free and vegan cosmetics
- Men’s grooming and skincare
- K-beauty (Korean beauty products)
- Luxury beauty and high-end cosmetics
- Clean beauty and non-toxic products
- Anti-aging skincare
- Acne treatment and prevention
- Ethnic beauty and multicultural products
- Ayurvedic beauty and wellness
- Sensitive skin care
- Hair loss treatments and solutions
- Nail art and nail care
- Beauty supplements and ingestible beauty
- Beauty tools and gadgets
- Sustainable and eco-friendly beauty
- Teen skincare and cosmetics
- Bridal beauty and wedding makeup
- Subscription boxes for beauty products
- Maternity and postpartum beauty products
- Dermatologist-recommended skincare
- Professional-grade skincare and treatments
- Beauty for mature women
- Male grooming accessories and products
- Sun protection and SPF products
- Makeup for people with disabilities
- Aromatherapy and essential oils
- Natural and organic haircare
- Beard care and grooming
- Lip care and treatments
- Halal beauty products
- Body positivity and inclusive beauty
- Post-surgery skincare and makeup
- Makeup for sensitive eyes
- Vegan haircare products
- Handmade and artisanal beauty products
- Hair extensions and wigs
- Foot care and pedicure products
- Trendy and unique nail polish colors
- Haircare for curly and textured hair
- Beauty for travelers and on-the-go products
- Gender-neutral beauty and grooming
- Scalp treatments and care
- Beauty for cancer patients and survivors
- Aesthetician-approved skincare
- Haircare for fine or thinning hair
- Natural deodorants and antiperspirants
- Korean sheet masks
- Customizable makeup palettes
- Non-surgical face-lift alternatives
FAQ
Need help with your digital marketing strategy?
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Recommended Resources:
Now it’s your turn!
Did you already find your Beauty niche?
The beauty industry can be extremely competitive. I suggest you focus on some of the micro-niches ideas in this post to increase your chances of succeeding.
Going sub-niche or micro-niche, you might have fewer customers, but your audience will be most likely to find you. This will also help you grow your website authority faster and start making money quicker!
If you have any questions leave a comment below.
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