What are the benefits of blogging for business? You might ask
Blogging is one of the most effective methods to drive organic traffic to your website and build brand awareness. And not just that- It will also provide you some leverage over your non-blogging competitors.
And what is best, if you already have a website, the work is minimum for the potential outcome. Even if you don’t have a website yet, creating a niche website is easy, and you can do it yourself. It will ultimately make a massive difference.
In this article, you will learn the benefits of blogging for business and tips to make the most of your blog.
Let’s dive in!
*Disclosure: I only recommend products I would use myself and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
benefits of blogging for business
In this section, you will learn the key benefits of blogging for business. You will also learn how to achieve each of these benefits with the description included on each of the points.
This is probably one of the best benefits of blogging for business.
Online businesses with statics sites struggle to drive traffic. And the reason is obvious- if you do not create new content, people don’t really have a reason to come back and visit your website unless they already love your product or service.
So you are probably losing traffic.
However, with a blog, you can post frequently and give people a reason to visit. Which ultimately will increase your traffic and so your sales.
So if you want to drive more traffic to your online business, create quality blog posts frequently (once a week at least).
Blogging is great for SEO purposes. It will help you improve your rankings and get more organic traffic to your online business.
If you want to optimize your website for SEO, there are two things you should do:
- First, do keyword research. This will help you find keywords with low competition and search volume so people can find your business.
- Create unique and fresh content. Search engines love this. So if you can create quality and relevant content, you will increase your chances of showing in SERPs (Search Engine Results Pages)
One of the best methods to convert readers into buyers is to build trust. And a very effective technique to build trust is by creating valuable content for your readers.
This is also known as inbound marketing- A business methodology that attracts customers by creating valuable content and experiences tailored to them.
And blogging is very effective to perform inbound marketing. You can provide your readers valuable information for free. You can even gift them some free ebooks or checklists to build trust.
To provide value, create well-researched content solving your audience’s problems.
That will increase your reader’s engagement and will increase the chances for them to buy from you.
People are tired of just sales pages. They look for valuable and useful content.
When you provide value, you increase your reader’s engagement. And if they like what they see, they’ll keep coming to your website for more.
Blog posts allow you to increase your brand loyalty when you deliver value. In fact, if you deliver valuable content, you can overrun your competition. Hence, potential customers will prefer coming back to your blog. What will increase your chances of selling your products or services.
As discussed before, one of the benefits of blogging for business is driving more traffic to your website and show in SERPs (Search Engine Results Pages)
This will not only increase your brand visibility but will also provide new opportunities. In fact, it is the most cost-effective method to give your business exposure.
Not only potential customers will find you, but even some brands that might be interested in collaborating with you.
To increase your brand exposure stick to a schedule and publish content frequently.
Business blogging gives you an edge over your competitors with static web pages.
When you create blog posts, you are also creating new opportunities for your readers to keep coming to your site. Also, new blog posts will help to improve your search engine results. Which will increase the chances for people to find you instead of your competitors.
Moreover, you’ll be in a better position to help your potential customers with your products or services reviews instead of just having commercial landing pages.
All you need to do is to create blog posts about new trends, products or services in your niche.
A business blog provides you the opportunity to “humanize” a website.
Static websites with just commercial pages are rather cold. But blogging provides the opportunity for you to connect with your existing and potential customers more humanly.
This can be achieved by using a more casual and informative tone in your blog posts. Also, you can provide a comment section where readers can comment and ask about your blog posts. Which is a great way to build trust.
Use your comments and social media platforms to build relationships with your clients.
Another of the benefits of blogging for business is that you can build trust as an expert in your niche.
It does not matter how small your business is. Blogging is a great way for your business to build trust. With valuable content, your potential customers get to see the knowledge and experience that you have gained in your field.
Over time, writing regularly helpful and informative blogs will make you the “go-to” resource within the industry in your particular niche, leading to more inquiries and higher conversion rates.
Lastly, this will also help you with your domain authority. Which is a valuable factor search engines use to rank your pages.
When you create amazing blog posts, you create the opportunity for others to share your work on their social media platforms.
This can drive a tremendous amount of traffic to your blog. Which ultimately will give you more exposure and the possibility to increase your revenue.
On top of that, link building will positively impact your rankings on search engines.
Try creating case studies and how to posts with lots of visuals. There normally are popular blog posts that get shared.
Email marketing is one of the most important resources for any online business. It represents one of the highest sources of ROI.
And When you write blog posts covering different topics on the same niche, you are creating more opportunities to leverage email marketing by capturing more leads.
Digital marketing leads are the requests you receive from your website’s visitors. For instance, if your niche is SEO services, you can write blog posts about off-page SEO, on-page SEO, and link building. Then, you can offer a free checklist for each of those topics within the blog post. So if a reader is interested in any of the checklists, they will give you their email in exchange. This is a very powerful strategy.
When you are blogging, this strategy allows you to personalize each of your posts and offer personalized leads on each of them. Which will increase your chances to convert readers into subscribers and potential customers.
Read this post to learn how to create effective email campaigns.
Another of the great benefits of blogging for business is that you can get constant feedback even if you don’t sell.
There are many easy ways your readers can provide you feedback on a blog:
- With a comment on a blog post
- You can create a feedback survey and send it via email
- You can also create pop-ups with surveys.
- Using your social media platforms.
Try finishing your blog posts with a question at the end and ask your readers to provide feedback on the comments. This can be a very effective tactic to get feedback.
Blogging for business tips
There are a few simple tips for entrepreneurs who want to start blogging for their online business.
These tips will help you engage your readers, drive more traffic to your site and increase your profit.
A buyer persona is a detailed description of someone who represents your target audience.
This is not a real customer, but a fictional person who embodies the characteristics of your best potential customers.
Learning about your ideal customer bases, like their struggles and goals, will help you create more effective niche marketing strategies to attract them in the future.
Here you can create a buyer persona.
Posting with frequency can be tough because we all have busy lives. However, the benefits of blogging with frequency are plenty.
Search engines will index you with more frequency, you will be able to attract more people with every new topic, and ultimately will increase your chances to increase your revenue.
There are millions of blogs out there. So if you are not going to create something useful and unique you better don’t.
A mediocre article will hardly help you engage readers and attract potential customers. But well-written pieces with fresh content will. Take your time and deliver quality over quantity.
Nobody likes reading columns of texts, no matter how good your content is.
If you don’t pay attention to the structure of your post, it can harm your bounce rate. Which can hurt your rankings.
That is why it is essential to present the information visually and well-structured.
After the time you are going to dedicate to write new content, you should also invest some time in the promotion.
But the truth is that are many different ways to promote your content. And you don’t have time to try them all.
That’s why you should create a content marketing strategy and fine-tune as you go.
I suggest you check this post with 10 niche marketing strategies.
You might want to read:
As you can see, there are plenty of benefits of blogging for business.
It can dramatically change your website traffic attracting potential customers and increasing your profit. So if you don’t still have a blog, you should think about it.
Lastly, you can create a niche website and blog by yourself with this guide.
Now is your turn!
Will you start blogging for your business?
Leave a comment below with your answer.
Don’t forget to share this article!