Are you looking for an honest ConvertKit review with all pros and cons?
Then you are in the right place.
I have been using ConvertKit for a few years now, so all the information I am going to provide you here is first hand.
In this post, I am going to show how ConvertKit performs, who is best for, and if it is worth it.
Let’s dive in!
*Disclosure: I only recommend products I would use myself and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
ConvertKit review at a glance
ConvertKit is a complete email marketing solution that is aimed at bloggers and new writers. It offers excellent subscriber management, segmentation, and form building capability. On the other hand, the email editor is pretty basic and limited.
The free plan offers the opportunity to get familiar with the interface and you can build unlimited landing pages or opt-in forms to start growing your audience.
ConvertKit Pros and Cons
What Is ConvertKit?
ConvertKit is a full-featured email service provider.
Because of its powerful marketing automation, segmentation, and ease of use, it’s one of the fastest-growing email marketing companies.
It also features customizable sign-up forms and landing pages to help with converting readers into subscribers.
Also, it makes it easy to run your business in auto mode with automation emails.
Why you need an email marketing tool?
Email generates an average of $42 for every $1 spent, which represents one of the highest sources of ROI.
Creating a solid email marketing strategy helps you reach and connect with your target audience. This, will increase your audience engagement and ultimately your sales.
All you need is good email marketing software- A tool with the right features which adapts to your business and no the other way around.
In this ConvertKit review, you are about to find out if this is your tool or it is not.
Lastly, I suggest you take a look at why email marketing is important for your business.
In this section, I am going to show you the different features ConvertKit offers and how you can benefit from using them.
This will allow you to see and manage your list of subscribers.
Some interesting information you can find and analyze in this section is:
- Total number of subscribers
- Purchases they might have done from your products
- Average open rate
- Average click rate
You can also perform bulk actions like tag subscribers with a same interest and segment them into personalized sequences.
You can even see the sequences they are subscribed to, if they have opened emails or not, and more information.
Sign Up Forms.
With the sign-up forms, you can collect email list subscribers on your website.
You can easily embed these forms on your blog posts and can customize them.
What works great to convert readers, is to provide value delivering free downloads after they sign up. I will show you how to do this later.
You can create landing pages to convert your readers into customers with pre-made templates.
In just a few minutes you can create a landing page to attract potential customers to your products or services.
Deliver Free Downloads
Have you ever wondered- How do I send a free pdf to my email subscribers? With ConvertKit you can do this in seconds.
In exchange for their email address, offer your readers a free automatic download through your opt-in form or landing page.
You can choose to redirect them to a specific URL or to give them the option to download a file.
It allows you to write simple but powerful emails.
Sending simply designed emails increases the chances of landing in your subscriber’s inbox.
Although the email design templates lack visual design options, it is easy to edit and personalize.
Sell Digital Products .
Create sales pages (or add a ‘buy now’ button to your website) and automatically deliver your digital products.
That easy, no extra integrations needed.
Sales Funnel Automation.
Probably my favorite of all.
You just need to create an email sequence once and set up how and when you want to deliver it.
It offers several different triggers and actions. Simply select a trigger and then decide what happens next.
For example, when a reader signs up for a form, you can tag them and send an email sequence related to the topic he signed up for.
This will engage your subscribers and prepare them to make a purchase. Then pitch your product or service at the right time and run the funnel in auto mode.
ConvertKit offers about 80 integrations so you can connect to your favorite tools.
Then you can set up automation based on how you use these services.
2. Easy of use.
Now we have seen the features, it is time to test each of them.
In this section, I am going to test how easy is to use ConvertKit.
When I click on the “Subscribers” tab on the top, I can already find all the key info:
And if I scroll down, I can see some more information like analytics and individual subscribers.
Also, from this screen I can create tags and segment subscribers individually or in bulk.
Pretty straight forward.
Sign up forms and landing pages.
Sign up forms and landing pages are under the same tab.
When clicking the top bar on “landing pages & forms” I just need to choose which one I want to create.
For this example, I am going to create a form.
Then, I just need to select the format I want:
Next, I need to choose a template:
It is veryeasy to customize the templates with the panel on the right:
Simple and elegant.
Finally, to embed the form, I just need to click the “embed” tab and select how I want to embed it:
As you can see, the process is really easy even for beginners.
