Are you looking to jump on the blockchain bandwagon and wondering what all the fuss is about? Non-fungible tokens (NFTs) are one of the most exciting applications of blockchain technology – and for good reason. They have the potential to revolutionize how we interact with digital content and advertising.
Did you know that there are over 3.96 billion active social media users? That’s a lot of potential eyes and ears for your marketing message! And with the advent of non-fungible tokens (NFTs), you now have a powerful new way to reach them. NFTs are digital assets that are unique and cannot be replaced. This makes them ideal for marketing, as they can be used to create scarcity and drive up demand.
NFTs are still in their early days, but they’re already being used by some of the biggest brands in the world. Adidas, for example, created an NFT-powered sneaker that sold for over $23 million. And Jack Dorsey, the CEO of Twitter, recently auctioned off his first tweet as an NFT for $2.9 million.
If you’re looking to get started with NFT marketing, this guide is for you. We’ll cover everything you need to know about NFTs and how to use them for effective advertising. Let’s get started!
What are NFTs?
Non-fungible tokens (NFTs) are digital assets that are unique and cannot be replaced. This makes them ideal for marketing, as they can be used to create scarcity and drive up demand.
NFTs are still in their early days, but they’re already being used by some of the biggest brands in the world. In 2018, cryptocurrency startup CryptoKitties used NFTs to launch a virtual kitten breeding game that went on to become a sensation. And last year, NBA Top Shot used NFTs to create a digital collectibles market for basketball fans.
What is NFT Marketing?
NFT marketing is the use of non-fungible tokens (NFTs) to promote and sell products or services. NFTs are digital assets that are unique and cannot be replaced, which makes them ideal for marketing. They can be used to create scarcity and drive up demand. NFTs can also be used to track ownership and provenance, which is important for luxury goods and collectibles.
NFT marketing is still in its early stages, but there are already some great examples of it in action. For example, fashion brands like Balenciaga and Louis Vuitton have started using NFTs to sell limited-edition products. These NFTs can be stored in a digital wallet and traded on secondary markets.
How does NFT Marketing Work?
Now that you know what NFT marketing is and how to sell an NFT, let’s take a look at how it works.
The first step to successful NFT marketing is to find your niche. There are many different aspects of the NFT market, so it’s important to focus on one area that you’re passionate about. This could be a specific game genre, art style, or even just a certain type of collector.
While finding the niche, make sure to:
- Do your research: There’s a lot of information out there about the NFT market. Use this to your advantage and learn as much as you can about your chosen niche. For example, if you’re interested in collecting art NFTs, read up on the different artists and styles that are available.
- Find your target audience: Once you know more about your chosen niche, it’s time to find the people who would be interested in it. Use social media and forums to connect with like-minded individuals.
- Create a plan: Once you know who your target audience is and what they’re interested in, it’s time to create a plan. This could be as simple as creating a social media profile dedicated to your NFT collection.
- Set some goals: What do you want to achieve with your NFT marketing? Do you want to build a following, make sales, or just share your love of NFTs with the world? Whatever your goals are, make sure to write them down and keep them in mind as you progress.
- Get creative: NFT marketing is all about being creative. There are endless possibilities, so don’t be afraid to experiment. You never know what might work until you try it.
The next step is to create or acquire your NFT. If you’re creating an NFT, this is the time to put your creative skills to use. Keep in mind that your NFT doesn’t have to be perfect; in fact, imperfections can sometimes make it more valuable.
If you’re acquiring an NFT, there are a few different ways to do it. The most common method is to buy them from an exchange, but you can also find them for sale on forums and social media.
When creating or acquiring your NFT, make sure to:
- Choose wisely: Not all NFTs are created equal. Make sure to do your research and choose an NFT that you’re confident in.
- Consider your budget: NFTs can range in price from a few cents to hundreds of dollars. Make sure you have a budget in mind and stick to it.
- Get creative: Again, creativity is key when it comes to NFT marketing. If you’re creating an NFT, think outside the box and come up with something unique.
The easiest solution to creating an NFT is hiring a specialist. You can find plenty of NFT artists on Fiverr that can create amazing NFTs for you at very affordable prices. This is what most new businesses do since is an inexpensive strategy that can provide a great return on investment.
Now that you have your NFT, it’s time to start marketing it. The best way to do this is to create a social media profile dedicated to your NFT collection. This will give you a place to share photos, videos, and updates with your followers.
When marketing your NFT, make sure to:
- Be active: The more active you are, the more likely people are to see your NFT. Regularly post updates about your collection, and interact with other users when they comment on your posts.
