Top 13 Trending Niches in 2024: What's Hot and Profitable? - The Niche Guru

Top 13 Trending Niches in 2024: What’s Hot and Profitable?

niche trends in 2024

I’ve spotted a trend that’s too significant to ignore: the profitable niche landscape is evolving rapidly. Last year, we witnessed the rise of unexpected market leaders, transforming the business terrain. Staying ahead in this dynamic environment is a real challenge. With the digital economy poised to reach a whopping $6.3 trillion by 2024, selecting the right niche is crucial for your success.

Now, picture yourself capitalizing on a niche that’s on an upward trajectory. The impact on your business or investment portfolio could be transformative. That’s why I’ve dug into market trends, consumer behaviors, and economic forecasts to present you with the top trending niches in 2024. These potentially profitable niches are your key to unlocking what’s hot and profitable. Are you ready to discover them with me? Let’s get started.

When I say “trending niches,” I’m talking about those specific segments within a market that are gaining momentum at an impressive pace. These are not your everyday industries. More precisely, they’re areas where demand is surging, often due to changes in consumer preferences, technological advancements, or shifts in societal trends. Such niches are the pockets of the market where you can find a concentrated audience, eager for new solutions or products that resonate with their evolving needs.

But why do these niches matter?

“Innovation and growth” is the short answer. In today’s competitive landscape, distinguishing your business is paramount. When you engage with a trending niche, it allows you to capture the attention of a dedicated and engaged audience, offering them unique solutions or products that resonate with their evolving needs.

Take eco-friendly technology, for example. Businesses in this sector align with the growing consumer demand for sustainability. A company introducing a biodegradable smartphone case offers a product and also champions environmental responsibility, resonating with consumers’ desire to reduce plastic waste.

Niche Examples

Example 1: Consider Bee’s Wrap as an illustrative example. This innovative company provides beeswax-based food wraps, presenting a sustainable alternative to plastic wraps. Their products stand out not just for their environmental benefits but also for their cost-effectiveness, thanks to their reusability, offering consumers a practical solution in their quest for eco-friendly living.Bee's Wrap

Consider the home fitness trend, accelerated by recent global events. The ongoing demand for convenience and personalization in fitness routines presents a golden opportunity. An online platform providing customized workout plans and virtual coaching can meet these consumer demands effectively.

Example 2: Turning our attention to @ivfitness, meet Idalis, a health and fitness blogger, mother of three, and a recognized fitness expert. Her expertise has earned her features in prestigious publications like Glamour, Self, Women’s Health, and more. As an international trainer, she specializes in crafting home workout programs that are perfect for the time-constrained individual. Her Instagram page is a treasure trove of home workout circuits that require minimal or no equipment, making fitness accessible to all, regardless of their hectic schedules.ivfitness

Virtual reality travel is another burgeoning niche, transforming the tourism industry. With ongoing travel concerns, virtual reality offers immersive experiences from home, allowing users to explore new destinations in unprecedented ways.

Example 3: A prime example of this niche is First Airlines, a Tokyo-based entity that creatively merges VR technology with the concept of travel. Unlike traditional airlines, First Airlines positions itself as an entertainment provider, crafting virtual travel experiences for those who, due to financial or time constraints, cannot travel by plane. They’ve constructed a life-sized airplane cabin where guests, through VR, embark on immersive journeys, complete with full onboard service from flight attendants. Catering to 12 passengers at a time, this venture taps into the unmet desires of travel enthusiasts, paving the way for broader VR applications in the travel industry and capturing significant interest in VR travel.A passenger on board a virtual reality flight with First Airlines

The process of finding the trending niche is still the same as last year. The right tools and strategies can illuminate the path to untapped markets and burgeoning opportunities. So let’s move toward the first method I’m going to use at absolutely no cost.

Method 1: Use Keyword Research Tools

Keyword research tools are the basic digital equipment that guides you to uncover the areas of high interest and low competition. After analyzing search data, you can identify what your potential customers are seeking, which allows you to tailor your offerings to meet these emerging demands.

