Artificial intelligence has become the talk of the town nowadays. What is AI? What are AI tools? How are AI tools used in marketing? These are some burning questions you often hear.
Well, Artificial intelligence (AI) has brought a revolution in the world of business in recent years. Individuals and large organizations are using AI tools to grow their businesses faster. These cutting-edge technologies can help you better understand your customers, improve your advertising strategies, and increase your overall ROI.
When it comes to marketing, AI tools play a vital role in the growth of businesses by polishing their marketing strategies. Not only this, but they also boost their sales strategies to bring more profits home.
In this article, I’ll share the top 11 AI marketing tools to help grow your business in 2023. From personalized email marketing to advanced analytics and data visualization, these tools will boost your marketing efforts. So, let’s dive in and discover the future of marketing!
What are AI tools?
AI tools are software and technologies that use artificial intelligence (AI) and machine learning (ML) algorithms to automate, optimize, and enhance various business processes. They can be used for many tasks, such as data analysis, customer service, marketing, and more. Some examples of AI tools include:
- Chatbots: Software programs that can simulate human conversation and assist customers with their inquiries.
- Recommender Systems: Technology that suggests products or content to users based on their preferences and behavior.
- Image And Voice Recognition: Technology that can identify and analyze images and speech.
- Natural Language Processing (Nlp): Technology that allows machines to understand and interpret human language.
- Predictive Analytics: Tools that use historical data to make predictions about future events.
What Is an AI Marketing Tool and How AI Is Used In Marketing?
It is challenging to analyze the data manually – knowing your competitors, the popular market trends, what people are searching for in a specific niche, and your customers’ reviews about your product. AI is what helps in this scenario and offers ways to analyze the data automatically. It boosts the speed of the work and determines what marketing strategies are useful for reaching out to your target audience.
AI marketing technologies collect data about the audience and the latest trends, which are then used in marketing strategies to promote a product or brand. AI is featured with Natural Language Processing, and it helps to search and create suitable content for marketing. It is also used in media and advertisement on a large scale to take ROI to new heights.
How can AI Tools Benefit Marketing?
AI tools collect massive amounts of information from different sources, including social media, email, search engines, etc. This collected data can be very powerful for your marketing efforts. Moreover, these tools not only can help you with finding relevant information but also produce quality content in seconds, which can save you a lot of time and money.
Also, AI marketing tools are used on a large scale in digital marketing. Marketers use these tools to plan marketing strategies and promote online businesses. Let’s discuss some key benefits of these marketing tools.
- They help to run email campaigns to find the right audience.
- They allow automated chat service so that you can save a lot of time and money by not hiring a customer service team.
- They search keywords, generate ideas, and even write content for websites.
- They use predictive analytics and keep you informed about the customers interested in your products.
- They ensure business efficiency and operate 24/7, which humans can not do.
- They enable businesses to personalize their sales and marketing strategies.
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What Are AI Tools Used For
Social media platforms such as Facebook, Instagram, Twitter, etc., are best for marketing. AI tools analyze and suggest what and when to post and how well your posts are going. They can also help publish your post in seconds, find the best time to publish, help with image and copy creation and more.
Semrush, Heyday, Wordstream, Cortex, QuillBot, etc., are the best AI tools for social media marketing.
Content marketing AI tools suggest the keywords that are most searched on search engines and analyze how well your content is visible on search engine result pages. Moreover, some tools help eliminate grammar mistakes, correct sentence structure, and suggest relevant vocabulary.
Grammarly, Anyword, Wordtune, Marketmuse, Copi AI, etc., are used for content marketing.
AI tools allow the marketing campaign through automated email marketing services. It processes the time for sending emails to the target audience automatically.
Optimail, Drift Email, Seventh Sense, Zeta Email, etc., are some best examples of email marketing AI tools.
The AI tools used for chat marketing ensure the automated chat with the customers through chatbots. In addition, these tools help answer the questions with their artificial intelligence.
