Guide To Marketing Automation For ECommerce (+Best Tools)

Do you know why email marketing is important for your business?

Email is a fast and effective method for reaching existing and potential customers regardless of where they are. Besides, it delivers one of the better ROI (return on investment) in any marketing channel you find; Moreover, email marketing automation makes it even more potent.

You can prepare incredible promotions via email marketing automation that can drive you great results with little effort.

This is how you can effectively use email marketing automation for ecommerce:

The first impression could be the last, particularly in marketing.

Email is an essential component in establishing a positive bond among your brand, client, and goods. You can leverage email by setting an email welcome sequence, in which you can introduce your brand and the benefits of using your products.

Setting your welcome email automated sequence is almost a must since it will allow you to precisely time each message at times when it is most valuable and convenient for your new contacts. This could raise your welcome email’s open rate and the possibility of subsequent emails being listened to.

Moreover, an automated welcome schedule lets you retain the CX solid, regardless of the number of new connections you get. In addition to making full use of the potential of automation, some of the best practices are:

• Prioritize on delivering value to your potential customers to establish trust. 
• Use your welcome sequence to collect additional contact details so that you can enhance personalization attempts in the future.

Lead nurturing is the process of developing and reinforce relations with your potential customers. An email marketing automation can work great for this purpose.

For instance, lead campaigns are fantastic as they allow you to deliver relevant content to a target audience. You gain their trust, guide them through the customer’s path, and bring them closer to the shopping.

Marketing automation for e-commerce will also allow you to distribute the information perfectly timed. just make sure you:

• Customize your emails (this is something your automation software can assist with.)
• Differentiate your brand from competitors with your USP (unique selling proposition.)
• Stay relevant such that you don’t lose customer’s trust.
• Use HTML-based emails in the slightest favor of text-based emails.

This is an essential part of the automation capabilities that you can’t ignore.

According to a recent study, approximately 88.05 percent of online shopping transactions were dropped by March 2020. This suggests that these orders have never been transformed to purchase and that companies have lost their profits.

Though the reasons why consumers bail out on sale differ (forgetfulness plays a key role), you can get them back with the use of abandoned emails. These normally are email notifications targeted to people who abandoned your cart to remind back they did not finish the purchase. As a result, some of them will come back and will finish the buying process.

This is an excellent chance to increase your sales easily. You probably already have the cart drop-off’s email address because while preparing your order, they offered it. Moreover, because they had the hassle of putting things in their basket, they probably will come back to purchase.

This method is easy to set up and provides a high ROI.

Some of the best practices to make this work are:

• A/B test email subjects line to find the most effective.
• Throw a little discount to ‘push’ them to keep buying.
• Use simple and straightforward emails.

During and after the buying process, you may need to send a client notification such as purchase verifications, reminders to ship, password resets, legal documentation, security warnings, and many more.

With email marketing automations you just need to create your transactional emails once. That is a real time-saver.

Cross-selling means an increase in sales revenue by the recommendation of loyal buyers of new or similar goods. With automated emails, you can encourage your customers to keep visting your shop and send future relevant offers.

Existing customers always converts better since they already know you and your products. That is why is importat to keep nurturing them.

Some of the best practices to keep them coming for more are:

• Keep your offers relevant.
• Present cross-sell opportunities in a simple manner highlighting the benefits.
• Reward customers for their loyalty.
• Show customers the value.

Click segmentation is a way of segment o classify your contacts based on what they click. Basically, this will help you categorize your contacts by their interest.

The reason why click segmentation is so powerful is that you will only be sending relevant offers to your subscribers. This will increase the chances of converting them from subscribers to customers.

As far as quick but efficient email campaign practices are concerned, segmentation is at the top of the list.

You can include links, buttons, or clickable pictures in your emails as you pair this with automated tools and instantly get your contacts grouped into relevant lists depending on the links they clicked. This will allow you to send them more tailored emails and potentially increase sales.

In e-commerce, reviews are a big deal. As per the Concordia University survey, approximately 73% of consumers have checked on their buying choices. Also, 92% of customers say they are reluctant to buy without reviews. This clearly shows the impact reviews can have on your business.

With the use of marketing automation tools for eCommerce, you can request and collect customer feedback with a button click. This is way more efficient than reaching each of your clients manually. It also helps you to refine your response rate.

Take these tips into account for increasing your chances of success:

• Present clear questions, so you get the customer’s feedback you are expecting.
• Throw a little ‘bonus’ to incentivize your customers to leave a review.
• Make sure you express your gratitude to your clients with a thank you message or page.