Finance Niche Report: 50+ Niche Ideas, Trends & Tips - The Niche Guru

Finance Niche Report: 50+ Niche Ideas, Trends & Tips.

In this report, you will learn:

– Market trends
– How to pick a profitable niche idea
– How to make money in this niche
– Sub niche and micro niche ideas
– And more!

Section 1.

Finance Niche Market.

In this section, you will learn some market insights.

Niche Market

A niche market, in the context of finance, is a specialized segment of the broader market where specific products or services cater to particular needs and preferences. By carving out a finance niche, advisors can offer tailored solutions to a select group of clients whose financial situations and goals demand specialized expertise.

There are several defining characteristics that stand out in this market:

  1. Targeted Clientele: The finance niche market is distinguished by serving a specific demographic, profession, or community with unique financial needs.
  2. Specialized Knowledge: Operating within a finance niche necessitates a deep understanding of the nuanced financial challenges and opportunities relevant to the niche clientele.
  3. Tailored Solutions: The products and services offered in a finance niche are designed to directly address the distinct requirements of the niche market, offering personalization that broad-market strategies often lack.

By focusing on these aspects, you can more effectively engage with and serve clients within your chosen finance niches, delivering value through targeted and informed financial guidance.

Also, the global finance market is experiencing significant transformation, with the fintech sector leading the charge in reshaping how financial services are delivered and consumed. The rise of alternative finance, which includes crowdfunding, peer-to-peer lending, and online platforms, has been a key driver in this evolution. The Global Alternative Finance Market Benchmarking Report reveals that this sector is not only burgeoning but also diversifying, offering new opportunities for investors and businesses alike.

Technavio has announced its latest market research report titled Global Structured Finance Market 2024-2028

Within the finance niche market, there are several key segments including personal finance, corporate finance, and investment services. Fintech innovations have particularly thrived in markets where traditional financial systems were less developed, as noted by the Bank for International Settlements. This has led to increased access to financial services and has opened up new avenues for growth in underserved markets.

Lastly, social media’s role in the finance niche cannot be overstated, with platforms enabling firms to engage directly with consumers, provide personalized services, and enhance brand visibility. The digital transformation of financial services has also led to a more inclusive financial ecosystem, where technology creates profound changes in the landscape and increases access to financial services (IMF eLibrary). These trends indicate a dynamic and rapidly evolving finance niche market that presents a wealth of opportunities for savvy financial professionals and institutions.

To conclude, I suggest reading what a niche market is and how to take advantage of it.

Section 2.

Finance Niche trend.

In this section, I will analyze the current trends in this niche.

Niche Trends

Market niche trends can help you identify how a market is doing. In addition, they allow you to see the interest in a certain topic over time.

When analyzing trends, it is vital to study the interest over time. If the interest fluctuates a lot with periods going doing to zero, then you want to stay away from that niche (unless is a new trend that is just starting.) However, if the trend is stable or is growing, it could be a good sign. There are some other factors to consider as well, but I’ll cover them later.

To analyze trends in the finance niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:

  • When you search for terms, it will show matches for all the words in a query.
  • When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.

Topics‘ can be great for finding out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that are worth pursuing. Then, you should use ‘search terms’ as the first step toward content creation. This will help you understand if it is worth creating content on a given term based on current trends.

For this report, I am analyzing the topic ‘Finance.’ Then, I have set the location to the US and filtered by the past five years.

As you can see, this niche presents a very stable trend with great interest over time.

finance trend graphic

By looking at this graph, one could think that a fashion business could work based on the trend numbers. However, to avoid fierce competition in this niche, you should niche down and find sub-niche and micro-niche ideas.

So how do you find profitable sub-niche and micro-niche ideas? With proper niche research.

But we’ll get into that in the following sections. Just bear with me. For now, you can read in this post all the advantages of niche marketing.