Step 1: Choose Your Tool

Kickstart your thorough market research with keyword research tools like Google Keyword Planner or SE Ranking. These tools are pretty easy to use and don’t require much technical knowledge of SEO.

Step 2: Set Up for Success

Set Up for Success

If you’re leaning towards Google Keyword Planner, begin by creating a free Google AdWords account. This is your key to unlocking a wealth of keyword insights.

Step 3: Dive into Keyword Planner

Dive into Keyword Planner

Once logged in, navigate to the “Tools” tab and select “Keyword Planner.” This is where you do all the niche research.

Step 4: Enter Your Initial Keyword

Enter Your Initial Keyword

Go to the “discover you keywords” section and start with a broad keyword that interests you. If fitness is your arena, “DIY crafts” could be your starting point. Don’t forget to select the target country from the option given.

Step 5: Explore Keyword Ideas

Explore Keyword Ideas

The tool will present a list of related keywords, each with its own search volume and competition data.

Step 6: Prioritize by Search Volume

Prioritize by Search Volume

Organize your findings by monthly search volume to identify the most sought-after topics.

Step 7: Assess the Competition

Evaluate the competition level for each keyword. Lower competition might indicate a ripe niche for you to dominate.

Step 8: Pick Your Niche

Based on your findings, select a niche that shows promise and aligns with your interests or expertise. The best niche is one that has low completion and high search volume. You can find a sweet spot by trying different filters.

Method 2: Google Trends

Google Trends is another free tool Google offers. This tool allows you to track the ebb and flow of interest in various topics, providing invaluable insights into emerging trends. It helps you understand what people are increasingly curious about, so you can align your business or content with these growing interests, and position yourself at the forefront of innovation and niche market demand.

Let’s get started on how to use this for your trending niche-finding process.

Visit Google Trends

Go to the Google Trends website and log in. This tool is your window to the world’s collective curiosity.

Step 2: Input Your Keywords

Type in keywords related to your potential niche. You can enter multiple terms to widen your scope. For example, here’s the trend for “DIY craft”.

Input Your Keywords

Adjust the time range to observe how interest in these keywords has evolved. This can help you spot rising or falling trends. I recommend you select the period of the past 12 months that gives you a perfect idea of how this niche is performing over a year.

Analyze the Trends

Step 4: Examine the Graphs

Google Trends will display the popularity of your keywords over time. Look for patterns or spikes that indicate growing interest.

Investigate Related Topics

The “Related Topics” section can reveal additional areas of interest that might be worth exploring.

Step 6: Check Regional Interest

Check Regional Interest

Understanding where your keywords are popular can help tailor your niche strategy to specific markets or demographics.

By following these steps in either method, you’ll be well-equipped to identify and capitalize on trending niches in 2024, setting the stage for success in your chosen field.

So, you’re ready to walk through trending niche ideas for 2024? Great! Whether you’re just starting out or looking to pivot your current strategy, understanding these profitable niches is key. Let’s cut straight to the chase and explore where the real opportunities lie.

1. Cryptocurrency

Cryptocurrency niche trend

First up on our list is cryptocurrency. This sector is experiencing unprecedented growth and excitement. Consider Bitcoin, the trailblazer of cryptocurrencies, which has recently hit a staggering price of USD 68k. This is not merely a high point; it’s a historic peak, showcasing Bitcoin’s significant impact and potential in the financial realm.

The broader cryptocurrency market is also seeing impressive figures, with projected revenues reaching $51.5 billion in 2024. Looking ahead, the market is expected to continue its upward trajectory, with a compound annual growth rate (CAGR) of 8.62%, aiming for a total of $71.7 billion by 2028.

This niche offers a plethora of opportunities, from investing and trading to starting blockchain-based services or tech ventures. The key to success here is understanding the market’s nuances and staying ahead of the curve in this rapidly evolving landscape.

2. Artificial Intelligence (AI)

Artificial Intelligence (AI) niche trend

Next on our list is Artificial Intelligence (AI), a sector that’s not just growing—it’s revolutionizing industries across the board. In 2023, the AI niche market was already a behemoth, valued at around $200 billion. But hold onto your hats, because this is just the beginning. Predictions suggest that by 2030, the AI market will balloon to an astonishing $1.8 trillion.

