Technical SEO Agencies: What They Do and How to Choose One - The Niche Guru

Technical SEO Agencies: What They Do and How to Choose One

technical SEO agencies

Did you know that one of the most frequently discussed topics in modern business is how to find reliable technical SEO agencies and if they are worth it?

Many business owners think they understand search engine optimisation (SEO), but they may not know all the services included in a package or how to get the most out of a technical SEO agency.

In this post you will learn the fundamentals of technical search engine optimisation, such as what it is, how it works, what an agency is, how to choose and employ the best one, and how much it might cost and why. 

So, if you are ready to take your business to the next level with the help of a technical SEO agency, keep reading!

Technical SEO – The Basics…


Now that you’ve created useful material, you need to make sure that search engines can understand it, too. Your site’s search engine optimization (SEO) and your credibility among developers will both benefit from your basic technical SEO understanding.

You don’t need to be a technical expert, but you should understand the basics of these topics well enough to have a meaningful conversation with a technical SEO agency about these technical assets. You’ll likely need the help of your developers to implement some of your optimisations, thus it’s crucial to be able to communicate with them in their native tongue. So in brief…

Increasing a website’s page rankings in search engines is the primary goal of technical SEO, which focuses on optimising the backend of a website. The foundations of technical optimisation are making a site load quicker, easier for crawlers to navigate, and more human-readable for search engines. On-page SEO includes technical SEO, which focuses on enhancing your website’s aspects to achieve higher ranks. It’s the antithesis of off-page SEO, which focuses on increasing a site’s visibility by means other than its own pages.

Lastly, I suggest you also check these basics articles to take your your niche SEO to next level by yourself:

Is It Worth Hiring a Technical SEO Agency?

There’s nothing wrong with a business owner attempting to perform technical SEO on their own website, on a do-it-yourself (DIY) basis. However, it is best to partner with a technical SEO agency if you recognise the importance of SEO to your online business and you want to ensure that your technical SEO requirements are handled professionally and seriously.

If you are still under the impression that you can run your company successfully without the assistance of a technical SEO agency, consider the following three assets that a reputable technical SEO agency possesses and how they can be used to drive more qualified visitors to your website and increase sales.


When running a company, how you use your resources are key to success.

A company’s workforce allocation is critical to ensuring that profit is made and if you are allocating these workforce resources in the wrong way, the first thing to suffer is going to be profit, not to mention the motivation  of your team who are being utilised in the wrong manner and not playing to their strengths. The key take-away from this is use your limited resources with caution, to maximise earnings. Don’t take your best salesperson and ask them to take a look at your SEO strategy, that;s not where their skills are, likewise turning to an intern and asking them to review your SEO plans is not going to be the best way forward.

Technical SEO is time-consuming, that is just a fact, and no business can afford to waste time. Startups especially are guilty of thinking they can handle search engine optimisation (SEO) for their websites on their own, but in reality, they would be better off outsourcing their SEO needs to an agency and focusing on growing their network in other ways. Better outcomes than the do-it-yourself approach are just one benefit of outsourcing SEO; the company also stands to gain from the freed-up staff time and increased revenue. 

Technical Wizardry 

More than just time is needed for SEO. It also necessitates an in-depth understanding of some eerie-sounding and seemingly foreign procedures, which require specialist skills, knowledge, and expertise. These abilities are crucial to providing effective SEO services and should not be disregarded.

Skills such as writing, communicating, keyword research, computer programming, analytics, content marketing, project management, prioritisation, analysis management, critical thinking, and the ability to make sound decisions are just the tip of the iceberg. When working with a technical SEO firm or agency, these tasks are typically delegated to experts in their respective domains. Which means that unless you have expert-level knowledge in all the areas listed above, you need professional technical SEO assistance. 

Marketing Magic

There’s no denying that doing your own search engine optimisation (SEO) can boost your site’s visibility, but what are the chances that your intended audience will actually see it? A Technical SEO firm will make use of the various SEO tools at their disposal to tailor your company’s website to the needs of its intended demographic.

Professional technical SEO aims for much more than just a boost in traffic; it seeks out conversions, clicks, purchases, higher rankings, and more. In case you were wondering, “What exactly does a technical SEO agency do?” They target the proper people with a company’s message, rather than just broadcasting it to the globe in a scattergun approach.

What Do Technical SEO Services Include? 

Data illustrations by Storyset

The following eight services are just some of the areas a technical SEO agencies will focus on to support your business’s online presence:

1. Website Audit and Analysis

Before they do anything else a good technical SEO agency will first conduct an audit or analysis of a website to determine its present performance in terms of traffic, load time, keywords, and overall search engine rankings. Basically, it’s just trying to figure out what the website needs more of and what can be cut.

If an SEO agency doesn’t bother with this preliminary research, they’re probably not going to provide you with the results you would hope for. The SEO agency firm would first learn about your site in order to determine its strengths and weaknesses, any gaps that need to be filled, and any areas that are overloaded in comparison to the sites of your competitors.