Current Market Trends

The rise of investing as a sub-niche has captured my attention. This area is not only about traditional stocks and bonds anymore; it has expanded to include cryptocurrencies and robo-advisors. From my observation, despite a competitive space, there’s still a growing interest in educational content that demystifies investment options for the average person, as illustrated by numerous finance blogs and digital platforms.

Furthermore, sustainability in investments and spending is a trend I’ve noticed gathering steam. Financial products and strategies that heed environmental, social, and governance (ESG) criteria demonstrate a powerful shift in where consumers are directing their money. They seek advice on not just saving on utility bills but also making ethical investment choices that align with their values.

On the technology front, there’s been a noticeable trend towards digital wallets and contactless payments, a movement accelerated by the global pandemic.

Section 3.

How to Find Niche Ideas.

Learn how to find a niche step by step.

How To Pick A  Profitable Sub-Niche In Health And Wellness

There are many methods you can use to find out exciting sub-niches ideas. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then, you can use Google Trend to validate your plan.

This is how to do it:

Step #1. Head to Wikipedia, and in the search bar, type your niche keyword and hit search.

finance search in Wikipedia

Step #2. Skim the page for sub-niche ideas. You’ll be able to find plenty of fashion-related keywords along with the Wikipedia page. Some places where to look include the table of contents, the content itself, and the “see also” section at the bottom.

Step #3. Next, you can complete these sub-niche ideas with Google Search. Head to and enter some of your niche keywords. Google will instantly suggest some sub-niches for you.

You can even keep niching them down as you type.

This is a very effective and easy trick to find sub-niche and micro-niche ideas quickly.

Step #4. Lastly, use Google Trends to validate your niche idea. Following this example, I will check “financial accounting.

The graphic below shows how this trend is increasing over time, which proves it could be a great option.

financial accounting niche trend graphic

Normally, the higher the interest over time, the higher the competence as well. So, it is vital to find a sub-niche or micro-niche in the sweet spot between search volume and commercial value. I suggest you check micro niche blogging in 10 practical steps to overcome this issue.

Lastly, note that trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent or limited. So do not drop ideas only because trends show low numbers. If the trend’s interest is exponentially growing and it gets stable, it is probably worth pursuing.

Section 4.

Finance niche competition.

In this section, you will learn how competitive this niche is and its opportunities.

Health And Wellness Niche Competition.

The first step in standing out in the finance niche is to analyze your competitors effectively. It’s vital to know who is already excelling and their strategies for attracting and retaining customers.

Identifying Key Players

To begin with, create a list of key players in the finance niche. These entities include top financial advisors, investment firms, and educational blogs that provide financial guidance. For example, within the retirement planning sub-niche, some advisors have distinguished themselves by tailoring services to individuals close to retirement age. Remember to look beyond the obvious choices; entities like niche financial news outlets can also provide valuable insights into market trends and demands.

Assessing Competitive Strategies

After identifying the key players, carefully assess their competitive strategies. This involves understanding the services they offer, their marketing techniques, customer engagement approaches, and differentiation points. For instance, an advisory firm might be excelling because of its deep-level expertise in high-growth products, as discussed in an article on Forbes. They may use targeted content that speaks directly to a select audience, enabling a stronger connection and higher market penetration.

By understanding these strategies, I can benchmark against the top performers in the finance niche and identify opportunities for differentiation or improvement in my own approach.

Keyword Research

To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.

For this section, I will use SE Ranking, which provides a 14-day trial so you can do the same. You can refer to my niche keyword research post for more details.

For this example, I will check the competence for: ‘financial accounting

To have an idea about the overall competition in this niche, we’ll look for this exact term with the SEO tool. I have checked this keyword for the US market.

using SE ranking tool to find keywords

As you can see from the image, this term difficulty is “doable” with 9.9k monthly searches, which is a great number in terms of search volume.

But what does this information really means?

This initial search is just to have a quick overview of the potential market regarding search volume (interest) and the difficulty. By checking the exact niche keyword, you can quickly learn how competitive a term is and also about the audience size. Ultimately, you need to check your niche competitors in detail to understand your direct competitors better.