- Use hashtags: Hashtags are a great way to make your NFT more visible. Use relevant hashtags when posting about your NFT, and encourage your followers to do the same.
- Try different platforms: Social media isn’t the only place you can market your NFT. There are also dedicated NFT forums and websites. Explore different platforms and find the ones that work best for you.
- Use NFT services: There are a number of services that can help you market your NFT. These include NFT advertising platforms and NFT marketing agencies.
- Utilize influencers: Influencers can be a great way to reach a larger audience. If you have the budget, consider working with an influencer to promote your NFT.
- Try paid advertising: Paid advertising can be an effective way to reach a wider audience. If you have the budget, consider running ads on social media or Google.
If you’re looking to sell your NFT, there are a few different ways to do it. The most common method is to list it for sale on an exchange. You can also find buyers on forums and social media.
When selling your NFT, make sure to:
- Set a fair price: Don’t undervalue your NFT, but don’t overprice it either. Do some research and find a price that you’re comfortable with.
- Be patient: Selling an NFT can take time. Don’t be discouraged if it doesn’t sell right away; eventually, the right buyer will come along.
- Use Escrow: Escrow is a service that protects both buyers and sellers. When selling your NFT, consider using an escrow service to ensure a smooth transaction.
- Get creative: There are a number of creative ways to sell an NFT. For example, you could auction it off, or offer it as a prize in a contest.
If you’re serious about collecting NFTs, then it’s important to keep track of them. The best way to do this is to create a portfolio. A portfolio is a collection of all the NFTs you own, as well as their current values.
There are a number of different ways to create a portfolio. The most common method is to use an online service like NFT Portfolio or MyEtherWallet.
When tracking your NFTs, make sure to:
- Update regularly: The value of your NFTs can change quickly, so it’s important to update your portfolio regularly.
- Keep an eye on the market: In addition to tracking the value of your own NFTs, it’s also important to keep an eye on the overall market. This will help you make better decisions when buying and selling NFTs.
- Use a reputable service: There are a number of different portfolio services to choose from. Make sure to use a reputable one that offers good security and customer support.
NFTs are a new and exciting way to collect and trade digital assets. If you’re looking to get started in the world of NFTs, then make sure to follow these tips. With a little bit of effort, you can start building your own collection of NFTs.
How to Sell an NFT?
If you want to sell an NFT, these are the steps you should follow:
- First, you’ll need to buy some cryptocurrency to fund your digital wallet. One of the most popular services is Metamask.
- Download the app for free.
- Open the app, and click on the “Buy” button.
- You can buy crypto using different methods. Choose one of the options provided, and it will take you to an external page to proceed.
- Select the amount you want to convert to cryptos and fill in the data.
- Metamask will connect to your wallet automatically and add your crypto so you can use it to start selling.
- Once you have some cryptocurrency in your wallet all you need to do is set up an auction for your NFT. To do this, you’ll need to upload the file you want to sell on your selected platform.
- Next, add a description to your NFT to help people understand what it is and why they should buy it. Try adding keywords so people can find it from searches.
- Lastly, once all the information is added, you just need to pay the listing fee to sell your NFT. Most NFT platforms charge a listing fee also known as “gas” so be sure you have enough “gas” in order to publish and sell your NFT.
And that’s it! You’re now ready to sell your NFT.
Some NFT platforms you can use to sell:
- OpenSea: OpenSea is the world’s largest marketplace for NFTs. It supports a wide range of assets, including art, games, and collectibles.
- Rarible: Rarible is a marketplace for NFTs. It allows creators to mint, sell, and buy NFTs.
- SuperRare: SuperRare is a marketplace for digital art. It allows artists to mint, sell, and buy artworks.
- Nifty Gateway: Nifty Gateway is a marketplace for NFTs. It allows users to buy, sell, and trade NFTs.
- MakersPlace: MakersPlace is a marketplace for digital art and collectibles. It allows artists to mint, sell, and buy artworks.
NFT Marketing Examples
Now that you know the basics of NFT marketing, let’s take a look at some efficient NFT marketing examples to give you some inspiration.
Gods Unchained is a blockchain-based trading card game. The cards are ERC-721 tokens and can be traded or sold on the secondary market. In September 2018, a rare card from the game sold for 210 ETH ($31k) in an OpenSea auction.
CryptoKitties is one of the most popular applications built on Ethereum. The game allows users to breed, collect, and trade virtual cats. Each cat is an ERC-721 token that cannot be replicated, making them unique and valuable. In December, one CryptoKitty was sold for 150 ETH equivalent to $709,348.50 USD.