Deliver Free Downloads.
Inside the forms and landing page settings, I can decide what to do once someone subscribes.
Depending on the selected form or landing page, there are different options- I just need to select what to do when someones subscribe from the general tab and where to display the form.
But what is interesting here is the incentive tab. From here I can deliver a download to my subscribers.
I could do that either by setting a custom URL, or clicking on “Download” and choosing the file I want.
And as easy and fast as that, is how I created a form that delivers a pdf (or any other file) to my subscribers.
Again, straight and easy.
The email designer is what I use to send broadcast emails or sequences to my audience.
To send a simple email, I just need to go to Broadcast > New Broadcast.
Then I just need follow 3 steps.
First, select who will receive it.
Second, I create the email content- The editor is simple and easy to use. You can insert text, images, videos, code, etc.
Although it does not have any fancy design items, it makes the job pretty good and fast.
Third, I can see a preview of the email before I send it.
I can even choose to send immediately or schedule for any other day and time.
As you can see, the process is again painless.
Sell Digital Products.
Selling your own products directly with ConvertKit is one of the most powerful features.
And again, they made it fairly easy for you to create it.
In this case, I am clicking on “Products” in the menu bar. Then I’ll be able to create a product and set up a payment.
To create the product all I need to do is:
- Include product details.
- Define if I am selling a digital product or a service.
- And set up the URL for my product or service.
Once done, I can access the product info information.
Also, I can customize the checkout, confirmation, and receipt email with the tabs at the top.
Next, I just need to set up payments and it will connect with Stripe.
Once it is done, I can start selling my own products on your newsletter and email sequences.
Powerful, simple, and sweet.
Sales Funnel Automation.
Automations is where the magic happens.
Normally, to set up automations you first need to create a sequence.
A sequence would be composed of several emails.
The process is pretty straight forward: Sequences > Create New Sequence, and this is what I see:
Here I can edit each email of the sequence individually.
First, I will create my email content and set up when to send it. By clicking on add email, I can add more emails to the same sequence.
Finally, by clicking on “settings” I can control the parameters of the whole sequence. Like which days I want to work, at what time, etc.
Once my sequence is ready, I can create an automation. On the top bar, I now click on automation > new automation > create automation.
I can use automation templates or create them from scratch.
This is one I have created for re-engaging cold subscribers and delete the ones who do not open my emails:
I can easily control the variables to jump from one step to another:
So the possibilities are endless!
You can get more ideas on how to build email funnels here.
3. Email Deliverability.
Email deliverability can really make or break an email marketing campaign.
It is important to keep subscribers engaged and build a good reputation so your numbers don’t fall. But still, deliverability is marked by your email service provider.
ConvertKit offers deliverability reports, and most of the time they hit over 90%. Here you can learn more and see the deliverability reports month to month
This only proves that email deliverability with ConvertKit is pretty good.
In my experience, their support is fairly fast and helpful.
Most of the time, I will get an answer within 24h.
You can contact support via ticket (email) or with the built-in chat.
Additionally, they also provide plenty of useful tutorials.
What is great about ConvertKit is that you can use the free plan and check if it works for you.
It will allow you to build your email list with powerful features.
Also, the plan’s price will increase as you increase the subscriber amount.
For example, if I change the slider to 25,000, it goes up to $199 per month.
Compared to other tools, the creator plan might look expensive. But again, it provides some features that others don’t.
Alternatives- Is ConvertKit right for you?
If you are a blogger, ConvertKit might be the best choice.
It is a powerful tool that gets the job done with ease.
If you’re a marketer, you still can make good use of ConvertKit.
However, there might be better choices for marketers like GetResponse. GetResponse is a great email service provider, especially for eCommerce sites.
In fact, it has been designed specifically for marketers and online creators. So if your niche fall in one of these, I suggest you check GetResponse and try the free plan.
You can also check the 7 cheapest email marketing services to see some other good alternatives.
ConvertKit Review: Is it really worth the money?
With a free plan available to try the interface and functionality, I’d definitively say it is worth trying.
The free plan is powerful enough for new bloggers, and provide the chance to see how it works for more experienced bloggers.
Nathan Barry developed this email marketing software program with bloggers and authors in mind. So if you fall into these categories, go for it.
I hope you find this ConvertKit review useful.
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