Finding less competitive keywords.

Once you have checked your niche competitors and assessed the competence level, you can easily find profitable niche keywords with low competition with a few tweaks:

Step #1. Search for your niche keyword. For this example, I’ll stick to ‘financial accounting.’

Step #2. Scroll down to the section keyword ideas, then click on “view detailed report” on similar keywords. You can also use the related keywords for this step and to get more and different ideas.

Step #3. Click on ‘filter‘ and set the values you want. In my case, I want something with a search volume over 100 and difficulty under 30, especially for new websites. Then click on ‘Apply filters.’

Step #4. Now you should have a great list of keywords with low competence you could target to get some traction into this niche

Looking at this example and the keywords found, you could easily assess if you can find enough topics to create a profitable business in this niche.

In summary, this list shows that with the right keywords, you could create a profitable niche website even in a competitive niche. You just need to find those less competitive terms.


Section 5.

How to make money with the Finance niche.

In this section, you will learn different ways to monetize this niche.

how to make money with health and wellness niche

There are several ways you can monetize your website. But what works best is to adapt your strategy to the user intent. The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.

I suggest you check this post about niche blogging to learn how to create a niche website step by step
and monetize it.

1. Provide a service.

Services can be a lucrative way to monetize any website.

Depending on your selected niche, some services might work better than others. For instance, subscription services can be a good option. A subscription model ensures a steady
income stream. You can offer premium content, newsletters, or exclusive market insights for a
recurring fee.

Also, some of the services might be presential, but you could deliver many others online. You just need
a platform like HeySummit with registration and ticketing. This is probably the easiest and most
effective method to run online events with all of the customization and flexibility you need to provide
an exceptional experience for your audience.


2. Create a product.

Creating a digital product is one of the most popular solutions to start monetizing this niche.

Some products you could create are:

  • Niche-specific products to solve your audience’s problems. An app for finance control, courses
  • for specific activities, etc.
  • Ebooks. This is one of the resources most used by many bloggers. Ebooks are relatively fast to create and can make you some extra money. Ebooks can contain tips, training, or anything that will help your audience. For this, I suggest you check Designrr– This incredible tool will allow you to create stunning ebooks in 2 minutes.
  • Videos/Podcasts. You could also create videos or podcasts about specific topics, which you could sell individually or with a subscription. My personal recommendation is InVideo for video creation since it allows you to create professional videos in no time, even if you have no experience. For podcasts, Buzzsprout is the most popular solution.

When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.


3. Subscriptions & Memberships.

Subscriptions and memberships can make a great alternative to monetize your website.

Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to subscribers, and things like that.

Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering relevant content in the form of a magazine, weekly videos, or something valuable to your readers.

You can also provide exclusive access to your videos or podcast to your subscribers. And the best thing is that you simply need a plugin like MemberMouse to create subscriptions and memberships effortlessly.

4. Display ads.

Ads used to be one of the most common ways to monetize websites. However, there are some downsides with them:

  • You need a lot of traffic to make good money.
  • The user experience can not be as good.
  • Most people use ad blockers these days.

Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense,, VigLink, etc.

In any case, you could place ads just for extra income rather than the primary source of income.

I suggest you check the best adsense niches for more info.

5. affiliate marketing.

This is my favorite method to make money online in any niche.

Affiliate marketing might need some time and traffic to get traction, but you will earn a passive income when it does.

All you need to do is to sign up for the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.


Section 6.

Finance sub-niche and micro-niche ideas.

In this section, I will provide you with some profitable niche ideas.

Health And Wellness Sub-Niches And Micro-Niches Ideas

After putting into practice what I have explained in this report and researching some keywords, I have collected a list of sub-niches and micro-niches that can do a great online business.

I personally recommend focusing on niches where trends are steady even though the volume is not high since they probably will be the ones with fewer competitors—that is why niche blogging is so powerful. If you find good enough keywords, you will monetize more easily and faster.