NBA Top Shot is a blockchain-based platform that allows users to buy, sell, and trade digital collectibles of NBA moments. The Moments are officially licensed by the NBA and are available in packs or as single items. As of February 22, a rare LeBron James moment sold for $208,000 making it the most expensive digital collectible ever sold.
Decentraland is a virtual world where users can buy, sell, or trade virtual real estate. The game runs on the Ethereum blockchain and each piece of land is an ERC-721 token. In December 2021, a virtual plot of land in Decentraland sold for $2.5 million in Metaverse.
Etheremon is a decentralized application that allows users to catch, train, and trade virtual monsters. The monsters are ERC-20 tokens and each one is unique. In January 2018, one of the rarest monsters, Dragon, was sold for ETH 24,000 (approximately $12,500).
Pringles became a member of the NFT party when it launched a completely digital flavor, CryptoCrisp. Only 50 versions were produced, each priced at $2, representing the approximate value of a can of physical Pringles. However, for a can of CryptoCrisp, bids rocketed as high as $600.
For the first time, Pizza Hut Canada released “One Byte Favourites,” a marketing campaign that promoted their new pizza tastes. The NFTs depicted a pixelated image of a pizza and were initially worth $0.18, or the cost of one slice of pizza. To promote one of the four new variants, a new slice was introduced each week, with the price of the NFT going up.
These are just a few examples of the many ways that NFTs can be used for marketing purposes. As you can see, NFTs have the potential to generate a lot of buzz and excitement around your brand. If you’re looking for a way to stand out from the competition, NFT marketing might be the perfect solution.
Advanced NFT Marketing Strategies
If you want to take your NFT marketing to the next level, then you need to start thinking outside the traditional marketing box. Here are some advanced NFT marketing strategies that will help you do just that:
This is a great way to show your customers or followers that you appreciate their loyalty. You can do this by offering them exclusive NFTs that they can’t get anywhere else. This will not only make them feel appreciated, but it will also make them more likely to continue doing business with you or following you.
If you really want to get serious about marketing your NFTs, then you should consider creating a dedicated website or social media group for them. This will allow you to better control the narrative around your NFTs and ensure that potential customers or followers are seeing the information that you want them to see.
An AMA (ask me anything) session is a great way to engage with your customers or followers and answer any questions they may have about your NFTs. This is also a great opportunity to get feedback about your NFTs so that you can improve them in the future.
There is strength in numbers. By collaborating with other NFT creators, you can reach a wider audience and tap into a new customer or follower bases. This is a great way to get your NFTs in front of people who may not have otherwise heard of them.
Cross-promotion is a great way to get your NFTs in front of new people. There are a few different ways you can go about doing this, but one of the most effective is to partner with other businesses or influencers who have a similar target audience as you. This way, you can reach new people without having to spend a lot of money on advertising.
If you want people to really take notice of your NFTs, then you need to build some buzz around them. One of the best ways to do this is to host a drop. This is where you release a limited number of NFTs all at once. This can create a sense of urgency and encourage people to act quickly if they want to get their hands on one of your NFTs.
Giving away your NFTs is a great way to generate interest and get people talking about them. You can do this by holding a contest or giveaway. This is a great way to reach new people and get them excited about your NFTs.
Adding utility to your NFTs is a great way to make them more attractive to potential customers or followers. This can be done in a number of different ways, but some examples include offering discounts or exclusive content to people who hold your NFTs.
How to get started with NFTs
The NFT can be quite complicated, especially if you want to create an NFT business based on some of the niches discussed in this post.
My piece of advice is that you invest in yourself and get some proper training to stay ahead of the curve and your competition. It won’t only provide you with a more solid base, but it will help you accomplish results much faster.
There are already tons of sites where you can read about NFTs for free. But there aren’t many good pieces of training out there yet. That is why I can only recommend you The NFT fundamentals course of 101 Blockchains.
With this course, you will learn all the basics, but also how to create and sell NFTs, and much more. And what is best, this is one of the most affordable solutions of today.
Moreover, have you ever seen any website on Trustpilot with this score?
That is how good they are!
So if you are serious about getting into the NFT business, you cannot skip this part.
NFT Marketing: Conclusion
To conclude, NFT marketing is a great way to get your brand or product noticed. These are just a few of the many ways that NFTs can be used for marketing purposes. As you can see, NFTs have the potential to generate a lot of buzz and excitement around your brand.
If you’re looking for a way to stand out from the competition, then NFT marketing is definitely something you should consider.
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