ChatGPT, MobileMonkey, Tidio, Freshchat, Drift, ManyChat, Zendesk Chat, etc., are used wisely for chat marketing in all types of businesses.
Influencer marketing has become popular in recent years. As a result, many AI tools are designed to find the best influencers on social media platforms for marketing purposes.
For example, Phrasee, Seventh Sense, Optimove, Acrolinx, etc.
AI tools for analytics help to analyze the data about your marketing campaigns and show what you are getting and what needs to be improved to attract more customers.
The numbers for revenue, competitors, and visitors are calculated through AI tools such as Scikit Learn, TensorFlow, PyTorch, CNTK, OpenNN, etc.
Top 12 AI Marketing Tools In 2023
With the power of AI, you can gain valuable insights into your target audience, personalize your marketing messages, and optimize your campaigns for maximum impact. AI can help you save time and resources, automate routine tasks, and even predict future trends and behaviors. Moreover, by leveraging the latest AI tools, you can unlock new opportunities for growth and take your marketing to the next level. So why not give it a try and see the results for yourself?
Here are some of the best AI marketing tools in 2023:
Venngage is an AI-powered design tool that helps users create visually engaging content for their marketing campaigns. It offers a wide range of templates, icons, and graphics that can be customized to suit the user’s brand and message.
With its intuitive drag-and-drop interface and built-in analytics, Venngage makes it easy for users to create professional-looking designs and track their performance.
Whether you’re creating social media posts, infographics, or presentations, Venngage has everything you need to make your content stand out.
Through its professionally designed infographic templates, you can turn your devastated documents and boring data into interesting infographics and develop audience interest in your product or service.
Key Features:
- Along with infographics, it includes reports, presentations, diagrams, charts and much more
- In-built templates
- Icons and stock photos for free
- Instant branding and collaboration
- Export infographics to PDF, PNG or PowerPoint format
- Excellent diagram features
Jasper AI is a modern marketing tool that has made copywriting and content writing an easy task. It works faster than other writing tools, allowing you to make the most out of digital marketing and email marketing. Marketers use it in writing copy for web pages, social media posts, Google ads, and more.
The most important thing is that it can create SEO-optimized content. Furthermore, it can write and translate into 25 different languages.
Moreover, the Jasper AI features a powerful image generator that turns your imagination into beautiful pictures. Its image-generating ability helps in boosting your marketing strategies.
Key Features:
- It creates plagiarism-free content.
- Faster AI marketing tool
- Creates SEO optimized content
- In-built copywriting templates
- Creates high-quality images
Seventh Sense is an email marketing tool that uses artificial intelligence to optimize the timing of email deliveries based on when each recipient is most likely to engage with the message.
It analyzes the past behavior of each recipient to determine the best time to send emails, helping to increase open and click-through rates. Additionally, Seventh Sense provides detailed analytics and reporting to help marketers understand the performance of their email campaigns and make data-driven decisions for future campaigns, which is of great importance to efficiently grow and increase conversions.
Key Features:
- Personalized service
- Analysis of the best time for sending emails
- Construction of predictive models
- Behavior profiling
SEMrush is a comprehensive SEO tool that helps website owners and marketers optimize their online presence by providing an in-depth analysis of their website’s traffic, ranking, and backlinks, as well as competitive intelligence on their competitors’ online strategies.
Moreover, it offers keyword research, content analysis, and advertising analysis features, making it a go-to tool for digital marketers looking to improve their search engine visibility and online performance.
Key Features:
- Position Tracker tells all about the rankings of keywords
- On-page SEO
- Competitor analysis
- Content marketing
- Social media management
Acrolinx is a content optimization platform that uses natural language processing and artificial intelligence to help organizations ensure consistent and high-quality content across all their channels. It analyzes written content for grammar, tone, voice, and style and provides real-time suggestions to help writers improve their content’s readability, accuracy, and effectiveness, so pretty much all done for you.