Lastly, what makes a profitable niche is the commercial value behind the keywords you choose. So if you just choose keywords without commercial value which are more informational, you might struggle to generate an income (although you can still do it.)

You will also need to do thorough niche keyword research and develop a list of keywords and then plan your content creation strategy thoroughly if you want to succeed.

Sub-Niche: Financial Accounting.

financial accounting trend

Micro-niche ideas:

  • Small business accounting
  • Nonprofit accounting
  • International accounting

Recommended monetization methods:

Subscription/ membership
Ads/ Sponsorships
Service provider

Sub-Niche: Personal Finance Management

personal finance management

Micro-niche ideas:

  • Retirement Planning
  • Investing for Beginners
  • Debt Elimination

Recommended monetization methods:

Subscription/ membership
Ads/ Sponsorships
Service provider

Sub-Niche: Cryptocurrency investment

Micro-niche ideas:

  • Bitcoin investment
  • Decentralized Finance
  • Crypto regulation

Recommended monetization methods:

Youtube Channel
Ads/ Sponsorship
Affiliate marketing.

Want More? 50 Finance Ideas For Less Competition

  1. Budgeting for Single Parents
  2. Financial Planning for Recent Immigrants
  3. Investment Strategies for Expatriates
  4. Retirement Savings for Late Starters
  5. College Savings Plans for Grandparents
  6. Debt Management for Military Families
  7. Financial Literacy for High School Students
  8. Personal Finance for Freelance Artists
  9. Money Management for Gig Economy Workers
  10. Financial Independence for Women
  11. Sustainable Investing Principles
  12. Tax Planning for Digital Nomads
  13. Estate Planning for Blended Families
  14. Saving Strategies for Seasonal Workers
  15. Credit Building for New Entrepreneurs
  16. Financial Planning for Pet Owners
  17. Health Savings Account Strategies
  18. Wealth Management for Young Professionals
  19. Budget Travel and Finance Management
  20. Financial Strategies for Chronic Illness
  21. Investing in Green Technology
  22. Financial Guidance for Divorce Recovery
  23. Savings Tips for Small Town Residents
  24. Emergency Fund Building Tactics
  25. Real Estate Investment for Beginners
  26. Side Hustle Financial Planning
  27. Financial Education for Couples
  28. Crowdfunding Investment Analysis
  29. Insurance Planning for Young Adults
  30. Cryptocurrency for Social Impact
  31. Impact Investing in Developing Countries
  32. Financial Planning for Parents of Special Needs Children
  33. Money Management for Retirees Abroad
  34. Budgeting for Eco-Friendly Living
  35. Financial Recovery After Bankruptcy
  36. Wealth Accumulation for Minorities
  37. Financial Strategies for Temp Workers
  38. Personal Finance for Non-Profit Employees
  39. Investment Basics for Rural Residents
  40. Managing Finances During Career Transition
  41. Passive Income Strategies for Busy People
  42. Budgeting Tips for Large Families
  43. Financial Planning for Foster and Adoptive Parents
  44. Saving and Investing for Indigenous Peoples
  45. Wealth Building for First-Generation College Students
  46. Financial Guidance for LGBTQ+ Community
  47. Budgeting After Significant Weight Loss or Health Changes
  48. Financial Management for Home-Based Businesses
  49. Investment Planning for Climate Change Adaptation
  50. Retirement Planning for Artists and Creatives

Need help with your digital marketing strategy?

Let me help you to increase your site traffic with Niche SEO optimizations.

Now it’s your turn!​

Did you already find your Finance niche?

The finance market is one of the most competitive. So I suggest you focus on micro-niches to increase your chances of succeeding.

Going sub-niche or micro-niche, you might have fewer customers, but your audience will be most likely to find you. This will also help you grow your website authority faster and start making money quicker!

If you have any questions leave a comment below.

niche research done


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