AI’s influence spans from the health and wellness niche, where it’s diagnosing diseases with uncanny accuracy, to the automotive industry, powering the next generation of self-driving cars. It’s a field ripe with opportunity, whether you’re developing AI-driven solutions, investing in AI startups, or integrating AI into existing business models.

For anyone looking to dive into this niche, the potential is as vast as the technology itself. Staying informed and agile is key, as AI continues to evolve and redefine what’s possible in the digital age and beyond.

3. Podcasting

Podcasting niche trend

Moving on, let’s tune into the world of podcasting. This audio-driven platform has seen a meteoric rise, with the global podcasting niche market size jumping from an estimated $18.52 billion in 2022 to a projected $23.75 billion in 2023. But that’s just the prelude. The crescendo comes with an expected compound annual growth rate (CAGR) of 27.6% from 2023 to 2030, culminating in a market size of $130.63 billion by the end of the decade.

Podcasting is more than just entertainment; it’s a powerful medium for storytelling, education, and connection, offering a unique space for voices to be heard across various genres and topics. So if you’re considering starting your own podcast, investing in podcasting platforms, or using podcasts for marketing, the potential is vast and varied.

For those looking to make their mark in this booming niche, the key is to find a unique angle or untapped market segment. With the right content and strategy, podcasting offers a dynamic way to engage with the target audience on a global scale.

4. Affiliate Marketing

Affiliate Marketing niche trend

This industry is growing and thriving. In 2022, affiliate marketing was valued at $8.2 billion, marking a 10% increase from the previous year. The trajectory is impressive, with projections suggesting a leap to $21.1 billion in 2024. Assuming a continued upward trend, Astute Analytica forecasts the market to soar to $36.9 billion by 2030.

Affiliate marketing niches‘ appeal lies in its performance-based model, which benefits both advertisers and affiliates. For businesses, it’s a cost-effective way to increase sales and brand visibility. For affiliates, this competitive niche offers a flexible and potentially lucrative revenue stream, rewarding them for their marketing efforts.

So if you’re a blogger, influencer, or business owner, stepping into affiliate marketing can be a smart move. The key to success for affiliate marketers is choosing the right partners and strategies that align with your audience’s interests and needs. With the industry on an upward swing, now is the time to explore how affiliate marketing success can amplify your online presence and revenue.

5. Sustainability

Sustainability niche trend

Shifting our focus to sustainability, specifically in green technology, this sector is experiencing a significant surge. In 2022, the market for green technology and sustainability was valued at $15,009.75 million. Looking ahead, this market is poised for robust growth, with an expected compound annual growth rate (CAGR) of 16.41%. By 2031, it’s projected to reach an impressive $37,355.39 million.

Sustainability is no longer a niche concern but a mainstream demand across industries, from renewable energy solutions to sustainable agriculture and eco-friendly consumer products. This shift represents a profound transformation in how businesses operate and consumers choose, driven by a collective awareness of environmental challenges and a commitment to a more sustainable future.

For entrepreneurs and businesses, this growing sector offers a plethora of opportunities. Whether you’re innovating in green technology, developing sustainable products, or integrating eco-friendly practices into your business model, the sustainability niche is ripe with potential.

6. Travel

Travel niche trend

Travel is an ever-green niche that had some downfall during COVID-19. Otherwise, you can never expect anything less from this niche. The tourism niche industry is forecasted to grow by an impressive USD 3,392.95 billion, with a compound annual growth rate (CAGR) of 14.18% from 2022 to 2027. This growth is fueled by various factors, including the rising trend of experiential travel, the expansion of the medical tourism industry, and increased tourism promotion by governments worldwide.

Today’s travelers are seeking unique, immersive experiences that offer a deeper connection to the destinations they visit. This shift towards experiential travel is reshaping the industry, creating opportunities for businesses that can offer authentic and memorable experiences.