With Acrolinx, you can streamline the content creation process and ensure brand consistency and accuracy in all your content, which is important to keep your tone and voice consistent.
Key Features:
- Make changes in existing content and relates it with the brand’s voice
- Editorial process
- Integrates with Google Docs and WordPress
If you’re a content creator, you might want to check out MarketMuse – an AI-powered content optimization tool that helps you create high-quality, engaging content that’s optimized for search engines. It provides topic suggestions, content briefs, and optimization recommendations based on your target keywords and industry, making it easier for you to create content that meets the needs of your audience and ranks higher in search results.
What I like the most about this tool is that with MarketMuse, not only do you save time, but you can also improve your content’s quality, and drive more traffic to your website with optimized SEO copy.
Key Features:
- AI-powered content optimization
- Topic research and suggestions
- Content brief creation
- Optimization recommendations based on target keywords and industry
- Content scoring and gap analysis
- Competitor analysis and comparison
- Real-time content performance tracking
- Integration with popular content management systems (CMS)
- Content optimization for multiple languages and regions
Grammarly is a great tool, especially for writers. It consists of an AI-powered writing assistant that helps you improve your writing skills by providing real-time suggestions for grammar, spelling, punctuation, style, and tone.
This will help you avoid making mistakes, enhance your writing style, and communicate more effectively with your audience.
Moreover, it’s available as a browser extension, desktop app, and mobile app, making it easy to use on any device.
To me, this is one of the best AI marketing tools that you need to add to your collection.
Key Features:
- AI-powered grammar, spelling, and punctuation checker
- Style and tone suggestions
- Plagiarism detection
- Vocabulary enhancement suggestions
- Integration with popular writing apps and tools
- Personalized writing goals and performance tracking
- Suggestions for clarity, conciseness, and readability
- Available as a browser extension, desktop app, and mobile app
If you’re a business owner or a customer service representative, LivePerson can help you provide exceptional customer service and support. It’s an AI-powered messaging platform that allows you to engage with your customers in real time via chat, voice, or messaging, providing personalized and contextual support at scale.
What makes this tool great is that you can automate routine tasks, reduce wait times, and provide a seamless customer experience across all channels. Moreover, it provides detailed analytics and reporting, allowing you to measure the impact of your customer engagement efforts and make data-driven decisions.
Key Features:
- AI-powered messaging platform for real-time customer engagement
- Supports chat, voice, and messaging channels
- Personalized and contextual support at scale
- Automation of routine tasks and reduction of wait times
- Seamless customer experience across all channels
- Detailed analytics and reporting for measuring customer engagement impact
- Integration with popular CRM systems
- Flexible deployment options, including cloud, on-premise, and hybrid.
If you’re someone who works with audio or video content, you might want to check out Descript – a powerful editing tool that uses AI to help you create high-quality content quickly and easily.
With Descript, you can transcribe, edit, and mix your audio and video files in a single, intuitive interface, making it easier to collaborate with your team and create engaging content for your audience. It provides advanced features allowing you to create professional-quality content with ease.
So whether you’re a podcaster, video producer, or content creator, Descript can help you save time and create great content that resonates with your audience.
Key Features:
- AI-powered transcription and editing
- Single interface for editing audio and video files
- Automated subtitles and captions
- Voice synthesis and waveform editing
- Collaboration tools for teams
- Background noise removal and audio processing
- Integration with popular audio and video tools
- Cloud-based storage and sharing
This is one of the best AI marketing tools for inexperienced video editors. Lumen5 is an AI-powered video creation tool that allows you to easily turn your blog posts, articles, or social media content into stunning videos in minutes. With this tool, you can choose from a variety of templates, add your own text, images, and video clips, and customize the colors and fonts to match your brand.
