10+ Best Shopify Niches in 2023 (+ Best Products To Sell.) - The Niche Guru

10+ Best Shopify Niches in 2023 (+ Best Products To Sell.)

best shopify niches feature image

Are you looking for the best Shopify niches to create your online store?

There is no doubt that e-commerce is booming, so you’ll have to be crazy not to jump on this train and start benefiting from this fever.

However, not every niche is profitable; Some might not have enough interest, and some might be too competitive.

In this post, I will show you the top Shopify niches to start your own online store and some of the best products to sell based on Amazon’s best sellers.

Let’s dive in!

*Disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

What Is A Niche Store?

An online niche store is a shop that focuses on selling a narrow range of products.

When you create a niche store, all the products should be totally related to your selected niche—the more niche-specific, the better.

For instance, if you create a dropshipping store about dog food, the products offered in your store should be things like organic dog food, dry food for dogs, wet food for dogs, grain-free dog food, etc. You get the idea.

Just Food For Dogs is an excellent example of a niche dropshipping business; As the name suggests, they are totally focused on selling different kinds of food for dogs. Moreover, they have a blog to educate their audience. This is a wonderful way also to redirect readers to your shop.

The 13 Best Shopify Niches To start your own Online Store

Now let’s get started with the list containing the best Shopify niches in 2023 to create your online store:

1. Beard Products.

beard products trend

Beard products are probably one of the most popular e-commerce niches for men’s grooming during the last few years.

Most products are small, affordable, and easy to ship. Moreover, if your products are good, you are likely to receive monthly orders since products like beard oil and beard balm come in small doses and are easy to run out quickly.

Some good beard product ideas could be:

  • Beard balm
  • Beard oil
  • Beard conditioner
  • Beard brush
  • Beard shampoo
Shopify store example: Big Beard Balm.

2. Minimalist Jewelry.

Minimalist Jewelry trend

Minimalist jewelry is presumably one of the most common Shopify niches. As you can see from the trend above, it is mostly a stable trend.

Some of the best niche Shopify stores sell Jewelry for a reason. The products are easier to manage and ship. Jewels are already great products for any Shopify store, but minimalist jewelry makes it even easier. Also, there is a great variety of products to choose from, and the margin can be quite good.

Some minimalist jewelry product ideas could be:

  • Pendant necklace
  • Necklace holder
  • Earrings
  • Bracelets
  • Rings
Shopify store example: Simple And Dainty.

3. Eco-friendly Products.

eco friendly products trends

One of the latest eCommerce trends is the growing environmental conscience. Buyers seem more committed to the planet, and they search for eco-friendly products that would align with their sustainable lifestyle.

This ‘Green Market’ is targeted at environmentally-friendly shoppers. And the good news is that still has low competition.

Also, by selling eco-friendly products, you not only help to preserve the planet but also can step into this rising market.

Some eco-friendly product ideas could be:

eco friendly products ideas
  • Eco friendly kitchen sponge
  • Bamboo toothbrushes
  • Reusable make up remover pads
  • Biodegradable trashbags
  • Bamboo towels
Shopify store example: Eco Roots.

4. Pet Products.

pet products

Who does not love pets, right?

Pets products are a popular Shopify niche since the number of people with pets only seems to grow. Also, pet owners always look for the welfare of their little fellas and are more than willing to spend money on them. This goes from their food which they’ll need recurrently, to toys and other accessories.

I suggest you check my pet niches report to get some more ideas.

Some pet product ideas could be:

pet products
  • Outdoor heated pet bed
  • Organic food
  • Pet odor exterminator
  • Hair remover brush
  • Food bowls
Shopify store example: Petco.

5. Home office equipment.

home office equipment

During the last years, digital nomads and remote jobs have been on the rise. If you add the Covid-19 restrictions, which made working from home mandatory for most of the population, home office equipment’s demand suffered a peak.

And the thing is that remote work doesn’t seem to be going anywhere any time soon. A recent survey revealed that around 74% of companies intend to keep at least some of their workforce remote after the pandemic is over. So this might be a great time to get into the home office equipment niche

Some home office product ideas could be:

home office products
  • Foot rest
  • Mouse pads
  • Wireless keyboard and mouse
  • Wifi range extender
  • Bluetooth speaker phone
  • Wireless printer
Shopify store example: Herman Miller.