During an SEO audit, the agency also looks at the client’s competitors’ sites to see what they’re doing right and what they’re doing wrong, with the goal of making the client’s site as good as (or preferably better than) the competition’s. With all of this accumulated knowledge it’s now time to devise a plan. 

2. SEO Strategy

Search engines like Google strive to provide relevant and useful results for user queries. As a result, Google’s bots scour the web and assess each page based on a wide range of criteria. How quickly a page loads, for example, is dependent on the user’s perspective.

There are other criteria that aid search engine bots in understanding your site. Among other things, this is what structured data accomplishes. Therefore, by enhancing the site’s technological components, you aid search engines in crawling and comprehending your site. If you do a good job, you could move up in the rankings. Or even achieve some financially rewarding outcomes!

However, this goes both ways: costly technological errors on your site can hurt your business.  A website’s primary purpose is to serve its users, thus it should load quickly, provide clear information, and be simple to navigate. Fortunately, if you lay a solid technical groundwork, your users and search engines will benefit.

3. SEO Setup

At this point, the proposed strategy is implemented, the goal here is to fix the issues discovered during the audit.

Finding primary keywords that will aid SEO campaigns, connecting the website to Google Search Console and Google Analytics, restructuring the website design, optimising the website for mobile SEO, performing image optimisation, and code minimization are all tasks that are performed by professional SEO companies at this stage. 

4. SERP Ranks Improvement

The acronym “SERP” stands for “Search Engine Result Page,” this is the page that displays search engine results following a query. The most intriguing aspect of search engine results pages, however, is that (like the search engine index) they display results depending on ranks. Unless it’s a paid advertisement, the top organic search result will always have the most relevant information.

Sites that appear on subsequent pages typically have a lower page rank and provide either a partial response or a cursory overview of the topic. One of the potential benefits of hiring a technical SEO firm is having your company’s website rise in the search engine results page rankings over time. 

5. Organic Traffic Growth

Business lifeblood is customer foot traffic. Online store owners, like their brick-and-mortar counterparts, want to see a high volume of visitors to their sites in the hopes of increasing both their sales and the site’s worth. A professional technical SEO service should help you boost your site’s traffic. But it’s not just any visitors; they’re organic ones.

Attracting billions of bots to a website is pointless because it will be impossible to track sales. Attracting actual people (most importantly, your target market or target audience) is essential if you want to boost conversion rates and ultimately, sales and money.

Many technical SEO firms employ a wide range of strategies and resources in order to boost a website’s organic traffic. They will analyse and reorganise your site’s on-page, off-page, and technical SEO, as well as monitor your site’s primary and secondary traffic sources, to help you rank higher in search engine results.

6. Audience Targeting

A reliable technical SEO firm will also assist their clients in finding the ideal customer base.

Outsourcing your SEO needs to a company will help you narrow your focus from the entire world to just your intended audience. This may be achieved by utilising high-intent keywords, which are terms or phrases that your target audience is highly likely to type into a search engine to find your content. This will increase the likelihood that your website will appear on the first page of search engine results pages (SERPs).

7. SEO Analytics and Reporting

Here is where you can differentiate between a good and bad technical SEO firm.

A professional SEO firm will provide you with regular analytical SEO reports outlining the status of your website before any work is done. In addition to detailing the outcome of the service (money produced, keyword ranks, traffic sources, and traffic volume), the report would also detail the keywords that ranked highly for your site and target audience, SEO campaigns carried out on the website, and improvements made to the website.

Whether you stick with that SEO firm or look for a new one depends on the kind and quality of the outcome. 

8. Continuous Optimization

When your website is revamped, live and available for potential clients to find is not the end of the journey!

The best technical SEO firms keep tabs on things for the long term and make sure everything is running well. This is done so that the website’s ranking doesn’t drop and it keeps climbing. This is because the inner workings of search engines are not set in stone. They are always evolving, with new benchmarks being established for success.

An integral part of a technical SEO company’s service is assisting clients in adapting their tools to the ever-evolving algorithms. To ensure that your website continues to receive traffic, be easily found online, and yield positive results, use a technical SEO agency that regularly monitors changes in search engine algorithms. 

Having a good working relationship with your chosen technical SEO agency is crucial for fine tuning your SEO strategy from all angles. Involving them from day one of your online journey is always the best plan, any bad habits or technical issues get the chance to impact on your search engine optimisation. Aim to work together to circumvent problems, if not it could end up costing you both time and money if you don’t.

Technical SEO Agencies: Conclusion

In conclusion, hiring a technical SEO agency can be a game-changer for businesses looking to achieve digital success.

The expertise and specialized knowledge offered by these agencies can significantly enhance a website’s performance, visibility, and ranking in search engine results. By entrusting technical SEO tasks to professionals, businesses can focus on their core operations while reaping the rewards of improved organic traffic, better user experience, and increased conversions. Additionally, staying updated with the ever-changing SEO landscape becomes seamless with an agency that stays ahead of the curve.

The investment in a technical SEO agency ultimately pays off through enhanced online presence, long-term sustainability, and a competitive edge in the digital marketplace.

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