Moreover, the medical tourism sector is expanding as individuals increasingly travel across borders for healthcare services, driven by factors like cost savings, access to specialized care, and shorter waiting times. Also, with governments recognizing the economic benefits of tourism, there’s a concerted effort to attract travelers through various initiatives and campaigns.

For those looking to tap into the travel market, understanding these trends and aligning your offerings to meet the evolving preferences of travelers can be a key to success.

7. E-commerce

E-commerce niche trend

Now, let’s unpack the e-commerce sector, a powerhouse of digital retail that continues to redefine how we shop. By 2024, the e-commerce market is projected to hit a staggering US$3,226.00 billion. But that’s just the beginning. With an expected annual growth rate (CAGR) of 9.79% from 2024 to 2029, the market is on track to soar to US$5,145.00 billion, accompanied by an anticipated user base of 3.2 billion by 2029.

E-commerce is more just about buying and selling online anymore. It’s about providing seamless, personalized online shopping experiences. From AI-driven recommendations to AR-powered try-ons, the sector is leveraging technology to connect with consumers in innovative ways. There’s tremendous growth in consumer goods and spans across various industries, including food delivery, healthcare, and even B2B sectors.

For entrepreneurs and businesses, the expanding e-commerce niche offers vast opportunities. So, if you’re a startup looking to carve out a niche or an established player aiming to expand your reach, understanding consumer behavior and leveraging the latest technologies will be key. The future of e-commerce is bright, and for those ready to innovate and adapt, the potential is virtually limitless.

8. Electric Vehicles (EV)

Electric Vehicles (EV) niche trend

Shifting gears to the electric vehicle (EV) market, we’re witnessing a revolution on the roads. Valued at USD 384.65 billion in 2022, the EV sector is charging ahead with a projected growth to USD 500.48 billion in 2023. By 2030, expect this market to accelerate to an impressive USD 1,579.10 billion, cruising at a compound annual growth rate (CAGR) of 17.8% from 2023 to 2030.

The surge in EV popularity is fueled by a global push towards sustainability, advancements in battery technology, and supportive government policies promoting green transportation. Electric vehicles are no longer a niche segment; they’re becoming mainstream, with consumers increasingly choosing EVs for their environmental benefits, lower operating costs, and cutting-edge technology.

For businesses and entrepreneurs, the EV market presents a landscape ripe with opportunities, from vehicle manufacturing and charging infrastructure to software solutions and service industries. As the world moves towards a greener future, the EV sector stands out as a dynamic and rapidly evolving market, offering a road map to sustainable and profitable growth.

9. Personal Development

Personal Development niche trend

The personal development market is a sector that’s all about empowering individuals to reach their full potential. This market was valued at USD 41.81 billion in 2021 and saw a slight increase to USD 44.11 billion in 2022. Looking forward, it’s set to expand significantly, reaching USD 71.42 billion by 2030, with a steady compound annual growth rate (CAGR) of 5.5% from 2023 to 2030.

The rise of the personal development industry reflects a growing global interest in self-improvement, whether it’s enhancing professional skills, cultivating mental well-being, or fostering personal growth. This sector encompasses a wide range of services and products, from online courses and coaching services to books and apps designed to help individuals improve various aspects of their lives.

For those looking to tap into this market, the opportunities are as diverse as the field itself. As people continue to invest in themselves, the demand for effective, accessible, and personalized development solutions is set to rise, making this an exciting time to be part of this transformative sector.

10. Personal Finance

Personal Finance niche trend

Anticipated to reach USD 1,912 million by 2030, the global personal finance software market is on a robust growth trajectory from its USD 1,167 million valuation in 2021. This sector is expanding at a compound annual growth rate (CAGR) of 6% during the forecast period of 2022 to 2030.

In an era where financial literacy and personal money management are becoming increasingly crucial, personal finance software has emerged as a key player. These tools empower individuals to track their spending, manage investments, and plan for financial goals, all within a user-friendly digital environment.

The surge in this market’s growth is driven by a heightened awareness of financial health, the rise of digital banking, and the increasing desire for automated solutions to manage personal finances. Whether it’s budgeting apps, investment tracking platforms, or comprehensive financial planning tools, the personal finance software market is evolving to meet the diverse needs of today’s consumers.