6. Travel Accessories.

Travel Accessories

Travel accessories have always been terrific products to sell on a Shopify store. Travel does not need to be limited to international travel by plane; it can also be domestic travel trips. It is all about finding your ideal Shopify niche and exploiting it.

It is true that Covid had an impact on this trend, which is slowly recovering, but the interest over time has always been huge.

Moreover, you can niche down and find many alternatives for this niche like ‘travel accessories for car’, or ‘travel accessories for men.’

Check my tourism niche report to learn more about travel trends and niche ideas.

Some travel product ideas could be:

travel products
  • Toiletry travel bag
  • Portable travel toothbrush
  • Silicone travel bottles
  • Luggage lock
  • Luggage scale
Shopify store example: The Travel Store.

7. Mobile Gaming accessories.

mobile gaming accessories

Mobile gaming accessories is your niche if you are looking for a Shopify niche that has not exploded yet but is on its way..

This niche is slowly growing in interest over time and is going to be huge. If you think about it, mobiles and devices keep evolving to be more portable and comfortable for users, making this niche market full of opportunities for sellers.

Some mobile gaming product ideas could be:

mobile gaming proudcts
  • Finger thumb sleeves
  • Screen magnifier
  • Mobile game controller
  • Wireless gaming earbuds
Shopify store example: Razer.

8. Home Security Cameras.

home security cameras

As technology evolves, new niche opportunities arise. For example, home security cameras have always been a very profitable niche market; however, providers needed to provide also installation.

The new home security camera systems do not require complicated installation other than plugging in your camera and testing it yourself. Moreover, these systems are very portable and affordable, making them great items for any Shopify store.

Some home security camera product ideas could be:

home security products

  • Weather-resistant security cameras
  • Wifi cameras for pets
  • Night vision camera
Shopify store example: Lorex.

9. Coffee accessories.

coffee accessories trend

The global coffee market was valued at USD 102.02 billion in 2020, and it is projected to reach a CAGR of 4.28% during the forecast period of 2022-2026. Do you need any more insights as to why your Shopify niche store should be within this niche?

Moreover, coffee accessories also make an original gift for coffee lovers, and marketers with e-commerce stores in this niche know this. So good taste in the products you push to your store is mandatory to succeed in this booming market.

Some coffee product ideas could be:

coffee accesories
  • Iced coffee maker
  • Coffee mug warmer
  • Coffee storage container
  • Coffee pod carousel
  • Insulated coffee glass
Shopify store example: Whole Latte Love

10. Women’s backpacks.

women backpacks

Backpacks have been such a popular item for online stores. According to Statista, backpack sales will increase from USD19.1 billion by 2022 to USD 22.5 billion in 2023. So you want to make sure you tap into this niche to get your share and even niche down into some less competitive niches if required.

Some women’s backpack product ideas could be:

womens backpack products
  • Women backpack for college
  • Women backpack for travel
  • Women backpack for laptops
  • Women backpack purse
Shopify store example: Sherpani.

11. Women’s underwear

woman underwear

Women’s underwear is another popular e-commerce niche that can work very well in Shopify. As you can observe from the trend above is a stable trend that keeps growing over time.

Sure, big brands dominate generic clothing, but there are not many niche stores specializing in specific women’s underwear. So this could be a great Shopify niche store opportunity.

Some women underwear product ideas could be:

  • Microfiber panties
  • Anti-odor underwear
  • Plus size underwear
  • High waist underwear
Shopify store example: Negative Underwear.

12. Temporary Tattoos.

temporary tattoos

As you can see from the graphic trend, temporary tattoos can be popular products that can be very easy to sell. They are one of those niche products with a good enough audience and are not too competitive (yet.)

You might not make a huge profit with them, but like all temporary and replaceable items, you could also create a membership section and ship monthly temporary tattoos to your subscribers. This will provide you with a more steady income.