What I like about this tool is that it provides built-in access to a library of high-quality stock photos and videos, making it easy to create professional-quality content even if you don’t have your own footage. So whether you’re a marketer, social media manager, or content creator, Lumen5 can help you create engaging videos that capture your audience’s attention seamlessly.
Key Features:
- AI-powered video creation tool
- Easy conversion of blog posts, articles, or social media content into videos
- Customizable templates, colors, and fonts to match your brand
- Built-in access to a library of high-quality stock photos and videos
- Simple drag-and-drop interface for adding text, images, and video clips
- Auto-captions and text-to-speech capabilities
- Royalty-free music and sound effects
- Cloud-based storage and sharing
This is, without a doubt, one of the best AI marketing tools for creating visually stunning presentations. Beautiful.AI is an AI-powered presentation design tool that allows you to create professional-quality slides quickly and easily, even if you’re not a graphic designer. With Beautiful.AI, you can choose from a wide variety of templates, add your own text and images, and customize the colors and fonts to match your brand.
Moreover, it provides real-time collaboration and feedback features, making it easy to work with your team and create polished presentations that impress your audience. So if you usually need to create appealing presentations for your business, this is a great tool you should explore.
Key Features:
- AI-powered presentation design tool
- Wide variety of customizable templates
- Easy drag-and-drop interface for adding text, images, and graphics
- Real-time collaboration and feedback features
- Automatic layout adjustments to ensure your content looks polished
- Built-in access to a library of high-quality graphics and icons
- Customizable colors and fonts to match your brand
- Cloud-based storage and sharing
We couldn’t close this list of the best AI tools (and probably the most popular) without adding ChatGPT! As you might know, this is a language model developed by OpenAI that is being used as an AI marketing tool. It’s an AI-powered chatbot that uses the latest language models to engage in natural, human-like conversations with you.
The use case with ChatGPT is almost endless; you can ask questions, get recommendations, or just chat about anything that comes to mind. It’s a great way to explore the potential of AI and see how it can be applied to real-world situations.
Besides, the more you chat with ChatGPT, the smarter it gets, adapting to your communication style and preferences over time.
Personally, I think some of the best capabilities is content creation, such as product descriptions, introductions, newsletters, feature lists, etc. Making this a great tool for content creators.
Key Features:
- AI-powered chatbot that engages in natural language conversations
- Uses state-of-the-art natural language processing technology
- Can answer questions, provide recommendations, or just chat
- Adapts to your communication style and preferences over time
- Supports multiple languages
- Accessible through various platforms, including web and mobile
- Continuously learning and improving through user interactions
- Provides a fun and engaging way to explore the potential of AI
Copy.ai is an AI content generator that delivers premium results in seconds. No matter your goals, you’ll get better results in a fraction of the time with a writing tool that you’ll actually use to develop blog content, digital ad, e-commerce or sales copy, social media content, or whatever your content marketing strategy calls for.
So if you want to write 10x faster, engage your audience, and never struggle with the blank page again, this is a great AI tool you should try.
Key Features:
- It utilizes advanced NLP to generate high-quality, human-like text across various domains and formats.
- It supports multiple languages, making it versatile for global users.
- The tool caters to different content needs, from marketing copy to social media content and product descriptions.
- Users can customize the tone and style of the generated text to align with their brand voice and target audience.
- Copy.ai integrates with popular platforms and allows collaboration for efficient content creation.
Conclusion
The use of AI tools in business has made sales and marketing tasks surprisingly easy and quick. From promoting to selling a product or service, they have a massive impact on businesses. Companies from small to large sizes have been shifting towards AI technology to reduce their workloads and automate several tasks. Ultimately, these AI tools have become the need of the hour.
The benefits of AI-powered tools are unlimited and uncountable. From social media and content marketing to influencer and chat marketing, AI tools play a unique role in growing businesses all over the world. Large and popular brands like Google and Amazon are using them, which tells the importance of artificial intelligence.
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