11. Pet Care

Pet Care niche trend

Let’s talk about the pet care market, a sector that’s not just about pets but about family. In 2022, this market was already cuddling up at a cozy USD 295 billion. Fast forward to 2028, and it’s projected to leap to USD 400.40 billion, growing at a CAGR of 5.22%.

Pet care is not restricted to kibble and vet visits. It’s an expansive world encompassing pet food, healthcare, insurance, and a range of services designed to keep our furry, feathered, or finned friends happy and healthy. It’s a testament to how much we value our pets, treating them as integral members of our families.

As pet ownership continues to rise, so does the demand for high-quality care, innovative products, and services related that ensure our pets’ well-being. Whether it’s gourmet pet food, advanced veterinary care, or pet-sitting services, the opportunities in this market are as diverse as the animals we love.

For those looking to tap into the pet care niche, the key is understanding pet owners’ evolving needs and preferences. With the right approach, there’s potential to make a significant impact in a market driven by love, loyalty, and the desire to provide the best for our animal companions.

12. Home Decor

Home Decor niche trend

In 2024, the global home decor market is set to dazzle with a revenue of US$128.70 billion. And it’s not stopping there. Expect a stylish growth rate of 5.33% annually from 2024 to 2028.

The United States is setting the trend, boasting the highest revenue in this sector with a whopping US$33,390 million in 2024. On a more personal note, this breaks down to about US$16.61 in revenue per person in the same year.

But there’s a deeper layer to today’s home decor trends. Sustainability is the new black. Consumers, especially in eco-conscious countries like Germany, are gravitating towards decor that not only looks good but is good for the planet. Think recycled materials, energy-efficient designs, and items that bring a touch of nature indoors.

13. Fashion

Fashion niche trend

Last but not least is the fashion niche. In 2024, the fashion market is strutting towards an impressive revenue of US$670.90 billion. But that’s just the opening act. From 2024 to 2029, expect this industry to sashay forward with an annual growth rate of 9.02%, culminating in a dazzling market volume of US$1,033.00 billion by 2029.

Fashion is not all about the latest trends. You have a reflection of culture, innovation, and personal identity. As the industry evolves, it’s embracing sustainability, digitalization, and inclusivity, reshaping the way we think about style and apparel.

For those looking to get started in the fashion industry, the runway is clear for bold ideas and sustainable practices. So, if you’re designing, retailing, or innovating in fashion tech, the potential is vast. With consumers increasingly valuing ethical production and unique expressions of style, there’s ample opportunity to weave success in the rich tapestry of the fashion market.


Let’s wrap this up. We’ve taken a tour through some of the potentially profitable niches set to make waves from now until 2029. From the tech-driven niches of AI and cryptocurrency to the personal touches of home decor and fashion, each sector offers unique opportunities for growth and innovation.

So if you’re investing, starting a business, or just keeping an eye on trends, these industries are where the action’s going to be. Stay informed, think creatively, and get ready to dive into these exciting markets.

Lastly, I suggest you combine this with the best niche AI tools for maximum impact and growth.


In 2024, several niches are trending, including artificial intelligence (AI), cryptocurrency, and sustainable products within the home decor and fashion industries. The electric vehicle (EV) market and personal development sectors are also on the rise.

Which niche is in high demand?

High-demand niches include e-commerce, which continues to grow rapidly, and the pet care industry, reflecting an increasing willingness of consumers to spend on their pets’ well-being. Additionally, the travel industry is rebounding strongly, with a particular interest in experiential travel.

Is affiliate marketing still profitable in 2024?

Yes, affiliate marketing earnings remain high in 2024. The industry is expected to grow significantly, indicating that there are still plenty of opportunities for individuals and businesses to earn through affiliate marketing efforts.

What niche makes the most money?

While profitability can vary based on several factors, niches like technology (particularly AI and cryptocurrency), e-commerce, and the fashion market are among the top contenders for profitability. These sectors are witnessing substantial growth and offer various avenues for monetization.

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