Some temporary tattoos product ideas could be:

  • Full arm temporary tattoos
  • Temporary tattoo marker
  • Temporary tattoos for kids
Shopify store example: Tttatto

13. Kombucha

The Kombucha niche is without a doubt one of the “greatest hits” of the century. This fermented tea has proved to offer several benefits for health and is gaining fans per day.

Since this is a relatively new product, there is still room for new marketers who want to make a profit in this ever-growing niche.

Some kombucha product ideas could be:

  • Organic kombucha tea
  • Kombucha tabs
  • Kombucha starter kit
Shopify store example: The Kombucha Shop

How to create a Shopify niche store.

Creating a Shopify niche store is not complicated. And the good thing is that you can create a free Shopify account that includes hosting, so you don’t need to worry about anything else.

Step #1.  Find your niche. First, you should find a profitable niche without much competence. I suggest you read my niche research hub to learn how to find your niche and to get some ideas.

Step #2. Create your Shopify account. Creating a Shopify store is fairly simple. You just need to click here to create a free account and fill in the information you are asked for.

Step #3. Add the products you want to sell. In your new Shopify store, go to Products > Add product to create your first product listing. I suggest you use apps like Spocket to find the best products to sell.

add a product in shopify

Step #4. Create the key pages for your store. You’ll need more than just products when you create your own online shopping website. It needs to help shoppers understand your business, give them reasons to trust you, and make other essential details available to customers who are looking for them.

To create new pages, you just need to go under Online Store > Pages.

Step #5. Customize your Shopify store. Now that you got some products in your store and some pages ready to go, it’s time to head over to Online Store > Themes in Shopify and choose a theme according to your brand and voice.

Under the theme settings, you can also customize fonts, colors, and some other settings for your store.

Step #6. Set up shipping. This might sound complex; however, Shopify handles this beautifully, and you just need to select what adapts best to you.

You can implement your shipping strategy under Settings > Shipping in Shopify. Here, you’ll be able to create shipping zones where you can set your rates for shipping to customers in certain countries and much more.

Step #7. Set up taxes. Shopify will help you automatically handle most tax calculations using default sales tax rates around the world.

You can override the default tax settings if there are specific requirements for your region, such as taxes for specific products or for shipping. Go to Settings > Taxes in Shopify to set up your tax regions. Here you can edit the default rates if you like or apply overrides if specific conditions apply in your region or to your products. 

Step #8. Set up payments. Next, you need to decide how your store will accept payments and how you will get paid.

To do that, head to Settings > Payments and set up your payment provider. Shopify makes it easy to start accepting all major forms of payment with Shopify Payments.

You can also choose from over 100 third-party payment providers here or offer your customers additional payment options, such as PayPal.

Step #9. Launch your Shopify niche store. Now your niche store is ready, you will need to attract potential customers to start making sales.

These are some methods you can use to start driving traffic to your site:

  • Optimize your site for search engine optimization (SEO.) This will help you drive organic traffic to your store.
  • Use paid advertising to start driving traffic while your site gets some traction.
  • Use email marketing to convert leads and nurture them. This will be very helpful not only to send visits to your shop but also to generate sales.
  • Use video marketing to create short but engaging videos people that users will be willing to share on their social media platforms. You can do this easily by hiring a freelancer on Fiverr.
  • Stay active on social media and present your products in a visual and practical way. The more posts you create, the higher the chances people find you.

Lastly, I suggest you check the best niches for Shopify dropshipping to make your seller experience even easier.


These are some of the best Shopify niches to start an online business.

I suggest you check the Shopify store samples provided in this post to learn how these sites drive traffic and sales to their shops so you can implement the same strategy.

Moreover, these niches work great with the drop servicing business model. So you can create a killer combo business!

Now it is your turn!

Which is your favorite Shopify niche store of all?

Leave a comment with your answer below.


Discover the 13 best Shopify niches to create your own online store and start selling from today! Includes a guide to start your Shopify store, best products to sell and more! #Shopify #ShhopifyStore #ecommerce #ecommerceideas
Want to start an online business? Discover the best niches for Shopify and create a powerful ecommerce business with the best products to sell and start making money online from today. #ecommercebusiness #shopify #onlinestore

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